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DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Discount 29%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg £28.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Heinz Minestrone Tinned Soup 400g £1.70
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
- Iceland Luxury 8 Crispy Duck Skewers with Hoisin Dipping Sauce 290g £4.00
- Cadbury Wispa Chocolate Bar 9 Pack Multipack 213.3g £2.50
milk
turkey
cadbury easter eggs
chocolate boxes gifts
mens toiletries
tinned soup
washing powders liquids
washing up dishwasher tablets
luxury meat poultry
multipacks
Iceland best sellers
- Iceland Salt & Pepper Mini Hash Brown Bites 550g 60% off£1.00
- Iceland Luxury Perfect Turkey Joint 1kg £15.00
chips fries
luxury meat poultry
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1743 | 1.7% |
| Cadbury | 149 | 3.8% |
| Iceland Luxury | 116 | 1.3% |
| Heinz | 93 | 3.9% |
| Slimming World | 83 | 4.1% |
| TGI Fridays | 77 | 2.5% |
| Birds Eye | 77 | 1.7% |
| Walkers | 71 | 1.4% |
| McVitie's | 68 | 3.2% |
| MyProtein | 62 | 1.8% |
| Cathedral City | 61 | 1.0% |
| Kellogg's | 52 | 2.8% |
| Müller | 44 | 0.0% |
| Young's | 44 | 1.1% |
| Warburtons | 43 | 0.4% |
| Whitworths | 42 | 0.0% |
| The Daily Bakery | 42 | 3.7% |
| Home | 42 | 0.0% |
| Nescafé | 41 | 0.6% |
| Coca-Cola | 40 | 3.9% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 295 days to go!
When are most items on sale?
Jan 24
Feb 24
Mar 24
Apr 24
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | £3.05 | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
