Iceland Sale

  •  SALE on, save up to 77%
  •  Average Saving £1
  •  Average Discount 33%
  •  Average Price (RRP) £3

When is the biggest Iceland sale?

So far this year the best sale for Iceland has been the End of summer sale in August with 418 items reduced and an average discount of 2.2%


Top 20 Iceland sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
28/08/2025August4182.2%
29/08/2025August3792.0%
05/01/2025January3461.9%
06/01/2025January3461.9%
20/08/2025August3461.9%
07/01/2025January3451.9%
08/01/2025January3451.9%
30/09/2024September3531.8%
02/10/2024October3551.8%
28/09/2024September3521.8%
29/09/2024September3521.8%
27/09/2024September3511.8%
03/10/2024October3541.8%
25/09/2024September3501.8%
26/09/2024September3491.8%
04/10/2024October3491.8%
05/10/2024October3491.8%
06/10/2024October3491.8%
07/10/2024October3491.8%
01/10/2024October3461.8%

When is the next sale?

We are predicting the next Iceland sale to be the Autumn sale in September. 27 days to go!


When are most items on sale?

 
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25

Use the graph to see the best time of the year for discounts at Iceland


How have Iceland average prices varied over the last four years?

MonthAverage Price
2025202420232022
Jan£2.84£2.85£2.72£509.95
Feb£2.82£2.84£2.81£505.24
Mar£2.84£2.80£2.82£505.62
Apr£2.86£2.80£2.88£560.16
May£2.87£2.81£2.87£290.15
Jun£2.87£2.80£2.89£2.55
Jul£2.88£2.80£2.87£2.54
Aug£2.92£2.81£2.85£2.54
Sep---£2.79£2.91£2.56
Oct---£2.79£2.94£2.59
Nov---£2.84£3.01£2.74
Dec---£2.91£2.99£2.78
Key: Lowest month Highest month

We monitor Iceland prices every day and have collated the average prices per month into this table.

Iceland Luxury The Perfect Turkey Joint 1kg
Iceland Luxury
Iceland Luxury The Perfect Turkey Joint 1kg
Save 77%
£13.00£3.00
Maynards Bassetts Limited Edition Black & White Liquorice Mix 130g
Maynards Bassetts
Maynards Bassetts Limited Edition Black & White Liquorice Mix 130g
Save 63%
£1.35£0.50
Primula Spicy Tomato Salsa Dip 150g
Primula
Primula Spicy Tomato Salsa Dip 150g
Save 60%
£1.25£0.50
Iceland Salt & Pepper Mini Hash Brown Bites 550g
Iceland
Iceland Salt & Pepper Mini Hash Brown Bites 550g
Save 60%
£2.50£1.00
Mr Kipling 5 Mini Battenbergs
Mr Kipling
Mr Kipling 5 Mini Battenbergs
Save 50%
£2.45£1.22
Chicago Town Ultimate Deep Dish Katsu Chicken Pizza 2 x 159 (318g)
Chicago Town
Chicago Town Ultimate Deep Dish Katsu Chicken Pizza 2 x 159 (318g)
Save 50%
£2.75£1.37
Mr Kipling 6 Country Slices
Mr Kipling
Mr Kipling 6 Country Slices
Save 50%
£2.45£1.22
Young's Limited Edition Gastro 2 Lime & Soy Tempura Battered Fish Fillets 270g
Young's
Young's Limited Edition Gastro 2 Lime & Soy Tempura Battered Fish Fillets 270g
Save 50%
£5.00£2.50
Mr Kipling 6 Bramley Apple & Blackcurrant Pies
Mr Kipling
Mr Kipling 6 Bramley Apple & Blackcurrant Pies
Save 50%
£2.45£1.22
Mr Kipling 6 Angel Slices
Mr Kipling
Mr Kipling 6 Angel Slices
Save 50%
£2.45£1.22
Young's Limited Edition Gastro 2 Chilli, Lime & Ginger Breaded Fish Fillets 270g
Young's
Young's Limited Edition Gastro 2 Chilli, Lime & Ginger Breaded Fish Fillets 270g
Save 50%
£5.00£2.50
Mr Kipling 6 Bakewell Slices
Mr Kipling
Mr Kipling 6 Bakewell Slices
Save 50%
£2.45£1.22
Mr Kipling 6 Lemon Layered Slices
Mr Kipling
Mr Kipling 6 Lemon Layered Slices
Save 50%
£2.45£1.22
Shuda Raspberry Mojito Flavour Alcoholic Sorbet 250ml
Shuda
Shuda Raspberry Mojito Flavour Alcoholic Sorbet 250ml
Save 50%
£1.00£0.50
Peperami Cheese Toastie
Peperami
Peperami Cheese Toastie
Save 50%
£3.50£1.75
Loyd Grossman Stir-in Pasta Sauces Sundried Tomato & Basil 185g
Loyd Grossman
Loyd Grossman Stir-in Pasta Sauces Sundried Tomato & Basil 185g
Save 50%
£2.50£1.25
TGI Fridays Strawberry Cheesecake Ice Cream Sticks 4 x 49g (196g)
TGI Fridays
TGI Fridays Strawberry Cheesecake Ice Cream Sticks 4 x 49g (196g)
Save 50%
£3.50£1.75
Jacob's Biscuits for Cheese 8 Variety Assortment 300g
Jacobs
Jacob's Biscuits for Cheese 8 Variety Assortment 300g
Save 50%
£4.00£2.00
Piccolino Chilli Prawn Linguine 400g
Piccolino
Piccolino Chilli Prawn Linguine 400g
Save 50%
£3.50£1.75
MyProtein Seasoned Chicken Skewers 520g
MyProtein
MyProtein Seasoned Chicken Skewers 520g
Save 50%
£6.00£3.00
Iceland White Chocolate Flavour Disc Topped Cone 208g (4 x 52g) 360ml (4 x 90ml)
Iceland
Iceland White Chocolate Flavour Disc Topped Cone 208g (4 x 52g) 360ml (4 x 90ml)
Save 50%
£2.50£1.25
Slimming World Sweet & Sour Sauce 350g
Slimming World
Slimming World Sweet & Sour Sauce 350g
Save 50%
£2.00£1.00
Mr Kipling 6 Cherry Bakewells
Mr Kipling
Mr Kipling 6 Cherry Bakewells
Save 50%
£2.45£1.22
Chicago Town Ultimate Deep Dish Memphis Style BBQ Pork Pizza 2 x 150g (300g)
Chicago Town
Chicago Town Ultimate Deep Dish Memphis Style BBQ Pork Pizza 2 x 150g (300g)
Save 50%
£2.75£1.37
Reusable Straws 6pk
Iceland
Reusable Straws 6pk
Save 50%
£2.00£1.00
Reusable Ice Cubes 30pk
Iceland
Reusable Ice Cubes 30pk
Save 50%
£2.00£1.00
Iceland 3 Majestics Birthday Cake 195g
Iceland
Iceland 3 Majestics Birthday Cake 195g
Save 50%
£2.00£1.00
Cutlery Set 18pk
Iceland
Cutlery Set 18pk
Save 50%
£2.00£1.00
Slimming World Chicken Tikka & Rice 400g
Slimming World
Slimming World Chicken Tikka & Rice 400g
Save 50%
£3.75£1.87
Iceland 4 Majestics Almond White Chocolate 306 g (4 x 76.5 g)
Iceland
Iceland 4 Majestics Almond White Chocolate 306 g (4 x 76.5 g)
Save 50%
£1.75£0.87
Piccolino 2 Lemon & Mascarpone Cheesecake Slices 180g
Piccolino
Piccolino 2 Lemon & Mascarpone Cheesecake Slices 180g
Save 50%
£3.00£1.50
Iceland 10 (Approx.) Halloween Mac 'N' Slime Cheese Bites 170g
Iceland
Iceland 10 (Approx.) Halloween Mac 'N' Slime Cheese Bites 170g
Save 50%
£1.00£0.50
Iceland 5 Cola Tornados 350g
Iceland
Iceland 5 Cola Tornados 350g
Save 50%
£1.35£0.67
Greggs Vegetable Bakes 310g
Greggs
Greggs Vegetable Bakes 310g
Save 50%
£3.50£1.75
Young's Gastro Signature Breaded 2 Lemon & Pepper Fish Fillets 270g
Young's
Young's Gastro Signature Breaded 2 Lemon & Pepper Fish Fillets 270g
Save 50%
£5.00£2.50
Iceland Hot and Spicy Pork Belly Slices 330g
Iceland
Iceland Hot and Spicy Pork Belly Slices 330g
Save 50%
£4.50£2.25
Young's Gastro Tempura Battered 2 Light & Crispy Fish Fillets 270g
Young's
Young's Gastro Tempura Battered 2 Light & Crispy Fish Fillets 270g
Save 50%
£5.00£2.50
Butterkist Toffee & Popcorn Flavour Ice Cream Chocolate Sticks 4 x 64g (256g)
Butterkist
Butterkist Toffee & Popcorn Flavour Ice Cream Chocolate Sticks 4 x 64g (256g)
Save 50%
£3.00£1.50
Iceland Tandoori Pork Strips 330g
Iceland
Iceland Tandoori Pork Strips 330g
Save 50%
£4.50£2.25
Prime UFC Hydration 500ml
Prime
Prime UFC Hydration 500ml
Save 50%
£2.00£1.00
Hellmann's Sweet BBQ Sauce 950g
Hellmann's
Hellmann's Sweet BBQ Sauce 950g
Save 50%
£4.50£2.25
Iceland 4 Onion Bhaji Quarter Pounders 454g
Iceland
Iceland 4 Onion Bhaji Quarter Pounders 454g
Save 50%
£2.00£1.00