
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Smeg KLF03PBUK Kettle with 1.7L Capacity & 3000W Power - Blue
Hisense RS694N4IBE American Style 562l Total No Frost Fridge Freezer - Black
Liebherr CNsfd 5203 Pure NoFrost 330l Fridge Freezer - SteelFinish
Hotpoint SH8 A2Q GRD UK Low Frost Tall Larder Fridge - Graphite
Hisense HI6401BSC 60cm 4 Burner Induction Hob - Black
AEG HGB64200SM 60cm Stainless Steel Gas Hob
Fridgemaster MC50165ES 175L Fridge Freezer - Silver
Miele G 5410 SC Active Plus 14 Place Setting Dishwasher - White
AEG DGE5861HB 6000 80cm Built-In Smart Hood - Black
Liebherr IRE4101 183L Built-in Fridge
Smeg CX61GMBL 600mm 70l Concert Dual Fuel Cooker - Black
Rangemaster ESDLO110DFPSLTCM Estel Deluxe 110 Dual Fuel - Slate with Chrome Trim
Miele WWE380 8kg 1400rpm PowerWash & Steam Washing Machine - White
KitchenAid 5KCG8433BAC Artisan Grinder - Almond Cream
Duux Threesixity DXCH09UK Portable Smart Heater - Dark Grey
Hotpoint HB 93G CARE UK 9kg 1400rpm Washing Machine - Grey
LG F4Y511GBLN1 11kg 1400rpm Washing Machine - Slate Grey
Hotpoint HB 103 CARE UK Fabric Care 10kg 1400rpm Washing Machine - White
Hotpoint HTE6VDCW 60cm Electric Twin Cooker with Multiflow - White
Hotpoint HTC18 T112 UK 250l Total No Frost Integrated Fridge Freezer
AEG CCX1530ACB SurroundCook Electric Cooker with Ceramic Hob - Black
Bosch SMS4EMW06G Series 4 60cm 14 Place Setting Dishwasher - White
Bosch SMS4EMI06G Series 4 60cm 14 Place Setting Dishwasher - Silver Inox
Bosch Series 2 SMS2HVW67G 14 Place Freestanding Dishwasher
CDA HG6151SS 60cm 4 Burner Gas Hob
LG 84A6C 75inch 4K Ultra HD QNED HDR Smart TV - 75QNED84A6C
Hisense DH3S902BW3 9kg Heat Pump Tumble Dryer - White
Teac TN-280BT-A3-B Bluetooth Manual Turntable - Black
AEG CGX6130ACM 60cm Cooker with Gas Hob - Stainless Steel
AEG FFB74917ZM 14 Place Setting Dishwahser - Stainless Steel
Liebherr CUE 2831 266l SmartFrost Fridge Freezer
Indesit IDMA 75624 MY TIME UK MyTime 7kg Wash 5kg Dry 1400rpm Washer Dryer - White
Neff S195HCX02G N50 Integrated Dishwasher 14 Place Settings - Stainless Steel
Smeg TSF03BLUK Retro 50s Style 4 Slice Toaster - Black
Liebherr CTe 2931 Fridge Freezer with SmartFrost & DuoCooling - White
Beko BM3WT3941B 9kg 1400rpm Washing Machine with EnergySpin - Black