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Iceland Sale
These Star Buy products from Iceland have the lowest prices when compared to all the stores we've checked them against.
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Lindt Lindor Milk Chocolate Truffles Box 200g 23% off£5.75
- Cadbury Double Decker Chocolate Bar 9 Pack Multipack 335.7g £3.00
- Heinz Minestrone Tinned Soup 400g £1.70
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
- Cadbury Twirl Chocolate Bar 9 Pack Multipack (9 x 21.5g) £3.20
milk
cadbury easter eggs
turkey
chocolate boxes gifts
mens toiletries
chocolate boxes gifts
multipacks
tinned soup
beer
multipacks
Iceland best sellers
- Willow Spread Alternative to Butter 500g £2.49
- Iceland Atlantic Cod Fillets 320g £3.50
- Arctic Royal 4 Large Atlantic Cod Loins 700g £12.50
- Iceland Luxury The Perfect Turkey Joint 1kg 77% off£3.00
butter margarine
fish fillets
luxury fish seafood
luxury meat poultry
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1535 | 1.5% |
| Cadbury | 135 | 2.6% |
| Iceland Luxury | 117 | 1.5% |
| Heinz | 87 | 4.0% |
| Slimming World | 81 | 3.6% |
| Birds Eye | 76 | 2.0% |
| TGI Fridays | 73 | 2.7% |
| McVitie's | 70 | 0.8% |
| Walkers | 68 | 0.0% |
| MyProtein | 67 | 1.7% |
| Cathedral City | 57 | 0.9% |
| Kellogg's | 47 | 2.3% |
| Young's | 45 | 1.1% |
| Müller | 43 | 0.0% |
| Whitworths | 42 | 2.9% |
| Warburtons | 40 | 0.0% |
| Coca-Cola | 38 | 0.1% |
| Home | 37 | 0.0% |
| Nescafé | 36 | 1.0% |
| The Daily Bakery | 36 | 0.3% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the Autumn sale in September with 471 items reduced and an average discount of 2.6%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 03/09/2025 | September | 471 | 2.6% |
| 04/09/2025 | September | 428 | 2.4% |
| 05/09/2025 | September | 421 | 2.4% |
| 07/09/2025 | September | 406 | 2.3% |
| 06/09/2025 | September | 406 | 2.3% |
| 28/08/2025 | August | 418 | 2.2% |
| 08/09/2025 | September | 403 | 2.3% |
| 09/09/2025 | September | 397 | 2.2% |
| 11/09/2025 | September | 393 | 2.2% |
| 10/09/2025 | September | 392 | 2.2% |
| 14/09/2025 | September | 386 | 2.1% |
| 02/09/2025 | September | 389 | 2.1% |
| 13/09/2025 | September | 380 | 2.1% |
| 12/09/2025 | September | 380 | 2.1% |
| 18/09/2025 | September | 378 | 2.1% |
| 16/09/2025 | September | 378 | 2.1% |
| 01/09/2025 | September | 390 | 2.0% |
| 29/08/2025 | August | 379 | 2.0% |
| 17/09/2025 | September | 370 | 2.1% |
| 31/08/2025 | August | 384 | 2.0% |
When is the next sale?
We are predicting the next Iceland sale to be the End of summer sale in August. 344 days to go!
When are most items on sale?
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
