Samsung 55" The Serif in Cloud White, QLED, 100% Colour Volume with Quantum Dot, Matte Display, All Round 360 Design, Elegant Stand, AI Sound

The Serif from Samsung has an All-round 360 Design that's made to look good from every angle. That means you can place it anywhere you like in your space, even in the middle of the room. Designed by Bouroullec, the distinctive profile forms the shape of a capital 'I' - and it's certainly eye-catching. The Matte Display absorbs reflections, so there won't be any distracting glare, even in a bright room. You'll love how good your entertainment looks too. Quantum Dots transform light into lifelike, a... - Manufacturers part number: LS01D