
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 236 | 7.7% |
| Hotpoint | 165 | 8.6% |
| Hisense | 132 | 18.2% |
| Smeg | 104 | 8.0% |
| NEFF | 102 | 5.1% |
| LG | 96 | 18.5% |
| Indesit | 92 | 6.9% |
| AEG | 86 | 11.7% |
| Samsung | 76 | 22.0% |
| Panasonic | 58 | 7.4% |
| Roberts | 55 | 3.0% |
| Siemens | 54 | 6.8% |
| Miele | 50 | 10.2% |
| TCL | 50 | 18.3% |
| Russell Hobbs | 48 | 11.6% |
| Sony | 47 | 15.3% |
| AVF | 47 | 0.2% |
| Sanus | 41 | 5.5% |
| Vivanco | 39 | 3.2% |
| Creda | 38 | 3.3% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 18 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £533.72 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Reolink Advantage Series 4K+ NVR PoE Bullet Add-on Cam 2pk - NVC-B10M2PK
Reolink Advantage Series 4K+ NVR PoE Dome Add-on Cam 2pk - NVC-D10M2PK
Indesit C YD 92D WW UK 9kg Heat Pump Tumble Dryer with Steam Technology - White
Indesit C YD 92D BB UK 9kg Heat Pump Tumble Dryer with Steam Technology - Black
Bosch KFI96APEAG Series 6 574l American Style Fridge Freezer - Brushed Steel
CDA HN6013FR 60cm 4 Burner Plug & Play Hob - Black
Hoover H-Wash 500 HDDB4106AMBCR WiFi-enabled 10kg Washer Dryer
De Longhi Stilosa EC230.BK Barista Espresso Machine & Cappuccino Maker
Whirlpool BI WMWG 91485 UK 9kg 1400rpm Built-In Washing Machine
Liebherr CUele 2831 SmartFrost Fridge Freezer - Silver
Bosch PCP6A5I90 Series 6 58cm 4 Zone Gas Hob - Stainless Steel
Haier HD80-A2939 I-Pro Series 3 8kg Heat Pump Tumble Dryer - White
Fridgemaster MC50165E 175l Capacity Fridge Freezer - White
Hotpoint HMD44MBUK Class 4 Built-in 1000w Microwave with Quartz Grill - Black
Hisense FT5K310GSFC KitchenFit Tall Freezer No Frost - Black Glass
Hisense RL5K370GSFC KitchenFit 372L Freestanding Fridge - Black Glass
AEG FFB64627ZW Class 6 Dishwasher 13 Place Settings - White
Whirlpool SW8 2Q XR UK 368l Low Frost Tall Fridge - Stainless Steel
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Gloss Black & Chrome
Indesit BDE 96436 SV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - Silver
Smeg KLF03BLUK Retro Jug Kettle with 1.7L Capacity & 3000W Power - Black
Smeg TSF01BLUK 50 s Style 2-Slot Gloss Black Toaster
Roberts RAMBLERCLADE Revival Rambler Classic FM/DAB+ Bluetooth Digital Radio - Duck Egg
Fisher & Paykel RF540ADUX6 569L U/S French Door Fridge Freezer with Ice & Water - Stainless Steel
Fisher & Paykel RF610ADJX7 569L American Style Fridge Freezer - Stainless Steel
Hisense HS673C60XUK Freestanding Dishwasher - Stainless Steel
Fisher & Paykel RF610ADX6 569L American Style Fridge Freezer - Stainless Steel
Samsung NV7B5740TAS/U4 Series 5 Dual Cook Flex Smart Oven with Air Fry - Stainless Steel
Hisense RB390N4WCE 304l Total No Frost Fridge Freezer
Bosch SMS4EKW06G Series 4 Dishwasher 13 Place Settings - White
Hotpoint SH8 A2Q GRD UK Low Frost Tall Larder Fridge - Graphite
Miele G 5410 SC Active Plus 14 Place Setting Dishwasher - Clean Steel
Sage the Dose Control Pro Coffee Grinder
Denon PMA-900HNE Integrated Network Amplifier HEOS Built-In - Black
Marantz Cinema 70S AV 220W Surround Receiver 7.2 Channel - Black
LG GML960PYFE 637L American Style Fridge Freezer with No Frost
Rangemaster ESDLO110DFPSLTCM Estel Deluxe 110 Dual Fuel - Slate with Chrome Trim
Reolink Advantage Series 4K+ NVR PoE 8ch Bullet Kit - NVS8-5KB4-A
Reolink Advantage Series 4K+ NVR PoE 8ch Dome Kit - NVS8-5KD4-A