
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1684 | 2.2% |
| Cadbury | 145 | 1.7% |
| Iceland Luxury | 109 | 1.8% |
| Heinz | 93 | 4.0% |
| Slimming World | 83 | 3.9% |
| Birds Eye | 77 | 6.8% |
| TGI Fridays | 76 | 3.2% |
| Walkers | 70 | 1.5% |
| McVitie's | 65 | 2.2% |
| MyProtein | 62 | 1.6% |
| Cathedral City | 59 | 1.9% |
| Kellogg's | 52 | 1.3% |
| Young's | 44 | 1.1% |
| Müller | 44 | 0.0% |
| Warburtons | 43 | 0.4% |
| Whitworths | 42 | 3.6% |
| The Daily Bakery | 42 | 3.7% |
| Home | 42 | 0.6% |
| Nescafé | 41 | 2.5% |
| Coca-Cola | 40 | 3.9% |
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
We are predicting the next Iceland sale to be the Autumn sale in September. 280 days to go!
Use the graph to see the best time of the year for discounts at Iceland
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | £3.05 | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
TGI Fridays 14 (Approx.) BBQ Crunchy Coated Corn Dog Bites 312g
Birds Eye 2 Crispy Tempura Battered Chicken Breast Steaks 170g
Birds Eye 2 Southern Fried Breaded Chicken Breast Steaks 180g
Iceland Luxury 6 King Prawn Samosas with Mango Chutney & Chilli Dip 220g
Bacofoil The Non-Stick Roasting Foil with Bacolift Surface 45cm x 3m
Cheez-It Cheese Sour Cream & Onion Thin & Crispy Baked Snacks 150g
Iceland Crispy Potatoes with Mediterranean Style Vegetables 500g