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DEALS
Iceland Sale
- SALE on, save up to 77%
- Average Discount 34%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Galaxy Smooth Milk Chocolate Block Bar 100g £1.75
- Cadbury Twirl Chocolate Bar 9 Pack Multipack (9 x 21.5g) £3.20
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
- Iceland Black Forest Gateau 375g £2.25
- Iceland Luxury 8 Crispy Duck Skewers with Hoisin Dipping Sauce 290g £4.00
- Cadbury Milk Chocolate Crunchie Cake Bars 5 Pack 18% off£1.85
milk
turkey
cadbury easter eggs
chocolate boxes gifts
single chocolate bars bags
multipacks
lamb
desserts
luxury meat poultry
mini rolls cake bars
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1526 | 1.5% |
| Cadbury | 136 | 2.6% |
| Iceland Luxury | 118 | 1.5% |
| Heinz | 87 | 4.0% |
| Slimming World | 81 | 3.6% |
| Birds Eye | 76 | 2.0% |
| TGI Fridays | 71 | 2.7% |
| Walkers | 68 | 0.0% |
| MyProtein | 67 | 1.7% |
| McVitie's | 67 | 0.8% |
| Cathedral City | 57 | 0.9% |
| Kellogg's | 46 | 2.3% |
| Young's | 45 | 1.1% |
| Müller | 42 | 0.0% |
| Whitworths | 42 | 2.9% |
| Warburtons | 40 | 0.0% |
| The Daily Bakery | 39 | 0.2% |
| Coca-Cola | 37 | 0.1% |
| Home | 37 | 0.0% |
| Nescafé | 36 | 1.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the Autumn sale in September with 471 items reduced and an average discount of 2.6%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 03/09/2025 | September | 471 | 2.6% |
| 04/09/2025 | September | 428 | 2.4% |
| 05/09/2025 | September | 421 | 2.4% |
| 07/09/2025 | September | 406 | 2.3% |
| 06/09/2025 | September | 406 | 2.3% |
| 28/08/2025 | August | 418 | 2.2% |
| 08/09/2025 | September | 403 | 2.3% |
| 09/09/2025 | September | 397 | 2.2% |
| 11/09/2025 | September | 393 | 2.2% |
| 10/09/2025 | September | 392 | 2.2% |
| 14/09/2025 | September | 386 | 2.1% |
| 02/09/2025 | September | 389 | 2.1% |
| 13/09/2025 | September | 380 | 2.1% |
| 12/09/2025 | September | 380 | 2.1% |
| 18/09/2025 | September | 378 | 2.1% |
| 16/09/2025 | September | 378 | 2.1% |
| 01/09/2025 | September | 390 | 2.0% |
| 29/08/2025 | August | 379 | 2.0% |
| 19/09/2025 | September | 371 | 2.1% |
| 17/09/2025 | September | 370 | 2.1% |
When is the next sale?
We are predicting the next Iceland sale to be the End of summer sale in August. 343 days to go!
When are most items on sale?
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
