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DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Discount 26%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Softy Extra Large Soft Tissues £1.00
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Lynx Aerosol Body Spray Africa 200 ml £3.50
milk
turkey
cadbury easter eggs
chocolate boxes gifts
toilet roll kitchen roll tissues
beer
washing up dishwasher tablets
washing powders liquids
mens toiletries
deodorant
Iceland best sellers
- TENA Discreet Extra Duo Pack Incontinence Pads x 20 £4.40
womens toiletries
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1360 | 0.7% |
| Cadbury | 125 | 1.6% |
| Heinz | 84 | 0.4% |
| Slimming World | 66 | 0.0% |
| Birds Eye | 66 | 0.0% |
| Walkers | 66 | 0.0% |
| Iceland Luxury | 62 | 0.0% |
| McVitie's | 60 | 2.5% |
| TGI Fridays | 58 | 1.0% |
| MyProtein | 55 | 0.0% |
| Cathedral City | 47 | 0.0% |
| Kellogg's | 46 | 2.1% |
| Young's | 44 | 1.1% |
| Müller | 42 | 1.4% |
| Whitworths | 40 | 1.0% |
| Warburtons | 40 | 0.4% |
| Home | 39 | 1.3% |
| Coca-Cola | 37 | 2.7% |
| The Daily Bakery | 36 | 0.6% |
| Batchelors | 32 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the New year sale in January with 346 items reduced and an average discount of 1.9%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
| 06/10/2024 | October | 349 | 1.8% |
| 07/10/2024 | October | 349 | 1.8% |
| 01/10/2024 | October | 346 | 1.8% |
| 08/11/2024 | November | 324 | 1.8% |
| 15/11/2024 | November | 339 | 1.7% |
| 16/11/2024 | November | 336 | 1.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 99 days to go!
When are most items on sale?
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | --- | £2.80 | £2.87 | £2.54 |
| Aug | --- | £2.81 | £2.85 | £2.54 |
| Sep | --- | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
McVitie's Penguin & Friends Cocoa Flavoured Crunchy and Delicious Biscuit Shapes 5 x 20gSave 20%
£1.25£1.00
Felix Kitten As Good As It Looks Mixed Selection in Jelly 2-12 Months 12 x 85g (1.02kg)Save 18%
£5.50£4.50
