
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 71 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Hamilton Beach HBSC040B The Comfort Cook 3.5l Slow Cooker - Black
Bosch TAS102EGB Tassimo Happy Friendly Hot Drinks Machine - Black
Rangemaster RMCL4S201GY 4 Slot Toaster - Grey
KitchenAid 5KES6551BSX Semi Automatic Espresso Quiet Mark Dual Cup - Stainless Steel
Miele DGM7340CLST Built-In Single Steam Oven with Microwave
De Longhi EC885.M Dedica Arte Manual Espresso Coffee Maker with Milk Frother
De Longhi EC885.GY Dedica Arte Manual Espresso Coffee Maker with Milk Frother
Rangemaster RMCLDK301WH 1.7L Classic Kettle With Quiet Boil - White
Braun JB7551BK PowerBlender 7 1400W Jug Blender - Black
Rangemaster CLAHDC90BC 900mm Classic Chimney Hood
Bissell SpotClean 36981 Portable Compact Carpet Cleaner
Duux DXCH20UK Edge 1000 Smart Convector Heater - Grey
KitchenAid 5KFC3516BCU MINI FOOD CHOPPER 830ML - Contour Silver
LG GML960PYFE American Style 637l No Frost Smart Fridge Freezer - Prime Silver
De Longhi EC9155-MB La Specialista Arte Manual Bean to Cup Coffee Machine
Neff C24FS31G0B N90 Built-In Compact Oven with Steam Function
Hisense RF632N4WFE American Style 485l Total No Frost Fridge Freezer - Black
Hisense BSA66346ADBGUK Hi6 BlackLine Built-In Single Oven - Black
Russell Hobbs 28550 Steam Genie VacuSteam Garment Steamer
Hotpoint HDE6IDC2X Double Oven Electric Cooker with 4 Zone Induction Hob - Stainless Steel
Smeg HBF03BLUK 50 s Style Aesthetic Hand Blender - Black
Indesit EWDE 761483 W UK 7kg Wash 6kg Dry 1400rpm Washer Dryer - White
Miele K4003D Undercounter 141l Fridge with DailyFresh & DynaCool
Liebherr CTe 2531 Fridge Freezer with SmartFrost & DuoCooling - White
Smeg EGF03PGUK 50 s Style Espresso Coffee Machine with Grinder - Pastel Green
Miele BOOST CX1 PowerLine Bagless Cylinder Vacuum Cleaner
Russell Hobbs 28640 Hanley 1.7L Jug Kettle - Jasmine
Hotpoint HOI68PPT2SBUK Class 6 Built-In Electric Single Oven - Black
Leisure CLA60CEK Classic Electric Cooker with Ceramic Hob
TTAP SOR-1200-GRY Sorento 1200mm Glass Top AV Stand - Grey
TTAP SOR-1200-WHT Sorento 1200mm Glass Top AV Stand - White
TTAP SOR-1600-WHT Sorento 1600mm Glass Top AV Stand - White
AEG DGE5861HM 77cm Cooker Hood - Stainless Steel
Beko ASP342NDVPX American Style 571l NeoFrost Fridge Freezer - Stainless Steel
LG GBG7190CEV 349l Total No Frost InstaView Fridge Freezer - Essence Black Steel
Samsung RM90F67CECEU 654l Bespoke AI Series 9 American Style Fridge Freezer - Black
Liebherr RDGD 1401 Pure SuperCool Under Counter Fridge with Ice Box - Dark Grey
Rangemaster UNBHDS100SS 1000mm Flat Chimney Hood