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Canongate Books Drive by Daniel H. Pink – The Surprising Truth About What Motivates Us Motivation & Business Psychology Bestseller
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Report incorrect product informationWhy do traditional rewards often fail to motivate us£ In Drive: The Surprising Truth About What Motivates Us, bestselling author Daniel H. Pink challenges conventional ideas about motivation and reveals what truly drives human performance in work, school, and life. Drawing on decades of scientific research, Pink introduces a powerful new framework based on autonomy, mastery, and purpose—the key elements that lead to higher productivity, creativity, and satisfaction. This groundbreaking book explains why extrinsic rewards like bonuses and punishments can actually reduce performance, and how businesses, educators, and individuals can unlock deeper motivation for lasting success. What You’ll Learn: The science behind human motivation and behavior Why autonomy, mastery, and purpose matter more than money How to improve performance at work and in life Practical strategies for leaders, managers, and entrepreneurs Insights backed by psychology, neuroscience, and economics Whether you’re a leader, manager, entrepreneur, teacher, or self-development enthusiast, Drive by Daniel H. Pink is an essential read for understanding what truly motivates people in the modern world.
Why do traditional rewards often fail to motivate us£ In Drive: The Surprising Truth About What Motivates Us, bestselling author Daniel H. Pink challenges conventional ideas about motivation and reveals what truly drives human performance in work, school, and life. Drawing on decades of scientific research, Pink introduces a powerful new framework based on autonomy, mastery, and purpose—the key elements that lead to higher productivity, creativity, and satisfaction. This groundbreaking book explains why extrinsic rewards like bonuses and punishments can actually reduce performance, and how businesses, educators, and individuals can unlock deeper motivation for lasting success. What You’ll Learn: The science behind human motivation and behavior Why autonomy, mastery, and purpose matter more than money How to improve performance at work and in life Practical strategies for leaders, managers, and entrepreneurs Insights backed by psychology, neuroscience, and economics Whether you’re a leader, manager, entrepreneur, teacher, or self-development enthusiast, Drive by Daniel H. Pink is an essential read for understanding what truly motivates people in the modern world.
