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DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Discount 29%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Iceland Luxury Perfect Turkey Crown 2.2kg £28.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Heinz Minestrone Tinned Soup 400g £1.70
- Galaxy Smooth Milk Chocolate Block Bar 100g £1.95
- Cadbury Milk Chocolate Crunchie Cake Bars 5 Pack 18% off£1.85
- Yorkshire Tea 80 Tea Bags 250g 19% off£3.00
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
milk
cadbury easter eggs
turkey
chocolate boxes gifts
mens toiletries
tinned soup
single chocolate bars bags
mini rolls cake bars
breakfast tea
lamb
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1743 | 1.7% |
| Cadbury | 149 | 3.8% |
| Iceland Luxury | 116 | 1.3% |
| Heinz | 93 | 3.9% |
| Slimming World | 83 | 4.1% |
| TGI Fridays | 77 | 2.5% |
| Birds Eye | 77 | 1.7% |
| Walkers | 71 | 1.4% |
| McVitie's | 68 | 3.2% |
| MyProtein | 62 | 1.8% |
| Cathedral City | 61 | 1.0% |
| Kellogg's | 52 | 2.8% |
| Young's | 44 | 1.1% |
| Müller | 44 | 0.0% |
| Warburtons | 43 | 0.4% |
| The Daily Bakery | 42 | 3.7% |
| Home | 42 | 0.0% |
| Whitworths | 42 | 0.0% |
| Nescafé | 41 | 0.6% |
| Coca-Cola | 40 | 3.9% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 282 days to go!
When are most items on sale?
Jan 24
Feb 24
Mar 24
Apr 24
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | £3.05 | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Cadbury Timeout Milk Chocolate Covered Wafer Biscuit Bars Multipack 108g (6 x 18g)Save 17%
£1.50£1.25
