
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Fridgemaster MC55251DEB 256L Total No Frost Fridge Freezer with Water Dispenser - Black
Hisense 65U6NQTUK 65inch Smart 4K Ultra HD HDR MiniLED TV with Freely
JURA ENA4 Bean To Cup Coffee Machine - Black
Hotpoint SI6 874 SH IX Class 6 Multiflow 73l Built-In Electric Single Oven - Stainless Steel
TCL P7K-UK 75inch 4K Smart QLED Google TV - 75P7KUK
Denon PMA-900HNE Integrated Network Amplifier HEOS Built-In - Silver
Smeg CX103GMBL Electric Range Cooker with 5 Gas Burners - Black
Hisense RB327N4BBE 256l Total No Frost Fridge Freezer - Black
TP-Link Tapo P110 Mini Smart Wi-Fi Socket with Energy Monitoring - 4 Pack
Hisense PL2TUK 4K Smart Laser Cinema Ultra Short Throw Projector
Sanus VLT7-B2 Tilting TV Wall Mount For 42inch-90inch TVs - Black
Hisense RF749N4SWSE 579l Total No Frost American Fridge Freezer
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Slate & Brass
Reolink Advantage Series 4K+ NVR PoE Bullet Add-on Cam 2pk - NVC-B10M2PK
Bosch KFD96APEA 574l Total No Frost US Style Fridge Freezer
Reolink Advantage Series 4K+ NVR PoE Dome Add-on Cam 2pk - NVC-D10M2PK
Bowers & Wilkins PX7 S3 Noise Cancelling Headphones - White
Hotpoint HOIM4S8CM0XUK Class 4 ActiveMultiflow 73l Single Oven with Air Fry - Stainless Steel
Indesit C YD 92D WW UK 9kg Heat Pump Tumble Dryer with Steam Technology - White
Hotpoint HB 103G CARE UK Fabric Care 10kg 1400rpm Washing Machine - Grey
Beko BBTF26300X Built Under Double Oven
Bosch KFI96APEAG Series 6 574l American Style Fridge Freezer - Brushed Steel
Indesit C YD 92D BB UK 9kg Heat Pump Tumble Dryer with Steam Technology - Black
Hoover H-Wash 500 HDDB4106AMBCR WiFi-enabled 10kg Washer Dryer
CDA HN6013FR 60cm 4 Burner Plug & Play Hob - Black
AEG TXC508B2B 5000 Series 8kg Condenser Tumble Dryer - White
Hisense HS622E90BUK 13 Place Setting Freestanding Dishwasher - Black
Whirlpool BI WMWG 91485 UK 9kg 1400rpm Built-In Washing Machine
Sony K55XR80U 55inch 4K OLED Smart TV 120Hz Refresh Rate
Hotpoint HDG5GCB 50cm 4 Burner Gas Cooker - Black
Liebherr CUele 2831 SmartFrost Fridge Freezer - Silver
Haier HD80-A2939 I-Pro Series 3 8kg Heat Pump Tumble Dryer - White
Fridgemaster MC50165E 175l Capacity Fridge Freezer - White
Bosch PCP6A5I90 Serie 6 58cm 4 Zone Gas Hob - Stainless Steel
Hotpoint HSFO 3T223 W X UK N 10 Place Settings Slimline Dishwasher - Inox
Hotpoint HMD44MBUK Class 4 Built-in 1000w Microwave with Quartz Grill - Black
Hisense FT5K310GSFC KitchenFit Tall Freezer No Frost - Black Glass
Hisense RL5K370GSFC KitchenFit 372L Freestanding Fridge - Black Glass
Whirlpool SW8 2Q XR UK 368l Low Frost Tall Fridge - Stainless Steel