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DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Discount 29%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £28.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g 14% off£3.00
- Heinz Minestrone Tinned Soup 400g £1.70
- Cadbury Double Decker Chocolate Bar 9 Pack Multipack 335.7g £3.00
- Cadbury Dairy Milk Ice Cream 480ml £4.00
- Lynx Aerosol Body Spray Africa 200 ml £3.50
- Cadbury Twirl Chocolate Bar 9 Pack Multipack (9 x 21.5g) £3.20
- Ferrero Duplo Bars 5 x 18.2g (91g) 44% off£1.00
milk
turkey
cadbury easter eggs
chocolate boxes gifts
tinned soup
multipacks
ice cream tubs
deodorant
multipacks
Iceland best sellers
- Fibre One 90 Calorie Triple Choc Cake Bars 4 x 25g (100g) 50% off£0.75
- Iceland Salt & Pepper Mini Hash Brown Bites 550g 60% off£1.00
- Arctic Royal 4 Large Atlantic Cod Loins 700g £12.50
- Iceland Luxury The Perfect Turkey Joint 1kg £15.00
- Iceland Crispy Chicken Platter 630g £6.00
- Italpizza La Numero Uno Margherita 410g 50% off£1.50
- Cushelle Original Toilet Roll 32 Standard Rolls £17.00
- Persil Laundry Washing Liquid Detergent Bio 648 ml (24 washes) £8.00
cereal bars
chips fries
luxury fish seafood
luxury meat poultry
party platters
thin crispy pizza
toilet roll kitchen roll tissues
washing powders liquids
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1716 | 1.7% |
| Cadbury | 147 | 4.3% |
| Iceland Luxury | 116 | 0.9% |
| Heinz | 93 | 3.9% |
| Slimming World | 83 | 4.3% |
| TGI Fridays | 78 | 2.9% |
| Birds Eye | 76 | 3.7% |
| Walkers | 70 | 2.3% |
| McVitie's | 69 | 4.9% |
| MyProtein | 63 | 1.8% |
| Cathedral City | 62 | 1.6% |
| Kellogg's | 49 | 2.9% |
| Young's | 44 | 3.4% |
| Home | 43 | 0.0% |
| Warburtons | 43 | 0.4% |
| Whitworths | 42 | 1.2% |
| The Daily Bakery | 42 | 3.7% |
| Nescafé | 41 | 0.0% |
| Müller | 40 | 0.0% |
| Coca-Cola | 39 | 3.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 320 days to go!
When are most items on sale?
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £2.96 | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
