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Iceland Sale
These Star Buy products from Iceland have the lowest prices when compared to all the stores we've checked them against.
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg £28.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.00
- Tetley Original 120 Tea Bags 375g £3.00
- Cadbury Double Decker Chocolate Bar 9 Pack Multipack 335.7g £3.00
- Cadbury Dairy Milk Caramel 425ml £2.00
- Cadbury Twirl Chocolate Bar 9 Pack Multipack (9 x 21.5g) £3.20
- Iceland Grated Mozzarella 350g £3.60
milk
turkey
cadbury easter eggs
mens toiletries
chocolate boxes gifts
breakfast tea
multipacks
ice cream tubs
multipacks
grated sliced cheese
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1733 | 2.2% |
| Cadbury | 147 | 1.7% |
| Iceland Luxury | 119 | 1.7% |
| Heinz | 94 | 4.3% |
| Slimming World | 83 | 3.9% |
| Birds Eye | 77 | 6.8% |
| TGI Fridays | 76 | 3.2% |
| Walkers | 75 | 2.8% |
| McVitie's | 68 | 2.1% |
| MyProtein | 62 | 1.6% |
| Cathedral City | 60 | 1.9% |
| Kellogg's | 53 | 1.3% |
| Young's | 44 | 1.1% |
| Müller | 44 | 0.0% |
| The Daily Bakery | 43 | 3.6% |
| Warburtons | 43 | 0.4% |
| Home | 42 | 0.6% |
| Whitworths | 42 | 3.6% |
| Nescafé | 41 | 2.5% |
| Coca-Cola | 41 | 4.3% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 31/10/2025 | October | 563 | 2.7% |
| 02/11/2025 | November | 560 | 2.7% |
| 04/11/2025 | November | 559 | 2.7% |
| 29/10/2025 | October | 565 | 2.6% |
| 30/10/2025 | October | 565 | 2.6% |
| 01/11/2025 | November | 558 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 05/11/2025 | November | 554 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 279 days to go!
When are most items on sale?
Jan 24
Feb 24
Mar 24
Apr 24
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | £3.03 | £2.84 | £3.01 | £2.74 |
| Dec | £3.05 | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
