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DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Discount 29%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg £28.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
- Cadbury Wispa Chocolate Bar 9 Pack Multipack 213.3g £2.50
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
- Lindt Lindor Milk Chocolate Truffles Box 200g £5.75
- Ferrero Duplo Bars 5 x 18.2g (91g) 44% off£1.00
milk
turkey
cadbury easter eggs
chocolate boxes gifts
mens toiletries
beer
multipacks
washing powders liquids
chocolate boxes gifts
multipacks
Iceland best sellers
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1743 | 1.7% |
| Cadbury | 149 | 3.8% |
| Iceland Luxury | 116 | 1.3% |
| Heinz | 93 | 3.9% |
| Slimming World | 83 | 4.1% |
| Birds Eye | 77 | 1.7% |
| TGI Fridays | 77 | 2.5% |
| Walkers | 71 | 1.4% |
| McVitie's | 68 | 3.2% |
| MyProtein | 62 | 1.8% |
| Cathedral City | 61 | 1.0% |
| Kellogg's | 52 | 2.8% |
| Young's | 44 | 1.1% |
| Müller | 44 | 0.0% |
| Warburtons | 43 | 0.4% |
| Home | 42 | 0.0% |
| The Daily Bakery | 42 | 3.7% |
| Whitworths | 42 | 0.0% |
| Nescafé | 41 | 0.6% |
| Coca-Cola | 40 | 3.9% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 298 days to go!
When are most items on sale?
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
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