
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Hotpoint HPK 26363 W4UK Dual No Frost 60/40 Fridge Freezer with Even Flow - White
Samsung WW11DG5B25AEEU 11kg Washing Machine 1400rpm Spin Speed - White
Hotpoint NDD 86448 GDA UK ActiveCare 8kg Wash 6kg Dry Washer Dryer - Graphite
Whirlpool PMW75D2/IXL 75cm 5 Burner Gas Hob - Inox
Neff D65XAM2S0B 600mm Chimney Cooker Hood
Beko ASP342NDVPX American Style 571l NeoFrost Fridge Freezer - Stainless Steel
Neff D94BHM1S5B N50 90cm Wall Mounted Cooker Hood - Black
AEG DCE731110M Built-In Electric Double Oven
Belling MRAFHOUSE60DFCRM Farmhouse 60DF Mini Range Cooker - Cream
Samsung RF59C701ES9/EU Bespoke AI Series 7 649l American Style Total No Frost Smart Fridge Freezer - Refined Inox
AEG DUB331110M Built-Under Double Electric Oven
Neff D83IDK1S0B N30 80cm 3 Speed Wall Mounted Flat Cooker Hood - Black
Belling MRAFHOUSE60DFBLK Farmhouse 60DF Mini Range Cooker - Black
Bosch PXV831HC1E Series 6 80cm Smart 5 Burner Hob - Black
Fisher & Paykel OB60SD9PLX1 Series 7 Built-in 72L Oven with ActiveVent - Black
Whirlpool W7OM44BPS1P W Collection Built-In Electric Single Oven
Bosch PVS811B16E Series 4 80cm 4 Burner Hob with Integrated Ventilation - Black
Hotpoint HSZ 12 A2D.UK 2 Low Frost Built-In Fridge with Ice Box
Samsung RS57DG400EM9EU Bespoke AI Series 6 American Style 583l Total No Frost Smart Fridge Freezer - Gentle Silver
Whirlpool SMP 778 C/NE/IXL FlexiFull 77cm 8 Zone Induction Hob - Black
Neff T36FBE1L0 N30 60cm 4 Burner Hob - Black
Neff GI7815CE0G N90 212l Full NoFrost Built-In Freezer
Whirlpool W7OM44S1P 73l Built-In Electric Pyrolytic Single Oven - Stainless Steel
Whirlpool WS Q2160 NE 6TH SENSE 60cm 4 Zone Induction Hob - Black
Neff T69FUV4L0 N90 90cm 5 Burner Smart Hob - Black
Hisense WF3S1243BB3 12kg 1400rpm Washing Machine - Black
Neff V58NBS1L0 N50 80cm 4 Burner Hob with Integrated Ventilation - Black
Neff T58FHW1L0 N70 80cm Smart 5 Burner Hob - Black
Samsung RB34C632ESAEU 341L SpaceMax Fridge Freezer - Silver
Neff T68FHV4L0 N70 80cm Smart 5 Burner Hob - Black
Neff V58NHQ4LO N70 80cm 4 Burner Hob with Integrated Ventilation - Black
Indesit BDE 96436 WV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - White
Bosch Series 8 SMD8YCX03G Fully Integrated Dishwasher 14 Place Settings - White
Neff V6540X3GB Built-In 1400rpm 7/4kg Washer Dryer
LG GBG7190CEV 349l Total No Frost InstaView Fridge Freezer - Essence Black Steel
Bosch PIX631HC1E Series 6 60cm Induction Hob - Black
Fisher & Paykel OS60NDLX1 Series 7 60cm Built-in Combi Steam Oven
Samsung RS90F64EEFEU Series 9 American Style 621l Total Frost Free Smart Fridge Freezer - Black
Rangemaster EDDLB110DFGBLKCM Edge Deluxe 110 Dual Fuel Range Cooker - Black with Chrome Trim
Bosch BIC510NS0B Built-In Warming Drawer 15kg Capacity
Fisher & Paykel DW60UT4HI2 Series 9 Integrated 16 Place Smart Dishwasher - Black