Start Fitness Outlet Sale

Start Fitness History

Start Fitness was founded in 1991 by two keen runners in Cramlington, Northumberland. The founders came across a source of specialist running shoes through their athletics club and saw an opportunity to offer serious kit to fellow runners at competitive prices. That passion for performance has remained at the heart of the business ever since, with the majority of the team made up of runners, cyclists, swimmers, triathletes and other fitness enthusiasts.

From those origins in a catalogue and small retail operation, Start Fitness has grown into one of the largest specialist fitness retailers in the UK. The flagship store at 33-37 Market Street in Newcastle upon Tyne covers 30,000 square feet and stocks more than 25,000 individual products. The company also operates stores in Durham and Darlington. Start Fitness is a subsidiary of W&M Wholesale Limited and forms part of the Start Group alongside Start Cycles and Start Football.

The company has cultivated strong relationships with leading sportswear manufacturers over more than three decades, which allows it to offer the latest products from brands such as ASICS, Brooks, Hoka, Saucony, adidas, Mizuno and Garmin. Start Fitness was ranked 17th in the Sunday Times BDO Profit Track 100 in 2021, recognising its position as one of the UK's top privately owned growth companies. The store expanded its Market Street flagship ahead of the 2023 Great North Run, further cementing its ties to the North East running community.

What does Start Fitness sell?

Running

Running is the core of the Start Fitness offering, with one of the widest selections of running shoes available anywhere in the UK. The range covers road running, trail and off-road, carbon-plated racing shoes, max-cushion everyday trainers and structured support options. Top brands include ASICS, Brooks, Hoka, Saucony, New Balance, Mizuno, Salomon, On Running and adidas. Running clothing, socks, GPS watches and accessories are stocked in depth alongside the footwear.

Cycling

Start Fitness carries an extensive cycling range through its Start Cycles arm, covering road bikes, mountain bikes, e-bikes, commuter bikes and cycling accessories. Cycling clothing, helmets, shoes, GPS computers and nutrition are also available, with expert staff on hand for fitting and advice.

Fitness Technology and Accessories

The technology range includes GPS running watches, smartwatches, heart rate monitors, cycling computers and massage devices from brands including Garmin, Polar, Wahoo and Therabody. Nutrition products, hydration, resistance bands and recovery kit complete the accessories offer.

Common Start Fitness Questions

When is the next Start Fitness sale?

Start Fitness runs an outlet section year-round with ongoing clearance offers. Larger seasonal sales typically coincide with Black Friday in November and the new year. The website offers a price match guarantee, so Start Fitness aims to be competitive with other retailers at all times.

Where is the Start Fitness flagship store?

The Start Fitness flagship store is at 33-37 Market Street, Newcastle upon Tyne, NE1 6JE. The store is open seven days a week including bank holidays and covers 30,000 square feet across multiple floors. Stores are also located in Durham and Darlington.

Does Start Fitness offer gait analysis?

Yes. Start Fitness offers in-store gait analysis to help customers find the right running shoe for their foot type and running style. The service is carried out by knowledgeable staff, the majority of whom are active runners themselves.

Does Start Fitness offer a student discount?

Start Fitness offers student discounts. Check the website or contact the store for current offers and eligibility details.

Does Start Fitness offer a price match?

Yes. Start Fitness operates a price match scheme to ensure customers are not undersold. If you find the same product cheaper elsewhere, contact the team either in store or online.

Black Friday at Start Fitness

Black Friday is one of the busiest periods of the year at Start Fitness, with discounts across running shoes, cycling products, GPS technology, clothing and accessories. The Start Fitness outlet section typically sees additional reductions during the Black Friday weekend and the deals often extend through Cyber Monday. Popular running shoes from brands such as ASICS, Brooks, Hoka and Saucony feature prominently in Black Friday promotions, so it is worth checking the website in the run-up to November for early access deals.

Normal Opening Hours

Opening hours may vary by location and season. Check startfitness.co.uk or call 0191 917 3803 for the latest store hours.

Contact Information

Links

What to typically expect in store

• Gait Analysis Service
• Expert Staff (Active Runners and Cyclists)
• 30,000 sq ft Flagship Newcastle Store
• Bike Fitting Service
• Click & Collect
• Price Match Guarantee