
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
AEG FFB64627ZW Class 6 Dishwasher 13 Place Settings - White
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Gloss Black & Brass
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Gloss Black & Chrome
Indesit BDE 96436 SV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - Silver
Marantz CD6007 Classic Design CD Player with High Res USB Playback
Denon DHT-S517-BLK Large Sound Bar with Dolby Atmos & Wireless Subwoofer - Black
Fisher & Paykel RF540ANUB6 569L U/S Fridge Freezer with Ice & Water - Black Stainless Steel
Smeg SI2641DUK 4-Zone Induction Hob with Touch Controls - Black
Hisense DH5S102BW 10kg Heat Pump Tumble Dryer - White
Hotpoint HTC20 T322 UK 280l Total No Frost Integrated Fridge Freezer
Hisense DH5S102BB 10kg Heat Pump Tumble Dryer - Black
Leisure CK100G232K 1000mm Gas Double Range Cooker - Black
Hotpoint HDG5GCX 50cm 4 Burner Gas Cooker - Stainless Steel
Edifier WH500-B Foldable Lightweight Wireless On-Ear Headphones
Reolink Advantage Series 4K+ NVR PoE 8ch Bullet Kit - NVS8-5KB4-A
Reolink Advantage Series 4K+ NVR PoE 8ch Dome Kit - NVS8-5KD4-A
Rangemaster ESDLO110DFPSLTCM Estel Deluxe 110 Dual Fuel - Slate with Chrome Trim
Hotpoint HO 255H X UK Class 2 Multiflow Single Electric Fan Oven - Stainless Steel
Bosch TAT2M123GB MyMoment 2 Slice Compact Toaster - Black
Bosch TAT2M121GB MyMoment 2 Slice Compact Toaster - White
Hoover H-Hob 300 Gas HHW6LK3X 60cm 4 Gas Burner Hob - Stainless Steel
Hotpoint HTE6VDCW 60cm Electric Twin Cooker with Multiflow - White
Liebherr CUE2331 210L Fridge Freezer with SmartFrost - White
Whirlpool W2I HD524 UK Fully-Integrated 14 Place Settings Dishwasher - Silver
Sage the Oracle Jet Automatic Bean to Cup Coffee Machine - Stainless Steel
Rangemaster EDDL90DFGBLK/CM1 Edge Deluxe 90 Dual Fuel Range Cooker - Black with Chrome Trim
Haier HW100B14959U1UK 10kg Washing Machine 1400rpm with WiFi - White
Haier HWD90-B14959S8NUK Series 5 Washer Dryer 9+6kg Capacity - Grey
Roberts RAMBLERCLADE Revival Rambler Classic FM/DAB+ Bluetooth Digital Radio - Duck Egg
Roberts RAMBLERCLANB Revival Rambler Classic FM/DAB+ Bluetooth Digital Radio - Navy Blue