
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch MBA533BB3B Series 4 Built-In Double Oven with 3d Hot Air - Black
Bosch GSN33VWEPG Series 4 225l NoFrost Upright Freezer
Beko ASP352VPX American Style 571l NeoFrost Fridge Freezer - Brushed Steel
Bosch MBA533BS3B Series 4 Built-In Double Oven with 3d Hot Air - Stainless Steel
Hotpoint HCS9A9PHTSBA Class 8 Compact Electric 3 in 1 Oven with Microwave and Steam - Black
Liebherr ICNe 5103 Pure 253l NoFrost Integrated Fridge Freezer
AEG FSS96828P 9000 ComfortLift 60cm Fully-Integrated Smart Dishwasher
Hotpoint HCW6O7HTSXUK Class 6 Compact Oven with Microwave & Cook 3 - Stainless Steel
Bosch KSV36VWEPG Series 4 346l Freestanding Fridge
Neff D95BMP5N0B N 70 900mm Wall-Mounted Cooker Hood
AEG TK6NK501B 6000 CombiQuick 44l Built-in Smart Microwave Oven - Black
Bosch WKD28352GB Series 4Integrated 7kg Wash 4kg Dry 1400rpm Washer Dryer
Whirlpool W2I HD524 UK Fully-Integrated 14 Place Settings Dishwasher - Silver
Neff KI7861SE0G N 30 260l Full NoFrost Integrated Fridge Freezer
Bosch Series 4 WNA144V9GB 1400rpm LED Washer Dryer - White
Rangemaster ESDL90EIPMSB/CM1 Estel Deluxe 90cm Induction Range Cooker - Misty Blue & Chrome
Rangemaster EDDLO110DFGBLKCM Edge Deluxe 110 Dual Fuel Range Cooker - Black with Chrome Trim
Bosch DWB94BC50B Built-In Chimney Hood 3 Power Levels
LG GSBC40PYPE NatureFRESH American Style 664l Total No Frost Fridge Freezer - Prime Silver
Bosch KGE49AWCAG Series 6 419l Low Frost Fridge Freezer - White
Bosch DFS097A51B Telescopic Cooker Hood 3 Speed Settings + 1 Boost - Silver
Smeg FQ60NDE American Style 572l Total No Frost Fridge Freezer - Black
Whirlpool BI WMWG 91485 UK 9kg 1400rpm Built-In Washing Machine
Hotpoint HOIM4S8PM0XUK Class 4 Built-In Electric Single Oven with Air Fry - S/Steel
Beko CFG4582DW 268l Frost Free Fridge Freezer - White
Siemens KS36VVIEPG iQ300 346L Tall Larder EasyClean Fridge - Inox
Whirlpool BI WDWG 961485 UK 9kg Wash 6kg Dry Built-In Washer Dryer - White
Hotpoint DIH 82G B Built-In Electric Multifunction Double Oven - Black
Bosch SMS26AI08G Series 2 60cm 12 Settings Dishwasher - Brushed Steel
Bosch Series 2 WGE03408GB 8kg 1400rpm Washing Machine
Neff T26PIP4S0 N70 60cm 4 Burner Gas Hob - Black
Liebherr FDI1624 107L Undercounter Freezer with SmartFrost - White
Bosch DWB96DM50B Built-In Cooker Hood 3 Speed Settings
Smeg DOSF6300X Built-In Double Oven - Stainless Steel
Bosch Series 8 WNC25410GB 10.5kg Wash 6kg Dry Washer Dryer
Neff KI1311SE0 N 30 165l Built-In Larder Fridge
Haier HWD90B14959NUUK Series 5 Washer Dryer 9+6kg Capacity - White
Neff T27CIS8N0 N70 75cm 5 Burner Gas Hob - Stainless Steel
Neff T27PIQ4S0 N70 75cm 5 Burner Gas Hob - Black
Hoover H-Wash 500 HDDB4106AMBCR WiFi-enabled 10kg Washer Dryer
Smeg SI2741DUK 75cm Induction Hob - Black