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DEALS
Iceland Sale
- SALE on, save up to 70%
- Average Saving £2
- Average Discount 35%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Iceland Luxury Perfect Turkey Crown 2.2kg 50% off£14.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
- Lynx Limited Edition FIFA Aerosol Body Spray Africa 200 ml £3.50
- Yorkshire Tea 80 Tea Bags 250g £3.00
- Heinz Minestrone Tinned Soup 400g £1.70
- Tetley Original 120 Tea Bags 375g £3.85
- Carlsberg Danish Pilsner Lager Beer Cans 18 x 440ml £12.50
milk
cadbury easter eggs
turkey
mens toiletries
lamb
deodorant
breakfast tea
tinned soup
breakfast tea
beer
Iceland best sellers
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1573 | 3.2% |
| Iceland Luxury | 99 | 6.6% |
| Slimming World | 97 | 5.2% |
| MyProtein | 94 | 2.3% |
| Heinz | 90 | 2.9% |
| Birds Eye | 79 | 3.5% |
| TGI Fridays | 61 | 3.4% |
| Cathedral City | 50 | 3.3% |
| Walkers | 45 | 12.0% |
| Young's | 45 | 8.9% |
| Warburtons | 41 | 0.0% |
| Müller | 40 | 0.0% |
| Nescafé | 40 | 0.0% |
| Whitworths | 37 | 1.4% |
| Batchelors | 34 | 2.9% |
| Home | 33 | 0.6% |
| McCain | 33 | 6.1% |
| Coca-Cola | 32 | 0.5% |
| Kellogg's | 30 | 0.0% |
| Starbucks | 28 | 0.0% |
When is the biggest Iceland sale?
Last year the best sale for Iceland was the Boxing day sale in December with 576 items reduced and an average discount of 3.0%
Top 20 Iceland sale dates in 2025 - 2026
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 27/12/2025 | December | 576 | 3.0% |
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 25/01/2026 | January | 519 | 3.3% |
| 29/09/2025 | September | 606 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 26/01/2026 | January | 514 | 3.3% |
| 27/01/2026 | January | 514 | 3.3% |
| 24/01/2026 | January | 513 | 3.3% |
| 28/01/2026 | January | 512 | 3.3% |
| 05/10/2025 | October | 599 | 2.8% |
| 28/12/2025 | December | 563 | 2.9% |
| 29/12/2025 | December | 555 | 2.9% |
| 30/12/2025 | December | 552 | 2.9% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 237 days to go!
When are most items on sale?
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £3.07 | £2.84 | £2.85 | £2.72 |
| Feb | --- | £2.82 | £2.84 | £2.81 |
| Mar | --- | £2.84 | £2.80 | £2.82 |
| Apr | --- | £2.86 | £2.80 | £2.88 |
| May | --- | £2.87 | £2.81 | £2.87 |
| Jun | --- | £2.87 | £2.80 | £2.89 |
| Jul | --- | £2.88 | £2.80 | £2.87 |
| Aug | --- | £2.92 | £2.81 | £2.85 |
| Sep | --- | £2.98 | £2.79 | £2.91 |
| Oct | --- | £2.98 | £2.79 | £2.94 |
| Nov | --- | £3.03 | £2.84 | £3.01 |
| Dec | --- | £3.01 | £2.91 | £2.99 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
