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DEALS
Iceland Sale
- SALE on, save up to 77%
- Average Discount 30%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Cadbury Milk Chocolate Crunchie Cake Bars 5 Pack 18% off£1.85
- Tetley Original 120 Tea Bags 375g 22% off£3.00
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
- Heinz Monster Munch Pickled Onion Flavour Mayo 400g £2.80
- Cadbury Dairy Milk Caramel 425ml 25% off£3.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
milk
turkey
cadbury easter eggs
chocolate boxes gifts
mini rolls cake bars
breakfast tea
washing up dishwasher tablets
salad cream mayonnaise
ice cream tubs
mens toiletries
Iceland best sellers
- Willow Spread Alternative to Butter 500g £2.49
- Iceland Atlantic Cod Fillets 320g £3.50
- Arctic Royal 4 Large Atlantic Cod Loins 700g £12.50
- Iceland Luxury The Perfect Turkey Joint 1kg 77% off£3.00
butter margarine
fish fillets
luxury fish seafood
luxury meat poultry
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1578 | 1.7% |
| Cadbury | 143 | 4.3% |
| Iceland Luxury | 120 | 1.5% |
| Heinz | 92 | 3.6% |
| Slimming World | 81 | 3.6% |
| Birds Eye | 76 | 3.9% |
| TGI Fridays | 74 | 2.6% |
| Walkers | 69 | 4.9% |
| MyProtein | 66 | 1.7% |
| McVitie's | 65 | 2.2% |
| Cathedral City | 58 | 0.9% |
| Kellogg's | 49 | 3.7% |
| Young's | 45 | 1.1% |
| Warburtons | 43 | 2.3% |
| Müller | 43 | 0.0% |
| Coca-Cola | 42 | 1.0% |
| Whitworths | 42 | 1.8% |
| The Daily Bakery | 40 | 3.7% |
| Home | 39 | 0.0% |
| Nescafé | 38 | 0.9% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the Autumn sale in September with 576 items reduced and an average discount of 2.7%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 24/09/2025 | September | 576 | 2.7% |
| 03/09/2025 | September | 471 | 2.6% |
| 04/09/2025 | September | 428 | 2.4% |
| 05/09/2025 | September | 421 | 2.4% |
| 07/09/2025 | September | 406 | 2.3% |
| 06/09/2025 | September | 406 | 2.3% |
| 28/08/2025 | August | 418 | 2.2% |
| 08/09/2025 | September | 403 | 2.3% |
| 23/09/2025 | September | 410 | 2.2% |
| 09/09/2025 | September | 397 | 2.2% |
| 11/09/2025 | September | 393 | 2.2% |
| 10/09/2025 | September | 392 | 2.2% |
| 14/09/2025 | September | 386 | 2.1% |
| 02/09/2025 | September | 389 | 2.1% |
| 12/09/2025 | September | 380 | 2.1% |
| 13/09/2025 | September | 380 | 2.1% |
| 18/09/2025 | September | 378 | 2.1% |
| 16/09/2025 | September | 378 | 2.1% |
| 22/09/2025 | September | 375 | 2.1% |
| 21/09/2025 | September | 375 | 2.1% |
When is the next sale?
We are predicting the next Iceland sale to be the End of summer sale in August. 338 days to go!
When are most items on sale?
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
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