Fudge Professional Purple Toning Shampoo, Sulfate Free Clean Blonde Damage Rewind Shampoo, For Blonde Hair, Sulphate Free, No Yellow, Strengthening and Repairs with OptiPLEX technology, 250 ml

Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash. Fortified with innovative HairGuardâ„¢ and Opti-PLEXâ„¢ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance. Not tested on animals. - Manufacturers part number: 34533

• Keep Blonde Tones Icy & Hair Strong: The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage
• Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones
• Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair*
• The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage
• Keep Blonde Tones Icy & Hair Strong
• Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones
• Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair