Kenwood Sale

Kenwood History

Kenwood was founded in 1947 by Kenneth Maynard Wood, an electrical engineer who had honed his skills working on radar systems during the Second World War. Starting from a small workshop in Woking, Surrey, Wood set out to produce labour-saving domestic appliances for the growing post-war consumer market. His first product was the A100 Turnover Toaster, but it was his second - the A200 food mixer of 1948 - that pointed the company towards its future. The iconic Kenwood Chef was launched at the Ideal Home Exhibition in 1950 and sold out immediately at Harrods within a week of going on sale. Its debut retail price was approximately £20, equivalent to around 5% of the average annual salary at the time.

The Kenwood Chef became a design classic as well as a commercial success. A landmark redesign by industrial designer Kenneth Grange in 1960 - who would later also design British Rail's InterCity 125 train - gave the Chef the sleek, timeless silhouette that is still recognisable today. The company moved from Woking to a purpose-built factory in Havant, Hampshire in 1962, which remains the brand's UK base. By the mid-1950s, Kenwood was exporting over 80% of its production, with a turnover of £1.5 million. After changing hands several times - including acquisition by Thorn Electrical Industries in 1968 and a management buyout from Thorn EMI in 1989 - Kenwood joined the De'Longhi Group in 2001, alongside the Braun Household brand. It remains part of the De'Longhi Group today, with its design and engineering team based in Havant. By 2010, when the Kenwood Chef celebrated its 60th anniversary, over 15 million had been sold worldwide.

What do Kenwood sell?

Stand Mixers and Chef Machines

Kenwood's flagship product is the Chef stand mixer range, which spans from the classic Chef Foundation and Chef XL through to the premium Cooking Chef, which incorporates induction heating technology beneath the bowl to allow cooking directly in the mixer. Attachments are available for pasta rolling, spiralising, mincing, juicing, slicing and more, making the Chef one of the most versatile kitchen machines available. The kMix range offers a more compact, colourful alternative for everyday baking.

Food Processors

Kenwood produce a comprehensive range of food processors, from the compact EasyChop and MultiPro Go to the full-size MultiPro XL Weigh+. These machines handle chopping, slicing, grating, blending and dough-making, with multiple bowl sizes and interchangeable blade sets. The MultiPro range has won multiple Red Dot and iF Design Awards in recent years.

Blenders, Kettles and Breakfast Appliances

Alongside their food preparation range, Kenwood offer hand blenders, countertop blenders, kettles, toasters and coffee makers. The Triblade hand blender and the Blend-X Pro countertop blender are among their most highly regarded products. Kenwood's breakfast appliance collections - including the Dusk and Dawn ranges - are designed to complement each other aesthetically on the kitchen worktop.

Common Kenwood Questions

What is the difference between the Kenwood Chef and the kMix?

The Kenwood Chef is a heavy-duty stand mixer designed for serious home baking and cooking, with a powerful motor, a large bowl capacity and a wide range of optional attachments. The kMix is a smaller, lighter, more colourful stand mixer aimed at everyday baking tasks. The Chef is the more capable and upgradeable machine; the kMix is better suited to occasional use and smaller kitchens.

How long is the Kenwood warranty?

Most Kenwood products come with a minimum one-year manufacturer's warranty. Selected models - particularly in the Chef and food processor ranges - carry extended warranties of up to five years when registered on the Kenwood website. It is worth checking the individual product listing for the specific warranty period.

Are Kenwood Chef attachments interchangeable?

Yes - many Kenwood Chef attachments are compatible across different generations of the Chef range. The front attachment hub accepts a wide variety of accessories including pasta rollers, mincers, spiralisers, slicers, juicers and ice cream makers. It is worth checking the Kenwood compatibility guide when purchasing attachments to confirm fit with your specific model.

Does Kenwood offer NHS discounts?

Kenwood do not currently advertise a dedicated NHS discount programme. Their outlet and sale sections offer the best opportunities for savings on Chef machines and food processors throughout the year.

When is the next Kenwood sale?

Kenwood typically run promotional pricing events during Black Friday in late November and across the January sales period. The Kenwood outlet section offers discounted and refurbished products year-round. Signing up to the Kenwood newsletter is the best way to be notified of upcoming offers.

Who owns Kenwood?

Kenwood is owned by the De'Longhi Group, the Italian appliance manufacturer. Kenwood joined the De'Longhi Group in 2001, alongside the Braun Household brand. De'Longhi is best known for its espresso machines and coffee makers. Kenwood retains its own distinct brand identity and continues to design and engineer its products in the UK at its Havant, Hampshire base.

Black Friday History

Kenwood participate in the Black Friday sales period each November with discounts on their stand mixer, food processor and kitchen appliance ranges. The Kenwood Chef and Cooking Chef machines - which represent a significant outlay at full price - are among the most popular products to look out for during Black Friday. Accessory bundles and starter kits are also commonly promoted during this period, making it an ideal time to purchase a Chef machine with a selection of attachments.

Contact Information

Links

What to typically expect from Kenwood

• Minimum one-year manufacturer's warranty (up to five years on selected models)
• Wide range of optional attachments for the Chef stand mixer range
• UK design and engineering team based in Havant, Hampshire
• Red Dot and iF Design Award-winning products
• Part of the De'Longhi Group