
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch SPS4HMI49G Series 4 Dishwasher 10 Place Settings - Silver
TTAP SOR-1200-GRY Sorento 1200mm Glass Top AV Stand - Grey
TCL C6KS 75inch 4K HDR Premium Smart Google TV - 75C6KSUK
Bosch KFI96APEAG Series 6 American Style 574l Total No Frost Fridge Freezer - Brushed Steel
AEG TS6PB521AB 6000 SenseCook Pyrolytic Self Clean Built-in Oven
De Longhi ECAM220.60.B Magnifica Fully Automatic Bean to Cup Coffee Machine
LG 87A6D 50inch 4K HDR Smart webOS TV with AI Concierge - 50QNED87A6D
Indesit BI WDIL 861485 UK Push&Go 8kg Wash 6kg Dry Built-In Washer Dryer
Bosch PCP6A5I90 Series 6 58cm 4 Zone Gas Hob - Stainless Steel
Hotpoint HMD44MBUK Class 4 Built-in 1000w Microwave with Quartz Grill - Black
Hisense DH3S802BB3 8kg Heat Pump Tumble Dryer - Black
Indesit SI8 2Q WD UK 368l Low Frost Tall Fridge - White
Siemens TQ903GB9 EQ900 Bean to Cup Automatic Coffee Machine - Black
Hotpoint C HD 103M WW UK 10kg Heat Pump Tumble Dryer with PetHairCare - White
De Longhi Stilosa EC230.BK Barista Espresso Machine & Cappuccino Maker
Beko BFFD4577 220l Frost Free Built-In Freezer
Hisense RL5K370GSFC KitchenFit 372L Freestanding Fridge - Black Glass
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Gloss Black & Brass
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Gloss Black & Chrome
Fridgemaster MC50165E 175l Capacity Fridge Freezer - White
AEG 8000 Series LWR851605UD 10kg/6kg Washer Dryer
Tower T17186 Vortex 5l Digital Air Fryer with Colour Display - Black
Haier HW90B14959S8U1UK 9kg Washing Machine 1400rpm with WiFi - Graphite
Technics SCC70MK2EBK Premium Hi-Fi System with Bluetooth & Wi-Fi
Hisense RL415N4ACE Freestanding 322L Fridge - Grey
Hotpoint C HD 93M BB UK 9kg Heat Pump Tumble Dryer - Black
AEG LX6WG74634BI 7kg Wash 4kg Dry Condenser Washer Dryer
Smeg KLF03BLUK Retro Jug Kettle with 1.7L Capacity & 3000W Power - Black
Smeg TSF01BLUK 50 s Style 2-Slot Gloss Black Toaster
Bosch PWP611BB5B 600mm 4 Burner Induction Hob with Plug
Hisense RB435N4WWE 336l Total No Frost Fridge Freezer - White
Smeg KLF03CRUK Retro Jug Kettle with 1.7L Capacity & 3000W Power - Cream
Beko KDVF100K 126L Dual Fuel Range Cooker Double Oven 7 Hob Burners
Hisense RUR156D4AWE 104l Built-In Fridge with Ice Box