
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1684 | 2.2% |
| Cadbury | 145 | 1.7% |
| Iceland Luxury | 109 | 1.8% |
| Heinz | 93 | 4.0% |
| Slimming World | 83 | 3.9% |
| Birds Eye | 77 | 6.8% |
| TGI Fridays | 76 | 3.2% |
| Walkers | 70 | 1.5% |
| McVitie's | 65 | 2.2% |
| MyProtein | 62 | 1.6% |
| Cathedral City | 59 | 1.9% |
| Kellogg's | 52 | 1.3% |
| Young's | 44 | 1.1% |
| Müller | 44 | 0.0% |
| Warburtons | 43 | 0.4% |
| Whitworths | 42 | 3.6% |
| The Daily Bakery | 42 | 3.7% |
| Home | 42 | 0.6% |
| Nescafé | 41 | 2.5% |
| Coca-Cola | 40 | 3.9% |
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
We are predicting the next Iceland sale to be the Autumn sale in September. 280 days to go!
Use the graph to see the best time of the year for discounts at Iceland
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | £3.05 | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Maynards Bassetts Limited Edition Black & White Liquorice Mix 130g
TGI Fridays 2 XXL Hunters Chicken Skewers with a Sachet of BBQ Sauce 450g
Mug Shot Mighty Flavour Tasty Chicken & Mushroom Noodles 110g
Chewits Xtreme 6 Assorted Extremely Sour Lollies 300g
Herr's Carolina Reaper Flavoured Cheese Curls 113g
Wikinger 10 Classics Beechwood Smoked Sausages Hot Dogs 413g
Fibre One 90 Calorie Strawberry Flavour Cheesecake Bars 4 x 25g (100g)
Fibre One 90 Calorie Doughnuts Chocolate Flavour 4 x 23g (92g)
Iceland 10 (Approx.) Halloween Mac 'N' Slime Cheese Bites 170g
TGI Fridays 14 (Approx.) BBQ Crunchy Coated Corn Dog Bites 312g
Huntley & Palmer 8 Milk Chocolate Mallow Teacakes 100g
Chicago Town Ultimate Deep Dish Katsu Chicken Pizza 2 x 159 (318g)
TGI Fridays Strawberry Cheesecake Ice Cream Sticks 4 x 49g (196g)
Blue Dragon Sweet Chilli & Garlic Stir Fry Sauce 120g
Piccolino 2 Lemon & Mascarpone Cheesecake Slices 180g
Loyd Grossman Stir-in Pasta Sauces Sundried Tomato & Basil 185g
Iceland White Chocolate Flavour Disc Topped Cone 208g (4 x 52g) 360ml (4 x 90ml)
Iceland Wild Red Shrimp in a Tomato & Chilli Sauce 300g