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Iceland Sale
These Star Buy products from Iceland have the lowest prices when compared to all the stores we've checked them against.
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g 14% off£3.00
- Iceland Black Forest Gateau 375g £2.50
- Lindt Lindor Milk Chocolate Truffles Box 200g £5.75
- Cadbury Milk Chocolate Crunchie Cake Bars 5 Pack 18% off£1.85
- Cadbury Dairy Milk Ice Cream 480ml £2.00
- Cadbury Wispa Chocolate Bar 9 Pack Multipack 213.3g £2.50
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
milk
turkey
cadbury easter eggs
chocolate boxes gifts
desserts
chocolate boxes gifts
mini rolls cake bars
ice cream tubs
multipacks
beer
Iceland best sellers
- Arctic Royal 4 Large Atlantic Cod Loins 700g £12.50
- Iceland Luxury The Perfect Turkey Joint 1kg 77% off£3.00
- Iceland Crispy Chicken Platter 630g 50% off£3.00
- Candy Realms Flying Saucers 40g £1.00
- Italpizza La Numero Uno Margherita 410g 50% off£1.50
- Cushelle Original Toilet Roll 32 Standard Rolls £16.00
- Persil Laundry Washing Liquid Detergent Bio 648 ml (24 washes) £3.75
luxury fish seafood
luxury meat poultry
party platters
sweets
thin crispy pizza
toilet roll kitchen roll tissues
washing powders liquids
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1663 | 2.0% |
| Cadbury | 149 | 1.6% |
| Iceland Luxury | 116 | 1.5% |
| Heinz | 94 | 3.1% |
| Slimming World | 81 | 4.4% |
| Birds Eye | 75 | 3.1% |
| TGI Fridays | 74 | 2.8% |
| McVitie's | 70 | 1.7% |
| Walkers | 67 | 4.4% |
| MyProtein | 63 | 1.8% |
| Cathedral City | 59 | 0.8% |
| Kellogg's | 53 | 3.3% |
| The Daily Bakery | 46 | 3.4% |
| Young's | 45 | 1.1% |
| Müller | 43 | 0.0% |
| Warburtons | 43 | 0.5% |
| Whitworths | 42 | 1.8% |
| Nescafé | 41 | 0.8% |
| Home | 41 | 0.0% |
| Coca-Cola | 41 | 0.5% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 28/09/2025 | September | 564 | 2.6% |
| 27/10/2025 | October | 551 | 2.6% |
| 23/10/2025 | October | 551 | 2.6% |
| 28/10/2025 | October | 546 | 2.6% |
| 22/10/2025 | October | 549 | 2.5% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 328 days to go!
When are most items on sale?
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
GOURMET Mon Petit Meaty Variety Duck, Chicken, Turkey Wet Cat Food 6x50gSave 28%
£2.50£1.80
Star Buy
Sheba Fine Flakes Adult Cat Food Pouch Poultry Selection in Jelly 12 x 85gSave 5%
£5.25£5.00
Star Buy
Dr. Beckmann Original Service-It Deep Clean Washing Machine Cleaner Lemon Fresh 250gFrom
£2.00
Star Buy
