
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Rangemaster ESDLB110DFPPCRAB Estel Deluxe 110 Dual Fuel Range Cooker - Pale Cream with Antique Brass Trim
Hisense WF5I1245BWR KitchenFit Series 12kg 1400rpm Washing Machine - White
Hisense RS9P628GPFE Hi9 American Style 614l Total No Frost Smart Fridge Freezer - Black
Hisense WF5I9043BWFS 9kg 1400rpm Washing Machine - White
Bosch Series 4 HQA534BS3B Built-in Oven with Steam Function - Stainless Steel
AEG NSC6N18ZES 6000 TwinTech 227l No Frost Integrated Fridge Freezer
Hotpoint HPKF 5351 XP4UK 351l Dual No Frost Fridge Freezer - Inox
Bosch KUL22VFD0G Series 4 93l Built-In Fridge with Ice Box
Bosch WNG25401GB Series 6 1400rpm Spin Speed 10.5kg Wash 6kg Dry Washer Dryer
LG DB243TX QuadWash 14 Place Settings Smart Fully Integrated Dishwasher
Bosch WNG254R1GB Series 6 1400rpm Spin Speed 10.5kg Wash 6kg Dry Washer Dryer
Siemens KA93GAIDP iQ500 American Style 560l Total noFrost Fridge Freezer - Stainless Steel
Indesit BDE 107436 WV UK Push&Go 10kg Wash 7kg Dry 1400rpm Washer Dryer - White
Bosch SMI2HTB02G Series 2 Semi-Integrated 13 Place Setting Smart Dishwasher
Rangemaster ESDL100DFPSLTCM1 Estel Deluxe 100 Dual Fuel Range Cooker - Slate with Chrome Trim
Bosch SMV4EAX23G Series 4 13 Place Settings Fully-Integrated Smart Dishwasher
Bosch SMS6TCI02G 60cm 14 Place Settings with 8 Programmes - Silver
Smeg WNP96SLAAUK1 9kg 1600rpm Washing Machine - White
Hotpoint BI WDHG 75148 UK N 7kg Wash 5kg Dry Built-In Washer Dryersrs
Liebherr FNDI 1624 93l NoFrost Undercounter Freezer - White
Bosch KGE49AICAG Series 6 413l Low Frost Fridge Freezer
Bosch WGG244ZCGB Series 6 1400rpm 9kg Washing Machine - Cast Iron Grey
Hotpoint TB 3977B BF 77cm 4 Zone Induction Hob - Black
Whirlpool BI WMWG 81485 UK 8kg 1400rpm Built-In Washing Machine
LG FWY385WWLN1 8kg Wash 5kg Dry 1200rpm Spin Speed Washer Dryer
LG GSXE91BSAD InstaView American Style 628l No Frost Smart Fridge Freezer - Brushed Steel
Hotpoint HOI98PT2SBUK Class 8 Built-in Single Oven - Black
Hotpoint NDB 8635 GK UK 8kg Wash 6kg Dry Washer Dryer - Graphite
Neff D85IFN1S0B 800mm Chimney Cooker Hood
Whirlpool W7I HT40 TS UK Built-In 15 Place Settings Dishwasher - Black
Liebherr SIFNe 5128 Plus 213l NoFrost Built-In Freezer
Haier HW90B14939UK 9kg Washing Machine - White
Rangemaster ESDL100EIPGBL/CM1 Estel Deluxe 100 Induction Range Cooker - Gloss Black
Neff KI7851SE0G N 30 249l Full NoFrost Integrated Fridge Freezer
Haier HW100B14959S8U1U 10kg Washing Machine 1400rpm with WiFi - Graphite
Whirlpool W7F HS51 X UK MaxiSpace 15 Place Settings Dishwasher - Inox
Siemens KG39NXIBF iQ300 363l Total noFrost Fridge Freezer - Inox
Siemens WK14D543GB 7+4kg Washer Dryer 1400rpm Delay LED - White
CDA HC6212FR 60cm 4 Zone Ceramic Hob