
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
AEG BPX535A61M 3000 AirFry Pyrolytic Self Clean Oven - Stainless Steel
Haier HTW5618DWMG 600mm Total No Frost Fridge Freezer - Stainless Steel
Hisense AX5140Q AX Series 5.1.4 Channel Soundbar with Rear Speakers & Subwoofer
Bosch KGN392WDFG Series 4 Total No Frost Fridge Freezer
Hotpoint SH6 A2Q GR UK Low Frost Tall Larder Fridge - Graphite
Hotpoint HTC18 T322 UK 250l Total No Frost Integrated Fridge Freezer
Hisense 75E77NQTUK-PRO 75inch QLED 4K Ultra HD Smart TV 144Hz Refresh Rate with Freely
Samsung QEQN70F 55inch 4K Ultra HD Neo QLED HDR Smart TV - QE55QN70F
Hotpoint NDD 10748 DA UK 10kg Wash 7kg Dry 1400rpm Washer Dryer - White
Sage the Nutri Juicer Cold Plus
Sony BRAVIA XR77A95LPU 77inch OLED 4K Google TV - Dolby Atmos
Hotpoint HTSD18F013H1 209l Built-In No Frost Freezer
Audio Technica AT-LP60XBTWH Turntable Bluetooth Ready
TCL Q7CUK 75inch 4K Ultra HD QD-Mini LED HDR Smart TV - 75Q7CUK
Beko BM3WT3741W 7KG 1400rpm Freestanding Washing Machine
Sony BRAVIA 8A 65inch 4K Ultra HD OLED Smart Google TV - K-65XR8AU
Russell Hobbs 23910 1.7l 3kW Cordless Classics Kettle - Brushed Stainless Steel
Russell Hobbs RHEM2301S 23L Flatbed Solo 800w Microwave - Silver
AEG CIB6743MCB 60cm Electric Induction Cooker - Black
LG GSLC40EPPE NatureFRESH American Style 638l Total No Frost Fridge Freezer - Essence Matte Black
AEG TR708L0B 7000 SensiDry 8kg Heat Pump Tumble Dryer - White
LG F4X1008NWK 6Motion 8kg 1400rpm Smart Washing Machine - White
Beko FNE4545W Freestanding 177l Frost Free Freezer with Freezer Guard - White
Smeg TSF01SBMUK 2 Slice Toaster - Storm Blue
AEG LFX50942B 9kg 1400rpm Washing Machine - White
Beko BBTF26300X Built Under Double Oven
Bosch PIV831HB1E Series 6 5 Burner 80cm Induction Hob - Black
Rangemaster EDDL90EIGBLK/CM1 90 cm Electric Induction Range Cooker - Black & Chrome
Fridgemaster MC50165EB 175l Capacity Fridge Freezer - Black
Rangemaster ESDLO110DFPMSBCM Estel Deluxe 110 Dual Fuel - Misty Blue with Chrome Trim
Neff B1DCC0AK3B N 30 71l 60cm Built-In Oven - Black
AEG CIB6734ACM 60cm Electric Induction Cooker - Stainless Steel
De Longhi EC950.M Dedica Maestro Plus Coffee Machine - Stainless Steel
Liebherr CTele 2531 SmartFrost DuoCooling Fridge Freezer - Silver
Hisense RIB312F4AWE 246l Frost Free Integrated Fridge Freezer
Hisense WF5S1045BW 10.5kg Load 1400rpm Spin Washing Machine with Auto Dosing
POLTI Vaporetto SV440 Double Steam Mop with Handheld Cleaner 11 Accessories
Smeg KLF03SSUK 1.7L 3000W Kettle - Steel