Samsung RU7410 43" Dynamic Crystal Colour HDR Smart 4K TV with Bixby Voice Assistant - White

Discover exceptional picture quality with our white RU7410 Dynamic Crystal Colour 4K TV. Discover crystal clear, lifelike colour. With more than one billion colours - 64 times more than conventional UHD TVs - the Dynamic Crystal Colour display delivers picture-perfect results every time. Don't settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards. Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for...