
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Miele FNS 4382 D EL 278L Freezer with NoFrost Technology - Silver
Neff HLAWD23G0B 20L Built-in Microwave 7 Programmes - Black
Neff T29CIR8N0 N70 90cm 5 Burner Gas Hob - Stainless Steel
Smeg DF344BX 13 Place Setting Dishwasher - Silver
Whirlpool GOWL 758/NB W Collection 75cm 5 Burners Hob - Black
Hoover HO6M5G3HTB 78L Built-In Single Multifunction Oven - Black
AEG GA5CB501AB 5000 SurroundCook Built-in Oven with SteamBake - Black
Bosch WNC254ARGB Series 8 Washer Dryer 10.5kg 1400rpm - Graphite
Whirlpool GOWL 958/NB W Collection 90cm 5 Burners Hob - Black
Hoover HBDOS695TAMCRE80 H-WASH & Dry 300 Pro 9+5kg Washer Dryer - Grey
AEG GA5PB501AB 5000 SurroundCook Built-in Oven with SteamBake & Pyrolytic - Black
Smeg UKFS18EV2HB 390L Universal Larder Refrigerator - Black
Neff KI5872FE0G0 N 50 270l Low Frost Integrated Fridge Freezer
Rangemaster Elise S90EICR 90cm Induction 171L Range Cooker - Cream
Miele WTD160 8kg Wash 5kg Dry Washer Dryer with PerfectCare Technology
AEG L6FBK841B 6000 ProSense 8kg Washing Machine - White
Bosch SMS26AW08G Series 2 60cm 12 Place Setting Dishwasher - White
Neff T27CIQ8N0 N70 75cm 5 Burner Gas Hob - Stainless Steel
Smeg WNP84SECUK 8kg Load Washing Machine - White
Sony K65XR80U 65inch 4K OLED Smart TV 120Hz Refresh Rate
Neff KI1411SE0 N 30 204l Built-In Larder Fridge
Neff GI7812EE0G N50 212l Full NoFrost Built-In Freezer
AEG GK6NK401B 6000 CombiQuick Microwave & Built-In Oven
Neff B2CCJ7AK0B N 30 71l Built-In Single Oven - Black
Hotpoint ACP 778 C/BA 77cm Touch Control Total-Flex Induction Hob
Neff GI1113FE0 N50 72l Low Frost Built-In Freezer
AEG TO64IC0XFB 4 Zone 60cm Induction Hob
Bosch DWQ66DM50B Wall-mounted 60cm Series 4 Cooker Hood
Neff N1AHA01N0B N 50 Built-In Warming Drawer - Stainless Steel
LG F4Y513WWLN1 13kg 1400rpm Washing Machine - White
Hisense RF815N4SESE American Style 634l Total No Frost Smart Fridge Freezer - Stainless Steel
AEG FSE74507Z 10 Place Setting 45cm Slimline Integrated Dishwasher
Hotpoint HOI68PT1SBUK Class 6 Electric Single Fan Oven with Air Fry - Black
Bosch Series 6 MBA578BS7B Built-in Double Oven - Stainless Steel
Bosch Serie 6 PPM9A6I40 hob Black Built-in 90 cm Gas 5 zone
Rangemaster EDDL100EIGBLKCM1 Edge Deluxe 100 Induction Range Cooker - Black Glass with Chrome Trim
Liebherr CFE2500 Pure 497L Chest Freezer with FrostProtect - White
Neff B1ACE4AG3B N 50 60cm 71l Built-In Oven - Graphite Grey
Bosch GSN36VWEPG Series 4 242l NoFrost Upright Freezer
Neff N1AHA02N0B N 50 Built-In Warming Drawer - Stainless Steel
Neff B3ACE4AG3B N 50 Hide&Slide 60cm 71l Built-In
Bosch KIV87NSE0G Series 2 280l Low Frost Integrated Fridge Freezer