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DEALS
Iceland Sale - Newest offers
- SALE on, save up to 70%
- Average Discount 30%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg £28.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.00
- Ferrero Duplo Bars 5 x 18.2g (91g) 44% off£1.00
- Cadbury Dairy Milk Caramel 425ml £2.00
- Cadbury Double Decker Chocolate Bar 9 Pack Multipack 335.7g £3.00
- Cadbury Twirl Chocolate Bar 9 Pack Multipack (9 x 21.5g) £3.20
- Yorkshire Tea 80 Tea Bags 250g 19% off£3.00
milk
turkey
cadbury easter eggs
mens toiletries
chocolate boxes gifts
multipacks
ice cream tubs
multipacks
breakfast tea
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1684 | 2.2% |
| Cadbury | 145 | 1.7% |
| Iceland Luxury | 109 | 1.8% |
| Heinz | 93 | 4.0% |
| Slimming World | 83 | 3.9% |
| Birds Eye | 77 | 6.8% |
| TGI Fridays | 76 | 3.2% |
| Walkers | 70 | 1.5% |
| McVitie's | 65 | 2.2% |
| MyProtein | 62 | 1.6% |
| Cathedral City | 59 | 1.9% |
| Kellogg's | 52 | 1.3% |
| Young's | 44 | 1.1% |
| Müller | 44 | 0.0% |
| Warburtons | 43 | 0.4% |
| Whitworths | 42 | 3.6% |
| The Daily Bakery | 42 | 3.7% |
| Home | 42 | 0.6% |
| Nescafé | 41 | 2.5% |
| Coca-Cola | 40 | 3.9% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 280 days to go!
When are most items on sale?
Jan 24
Feb 24
Mar 24
Apr 24
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | £3.05 | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Maynards Bassetts Limited Edition Black & White Liquorice Mix 130gSave 63%
£1.35£0.50
📅 Deal found: Over 2 weeks ago
TGI Fridays 2 XXL Hunters Chicken Skewers with a Sachet of BBQ Sauce 450gSave 50%
£6.00£3.00
📅 Deal found: Over 2 weeks ago
Mug Shot Mighty Flavour Tasty Chicken & Mushroom Noodles 110gSave 50%
£1.00£0.50
📅 Deal found: Over 2 weeks ago
Chewits Xtreme 6 Assorted Extremely Sour Lollies 300gSave 50%
£2.50£1.25
📅 Deal found: Over 2 weeks ago
Herr's Carolina Reaper Flavoured Cheese Curls 113gSave 50%
£2.50£1.25
📅 Deal found: Over 2 weeks ago
Wikinger 10 Classics Beechwood Smoked Sausages Hot Dogs 413gSave 50%
£2.25£1.12
📅 Deal found: Over 2 weeks ago
Fibre One 90 Calorie Strawberry Flavour Cheesecake Bars 4 x 25g (100g)Save 50%
£1.50£0.75
📅 Deal found: Over 2 weeks ago
Fibre One 90 Calorie Doughnuts Chocolate Flavour 4 x 23g (92g)Save 50%
£1.50£0.75
📅 Deal found: Over 2 weeks ago
Iceland 10 (Approx.) Halloween Mac 'N' Slime Cheese Bites 170gSave 50%
£1.00£0.50
📅 Deal found: Over 2 weeks ago
TGI Fridays 14 (Approx.) BBQ Crunchy Coated Corn Dog Bites 312gSave 50%
£3.50£1.75
📅 Deal found: Today
Huntley & Palmer 8 Milk Chocolate Mallow Teacakes 100gSave 50%
£1.00£0.50
📅 Deal found: Over 2 weeks ago
Chicago Town Ultimate Deep Dish Katsu Chicken Pizza 2 x 159 (318g)Save 50%
£2.75£1.37
📅 Deal found: Over 2 weeks ago
TGI Fridays Strawberry Cheesecake Ice Cream Sticks 4 x 49g (196g)Save 50%
£3.50£1.75
📅 Deal found: Over 2 weeks ago
Blue Dragon Sweet Chilli & Garlic Stir Fry Sauce 120gSave 50%
£1.00£0.50
📅 Deal found: Over 2 weeks ago
Piccolino 2 Lemon & Mascarpone Cheesecake Slices 180gSave 50%
£3.00£1.50
📅 Deal found: Over 2 weeks ago
Loyd Grossman Stir-in Pasta Sauces Sundried Tomato & Basil 185gSave 50%
£2.50£1.25
📅 Deal found: Over 2 weeks ago
Iceland White Chocolate Flavour Disc Topped Cone 208g (4 x 52g) 360ml (4 x 90ml)Save 50%
£2.50£1.25
📅 Deal found: Over 2 weeks ago
Iceland Wild Red Shrimp in a Tomato & Chilli Sauce 300gSave 50%
£5.00£2.50
📅 Deal found: Over 2 weeks ago
