
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 846 | 1.7% |
| Birds Eye | 71 | 4.9% |
| Heinz | 52 | 1.1% |
| Iceland Luxury | 46 | 12.0% |
| Slimming World | 38 | 0.0% |
| Müller | 32 | 0.0% |
| Warburtons | 27 | 0.0% |
| Nando's | 26 | 3.8% |
| Cathedral City | 25 | 2.0% |
| Home | 24 | 3.8% |
| Nescafé | 24 | 0.8% |
| McCain | 23 | 2.2% |
| MyProtein | 22 | 0.8% |
| Coca-Cola | 21 | 0.0% |
| Dairylea | 21 | 2.3% |
| Schwartz | 20 | 32.5% |
| Starbucks | 19 | 0.0% |
| Greggs | 19 | 0.0% |
| Walkers | 19 | 17.3% |
| Whitworths | 18 | 0.0% |
Last year the best sale for Iceland was the Boxing day sale in December with 576 items reduced and an average discount of 3.0%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 27/12/2025 | December | 576 | 3.0% |
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 25/01/2026 | January | 519 | 3.3% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 26/01/2026 | January | 514 | 3.3% |
| 27/01/2026 | January | 514 | 3.3% |
| 24/01/2026 | January | 513 | 3.3% |
| 28/01/2026 | January | 512 | 3.3% |
| 05/10/2025 | October | 599 | 2.8% |
| 28/12/2025 | December | 563 | 2.9% |
| 31/01/2026 | January | 491 | 3.3% |
| 29/12/2025 | December | 555 | 2.9% |
| 30/12/2025 | December | 552 | 2.9% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
We are predicting the next Iceland sale to be the Autumn sale in September. 206 days to go!
Use the graph to see the best time of the year for discounts at Iceland
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £3.08 | £2.84 | £2.85 | £2.72 |
| Feb | £3.27 | £2.82 | £2.84 | £2.81 |
| Mar | £3.29 | £2.84 | £2.80 | £2.82 |
| Apr | --- | £2.86 | £2.80 | £2.88 |
| May | --- | £2.87 | £2.81 | £2.87 |
| Jun | --- | £2.87 | £2.80 | £2.89 |
| Jul | --- | £2.88 | £2.80 | £2.87 |
| Aug | --- | £2.92 | £2.81 | £2.85 |
| Sep | --- | £2.98 | £2.79 | £2.91 |
| Oct | --- | £2.98 | £2.79 | £2.94 |
| Nov | --- | £3.03 | £2.84 | £3.01 |
| Dec | --- | £3.01 | £2.91 | £2.99 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Comfort Perfume Creations Fabric Conditioner Honeysuckle & Sandalwood 48 washes (1.44 L)Products from Iceland start from just £0.40 for the Pot Noodle Lost The Pot Noodle Champion Chicken 85 g.
The most significant price drop we are tracking right now is on the Comfort Perfume Creations Fabric Conditioner Honeysuckle & Sandalwood 48 washes (1.44 L), which offers a massive 54% off the standard £2.75 retail price.