
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Neff B3ACE4AN3B N 50 60cm 71l Built-In Oven - Stainless Steel
Bosch Series 4 WNA134U8GB 8kg Wash 5kg Dry Washer Dryer
Bosch PVS611B16E Series 4 60cm Ventilation 4 Burner Hob - Black
Neff B6ACH7AG7B N 50 60cm 71l Built-In Smart Oven - Graphite
Rangemaster ESDL100EIPMSBCM1 Estel Deluxe 100 Induction Range Cooker - Misty Blue with Chrome Trim
Siemens WG46H2A9GB iQ500 9kg Drum 1600rpm Smart Washing Machine - White
Samsung RB38C7B6BB1 Bespoke SpaceMax Total No Frost Smart Fridge Freezer - Black
Whirlpool WF S3660 CPNE CleanProtect 60cm Built-In Induction Hob - Black
Siemens WG46H2AXGB iQ500 9kg Drum 1600rpm Smart Washing Machine - Silver Inox
Bosch WGH254A0GB Series 6 10kg 1400rpm Smart Washing Machine with i-Dos
Bosch KFN96APEAG 605l LED Total No Frost Fridge Freezer - Inox
Siemens KF96NAXEAG iQ300 American Style 605l Total noFrost Smart Fridge Freezer - Black
Samsung Series 5 AI Energy WW90CGC04DAEEU 9KG 1400rpm Smart Washing Machine - White
AEG BPX53506EM 3000 Pyrolytic Self Clean Built-in Single Oven
Siemens WG56B2A3GB 10kg 1600rpm Washing Machine - Silver
MEACO Arete One ARETE-25L 25L Dehumidifier & Air Purifier
AEG LF8E8436BI Built-In 8kg Washing Machine - White
Rangemaster Professional + PROPL60EIBL/C Induction Hob Cooker
Rangemaster Classic CLA60ECCR/C Ceramic Hob Cooker - Cream
AEG FFB73727PW 600m 15 Place Setting Dishwasher - White
Siemens WR47B2C9GB IQ700 9kg Heat Pump Smart Tumble Dryer - White
Neff I98WMM1S7B N 90 90cm Clear Glass Downdraft Hood
Siemens WR47B2CSGB IQ700 9kg Heat Pump Smart Tumble Dryer - Graphite
AEG BPS355061M 71L Built-In Oven Multifunction & Steam Mode
Neff I88WMM1S7B N 90 80cm Clear Glass Downdraft Hood
Bosch Series 4 NBS533BB0B Built-Under Double Oven 81L Capacity
Smeg DI4522 Built-In 9 Place 45cm Dishwasher - Black
Siemens HB776G1B1B iQ700 71l Capacity Smart Built-In Oven - Black
Whirlpool SW8 2Q XR UK 368l Low Frost Tall Fridge - Stainless Steel
Haier HW100B14959U1UK 10kg Washing Machine 1400rpm with WiFi - White
Indesit IDG6GW 60cm Gas Double Cooker - White
LG GBBSJ10EPY Total No Frost Fridge Freezer with DoorCooling - Silver
Siemens HM776G1B1B iQ700 67l Capacity Smart Built-In Microwave Oven
Haier HW90B14959U1UK 9kg Washing Machine 1400rpm with WiFi - White
Whirlpool WF S1577 CPNE CleanProtect 77cm 4 Zone Induction Hob - Black
Neff C1AMG84N1B N 50 60mm 900W Built-In Microwave Oven - Stainless Steel
Siemens WQ46H2D9GB iQ500 9kg Heat Pump Tumble Dryer - White
Liebherr RBSDC 525I Prime BioFresh 387l Tall Fridge - Stainless Steel
Neff T29RHS4S0 Flame Select 90cm 5 Burner Gas Hob - Black
Siemens WQ46H2DXGB iQ500 9kg Heat Pump Tumble Dryer - Graphite
Hisense WDH14BG 20L Warming Drawer - Black