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DEALS
Iceland Sale - Newest offers
- SALE on, save up to 63%
- Average Saving £1
- Average Discount 27%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Softy Extra Large Soft Tissues £1.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.25
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
- Tetley Original 120 Tea Bags 375g £3.60
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Galaxy Smooth Milk Chocolate Block Bar 100g £1.75
- Lynx Aerosol Body Spray Africa XL 200 ml £3.50
milk
cadbury easter eggs
toilet roll kitchen roll tissues
turkey
chocolate boxes gifts
beer
breakfast tea
mens toiletries
single chocolate bars bags
deodorant
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1243 | 0.5% |
| Cadbury | 126 | 1.4% |
| Heinz | 84 | 0.2% |
| Birds Eye | 64 | 3.9% |
| Walkers | 63 | 0.0% |
| Slimming World | 60 | 0.0% |
| McVitie's | 59 | 2.8% |
| Iceland Luxury | 57 | 0.0% |
| MyProtein | 54 | 0.0% |
| TGI Fridays | 52 | 1.5% |
| Cathedral City | 47 | 0.0% |
| Young's | 45 | 1.8% |
| Warburtons | 40 | 0.0% |
| Müller | 40 | 0.0% |
| Kellogg's | 39 | 1.1% |
| Home | 36 | 0.0% |
| Coca-Cola | 36 | 0.0% |
| The Daily Bakery | 34 | 0.0% |
| Batchelors | 32 | 0.0% |
| McCain | 31 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the New year sale in January with 346 items reduced and an average discount of 1.9%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
| 06/10/2024 | October | 349 | 1.8% |
| 07/10/2024 | October | 349 | 1.8% |
| 01/10/2024 | October | 346 | 1.8% |
| 08/11/2024 | November | 324 | 1.8% |
| 15/11/2024 | November | 339 | 1.7% |
| 16/11/2024 | November | 336 | 1.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 148 days to go!
When are most items on sale?
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | --- | £2.81 | £2.87 | £290.15 |
| Jun | --- | £2.80 | £2.89 | £2.55 |
| Jul | --- | £2.80 | £2.87 | £2.54 |
| Aug | --- | £2.81 | £2.85 | £2.54 |
| Sep | --- | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Maynards Bassetts Limited Edition Black & White Liquorice Mix 130gSave 63%
£1.35£0.50
📅 Deal found: Over 2 weeks ago
Young's Gastro Tempura Battered 2 Sea Salt & Malt Vinegar Fish Fillets 270gSave 50%
£4.50£2.25
📅 Deal found: Over 2 weeks ago
Blue Dragon 8 Tempura Prawns With Sweet Chilli Sauce 250gSave 50%
£5.00£2.50
📅 Deal found: Over 2 weeks ago
Sides Spicy Sweet Chilli Chicken Wings with Crispy Fried Onions 425gSave 50%
£4.00£2.00
📅 Deal found: 7 days ago
TGI Fridays 10 (approx.) Chilli Beef Hash Brown Mini Toasties 400gSave 50%
£4.00£2.00
📅 Deal found: Over 2 weeks ago
Persil Wonder Wash Non Bio Liquid Detergent Speed Clean 837 ml (31 washes)Save 50%
£7.00£3.50
📅 Deal found: Over 2 weeks ago
Elfbar 600 Blueberry Sour Raspberry Disposable Pod 20mg/mlSave 50%
£6.00£3.00
📅 Deal found: Over 2 weeks ago
Lenor Unstoppables Fresh Scent Booster 155gSave 50%
£6.00£3.00
Star Buy
📅 Deal found: Over 2 weeks ago
Swizzels Squashies Original Raspberry & Miilk Flavour 280gSave 50%
£3.00£1.50
📅 Deal found: Over 2 weeks ago
Schwarzkopf Styling Vitamin B5 Blow-Dry Hair Spray 200mlSave 50%
£4.00£2.00
📅 Deal found: Over 2 weeks ago
Surf 3 in 1 Laundry Washing Detergent Capsules Passion Bloom 26 washesSave 50%
£9.00£4.50
📅 Deal found: 3 days ago
Surf 3 in 1 Laundry Washing Detergent Capsules Tropical Lily 26 washesSave 50%
£9.00£4.50
Star Buy
📅 Deal found: 3 days ago
Lost Mary BM6000 Blueberry Sour Raspberry 20mg/mlSave 50%
£13.00£6.50
📅 Deal found: Over 2 weeks ago
Persil Laundry Washing Liquid Detergent Non Bio 648 ml (24 washes)Save 50%
£7.50£3.75
📅 Deal found: Over 2 weeks ago
Persil Laundry Washing Liquid Detergent Bio 648 ml (24 washes)Save 50%
£7.50£3.75
📅 Deal found: Over 2 weeks ago
Birds Eye Chicken Shop 2 Sizzler Breaded Chicken Fillet Burgers 227gSave 50%
£4.00£2.00
📅 Deal found: 8 days ago
