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DEALS
Iceland Sale
These Star Buy products from Iceland have the lowest prices when compared to all the stores we've checked them against.
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg 50% off£14.00
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
- Carlsberg Danish Pilsner 18 x 440ml £13.00
- Yorkshire Tea 80 Tea Bags 250g £3.69
- Tetley Original 120 Tea Bags 375g £3.00
- Iceland Black Forest Gateau 375g £2.50
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
- Lynx Limited Edition FIFA Aerosol Body Spray Africa 200 ml £3.50
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
milk
turkey
washing powders liquids
beer
breakfast tea
desserts
lamb
deodorant
washing up dishwasher tablets
Iceland best sellers
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 838 | 1.7% |
| Birds Eye | 71 | 3.5% |
| Heinz | 52 | 1.1% |
| Iceland Luxury | 46 | 12.0% |
| Slimming World | 38 | 0.0% |
| Müller | 32 | 0.0% |
| Warburtons | 27 | 0.0% |
| Nando's | 26 | 3.8% |
| Cathedral City | 25 | 2.0% |
| Home | 24 | 3.8% |
| Nescafé | 24 | 0.8% |
| McCain | 23 | 2.2% |
| Coca-Cola | 22 | 0.0% |
| MyProtein | 22 | 0.8% |
| Dairylea | 21 | 2.3% |
| Schwartz | 20 | 32.5% |
| Walkers | 19 | 13.5% |
| Starbucks | 19 | 0.0% |
| Greggs | 19 | 0.0% |
| Whitworths | 18 | 0.0% |
When is the biggest Iceland sale?
Last year the best sale for Iceland was the Boxing day sale in December with 576 items reduced and an average discount of 3.0%
Top 20 Iceland sale dates in 2025 - 2026
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 27/12/2025 | December | 576 | 3.0% |
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 25/01/2026 | January | 519 | 3.3% |
| 29/09/2025 | September | 606 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 27/01/2026 | January | 514 | 3.3% |
| 26/01/2026 | January | 514 | 3.3% |
| 24/01/2026 | January | 513 | 3.3% |
| 28/01/2026 | January | 512 | 3.3% |
| 05/10/2025 | October | 599 | 2.8% |
| 28/12/2025 | December | 563 | 2.9% |
| 31/01/2026 | January | 491 | 3.3% |
| 29/12/2025 | December | 555 | 2.9% |
| 30/12/2025 | December | 552 | 2.9% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 204 days to go!
When are most items on sale?
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £3.08 | £2.84 | £2.85 | £2.72 |
| Feb | £3.27 | £2.82 | £2.84 | £2.81 |
| Mar | £3.27 | £2.84 | £2.80 | £2.82 |
| Apr | --- | £2.86 | £2.80 | £2.88 |
| May | --- | £2.87 | £2.81 | £2.87 |
| Jun | --- | £2.87 | £2.80 | £2.89 |
| Jul | --- | £2.88 | £2.80 | £2.87 |
| Aug | --- | £2.92 | £2.81 | £2.85 |
| Sep | --- | £2.98 | £2.79 | £2.91 |
| Oct | --- | £2.98 | £2.79 | £2.94 |
| Nov | --- | £3.03 | £2.84 | £3.01 |
| Dec | --- | £3.01 | £2.91 | £2.99 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Iceland Daily Deals FAQ
What is the cheapest item at Iceland today?
Products from Iceland start from just £1 for the Astonish Multi Surface Cleaner Orange Grove 750ml.
