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DEALS
Iceland Sale
- SALE on, save up to 54%
- Average Saving £2
- Average Discount 31%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg 50% off£14.00
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
- Yorkshire Tea 80 Tea Bags 250g £3.69
- Carlsberg Danish Pilsner 18 x 440ml £13.00
- Tetley Original 120 Tea Bags 375g £3.00
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
- Iceland Black Forest Gateau 375g £2.50
- Lynx Limited Edition FIFA Aerosol Body Spray Africa 200 ml £3.50
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
milk
turkey
washing powders liquids
breakfast tea
beer
breakfast tea
lamb
desserts
deodorant
washing up dishwasher tablets
Iceland best sellers
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 846 | 1.7% |
| Birds Eye | 71 | 4.9% |
| Heinz | 52 | 1.1% |
| Iceland Luxury | 46 | 12.0% |
| Slimming World | 38 | 0.0% |
| Müller | 32 | 0.0% |
| Warburtons | 27 | 0.0% |
| Nando's | 26 | 3.8% |
| Cathedral City | 25 | 2.0% |
| Home | 24 | 3.8% |
| Nescafé | 24 | 0.8% |
| McCain | 23 | 2.2% |
| MyProtein | 22 | 0.8% |
| Coca-Cola | 21 | 0.0% |
| Dairylea | 21 | 2.3% |
| Schwartz | 20 | 32.5% |
| Starbucks | 19 | 0.0% |
| Greggs | 19 | 0.0% |
| Walkers | 19 | 17.3% |
| Whitworths | 18 | 0.0% |
When is the biggest Iceland sale?
Last year the best sale for Iceland was the Boxing day sale in December with 576 items reduced and an average discount of 3.0%
Top 20 Iceland sale dates in 2025 - 2026
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 27/12/2025 | December | 576 | 3.0% |
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 25/01/2026 | January | 519 | 3.3% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 26/01/2026 | January | 514 | 3.3% |
| 27/01/2026 | January | 514 | 3.3% |
| 24/01/2026 | January | 513 | 3.3% |
| 28/01/2026 | January | 512 | 3.3% |
| 05/10/2025 | October | 599 | 2.8% |
| 28/12/2025 | December | 563 | 2.9% |
| 31/01/2026 | January | 491 | 3.3% |
| 29/12/2025 | December | 555 | 2.9% |
| 30/12/2025 | December | 552 | 2.9% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 206 days to go!
When are most items on sale?
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £3.08 | £2.84 | £2.85 | £2.72 |
| Feb | £3.27 | £2.82 | £2.84 | £2.81 |
| Mar | £3.29 | £2.84 | £2.80 | £2.82 |
| Apr | --- | £2.86 | £2.80 | £2.88 |
| May | --- | £2.87 | £2.81 | £2.87 |
| Jun | --- | £2.87 | £2.80 | £2.89 |
| Jul | --- | £2.88 | £2.80 | £2.87 |
| Aug | --- | £2.92 | £2.81 | £2.85 |
| Sep | --- | £2.98 | £2.79 | £2.91 |
| Oct | --- | £2.98 | £2.79 | £2.94 |
| Nov | --- | £3.03 | £2.84 | £3.01 |
| Dec | --- | £3.01 | £2.91 | £2.99 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Comfort Perfume Creations Fabric Conditioner Honeysuckle & Sandalwood 48 washes (1.44 L)Save 54%
£6.00£2.75
Iceland Daily Deals FAQ
What is the cheapest item at Iceland today?
Products from Iceland start from just £0.40 for the Pot Noodle Lost The Pot Noodle Champion Chicken 85 g.
What is the biggest discount at Iceland today?
The most significant price drop we are tracking right now is on the Comfort Perfume Creations Fabric Conditioner Honeysuckle & Sandalwood 48 washes (1.44 L), which offers a massive 54% off the standard £2.75 retail price.
