
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
LG 84A6C 65inch 4K Ultra HD QNED HDR Smart TV - 65QNED84A6C
LG G54LW 55inch 4K Ultra HD OLED 120Hz Smart TV - OLED55G54LW
Braun Pro TexStyle 7 Iron - FreeGlide 3D EloxalPlus Soleplate
Beko ASP352VPX HarvestFresh American Style Fridge Freezer - Water Dispenser
LG C54LA 48inch 4K HDR Smart webOS TV with AI Concierge - OLED48C54LA
LG G56LS 48inch 4K Ultra HD OLED 120Hz Smart TV - OLED48G56LS
LG C54LA 55inch 4K HDR Smart webOS TV with AI Concierge - OLED55C54LA
Altimo 700W 20L White Microwave Oven, 5 Cooking Power Levels, Quick Defrost Function, Manual Kitchen Timer MMW701W
De Longhi EC9255.M La Specialista Arte Evo Manual Bean To Cup Coffee Machine
LG C56LB 48inch 4K Ultra HD OLED 120Hz Smart TV - OLED48C56LB
LG C56LB 55inch 4K Ultra HD OLED 120Hz Smart TV - OLED55C56LB
Bosch KFN96APEAG 605l LED Total No Frost Fridge Freezer - Inox
LG G56LS 55inch 4K Ultra HD OLED 120Hz Smart TV - OLED55G56LS
LG 84A6C 75inch 4K Ultra HD QNED HDR Smart TV - 75QNED84A6C
Indesit YT M10 71 R UK Push&Go 7kg Heat Pump Tumble Dryer - White
AEG 6000 FSS64907Z Fully Integrated Dishwasher
AEG TR819A4B 8000 AbsoluteCare 9kg Heat Pump Tumble Dryer - White
Haier HW90B14959S8U1UK 9kg Washing Machine 1400rpm with WiFi - Graphite
Smeg PBF01BLUK Mini Blender & Smoothie Maker Bottle-to-go technology - Black
Smeg PBF01CRUK Mini Blender & Smoothie Maker Bottle-to-go technology - Cream
Beko BM3WT3941B 9kg 1400rpm Washing Machine with EnergySpin - Black
Fridgemaster MC55240DEB 252l Fridge Freezer with Water Dispenser
Hotpoint SH6 A2Q GR UK Low Frost Tall Larder Fridge - Graphite
Fridgemaster MC55240DES 252l Fridge Freezer with Water Dispenser - Silver
Sage the Barista Express Impress Bean to Cup Coffee Machine
Samsung HW-Q990F Q-Series 11.1.4 Soundbar with Wireless Subwoofer & Rear Speakers
Neff S155HVX00G N 50 14 Place Settings 60cm Fully-Integrated Dishwasher
Indesit RI 161 C 60cm Built-In 4 Zone Ceramic Hob - Black
Hotpoint C HD 94M WBS UK 9kg Heat Pump Tumble Dryer - White
Hotpoint PSLMO 65F LS K 60cm Built-In Cooker Hood
Hotpoint HTSD18F013H1 209l Built-In No Frost Freezer
Duux Threesixity DXCH08UK Portable Smart Heater - White
Duux Threesixity DXCH09UK Portable Smart Heater - Dark Grey
Hotpoint NDD 10748 DA UK 10kg Wash 7kg Dry 1400rpm Washer Dryer - White
Hotpoint NDD 10748 GDA UK 10kg Wash 7kg Dry 1400rpm Washer Dryer - Graphite
Beko CNG4692DVW 317L Frost Free Fridge Freezer
Reolink Advantage Series D340B 2K WiFi Battery Video Doorbell + Chime + 64GB03M64
Bosch TAT4P440GB DesignLine 4 Slice Toaster - Stainless Steel