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Iceland Sale
These Star Buy products from Iceland have the lowest prices when compared to all the stores we've checked them against.
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg £28.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Cadbury Dairy Milk Caramel 425ml £2.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Iceland Luxury 8 Crispy Duck Skewers with Hoisin Dipping Sauce 290g £4.00
- Lindt Lindor Milk Chocolate Truffles Box 200g £5.75
- Cadbury Wispa Chocolate Bar 9 Pack Multipack 213.3g £2.50
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
milk
turkey
cadbury easter eggs
chocolate boxes gifts
ice cream tubs
mens toiletries
luxury meat poultry
chocolate boxes gifts
multipacks
washing up dishwasher tablets
Iceland best sellers
- Fibre One 90 Calorie Triple Choc Cake Bars 4 x 25g (100g) 50% off£0.75
- Iceland Salt & Pepper Mini Hash Brown Bites 550g 60% off£1.00
- Iceland Luxury Perfect Turkey Joint 1kg £15.00
- Iceland Crispy Chicken Platter 630g £6.00
- Cushelle Original Toilet Roll 32 Standard Rolls £17.00
cereal bars
chips fries
luxury meat poultry
party platters
toilet roll kitchen roll tissues
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1778 | 1.7% |
| Cadbury | 149 | 3.4% |
| Iceland Luxury | 113 | 0.9% |
| Heinz | 93 | 3.9% |
| Slimming World | 83 | 4.3% |
| Birds Eye | 77 | 3.6% |
| TGI Fridays | 73 | 2.9% |
| Walkers | 71 | 2.3% |
| McVitie's | 70 | 5.2% |
| MyProtein | 62 | 1.8% |
| Cathedral City | 60 | 1.7% |
| Kellogg's | 50 | 3.0% |
| Müller | 44 | 0.0% |
| The Daily Bakery | 43 | 3.6% |
| Warburtons | 43 | 0.4% |
| Young's | 43 | 3.5% |
| Home | 42 | 0.0% |
| Whitworths | 42 | 1.2% |
| Nescafé | 41 | 0.0% |
| Coca-Cola | 40 | 3.9% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 30/10/2025 | October | 565 | 2.6% |
| 29/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 314 days to go!
When are most items on sale?
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.01 | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
