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Iceland Sale
These Star Buy products from Iceland have the lowest prices when compared to all the stores we've checked them against.
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Yorkshire Tea 80 Tea Bags 250g £3.00
- Heinz Monster Munch Pickled Onion Flavour Mayo 400g 29% off£2.00
- Heinz Minestrone Tinned Soup 400g £1.70
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
- Cadbury Double Decker Chocolate Bar 9 Pack Multipack 335.7g £3.00
milk
cadbury easter eggs
chocolate boxes gifts
mens toiletries
breakfast tea
salad cream mayonnaise
tinned soup
lamb
washing powders liquids
multipacks
Iceland best sellers
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1670 | 2.0% |
| Cadbury | 138 | 1.7% |
| Iceland Luxury | 108 | 1.4% |
| Heinz | 92 | 4.2% |
| Slimming World | 83 | 3.9% |
| Birds Eye | 77 | 5.5% |
| TGI Fridays | 76 | 3.2% |
| Walkers | 75 | 3.9% |
| McVitie's | 67 | 2.2% |
| MyProtein | 61 | 1.6% |
| Cathedral City | 52 | 1.2% |
| Kellogg's | 51 | 1.3% |
| Young's | 44 | 1.1% |
| The Daily Bakery | 44 | 0.0% |
| Müller | 44 | 0.0% |
| Warburtons | 43 | 0.0% |
| Whitworths | 42 | 3.6% |
| Nescafé | 41 | 2.5% |
| Coca-Cola | 40 | 2.0% |
| Home | 40 | 0.6% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 272 days to go!
When are most items on sale?
Jan 24
Feb 24
Mar 24
Apr 24
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | £3.03 | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
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