
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Siemens iQ300 GS36NVIEPG 242l Upright noFrost Freezer - Stainless Steel
Hisense WFQP7012EVM 7kg Load 1200rpm Steam Washing Machine
Neff D65IFN1S0B 600mm Chimney Cooker Hood
AEG 6000 FSS64907Z Fully Integrated Dishwasher
Indesit BDE 96436 KV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - Black
AEG TR718L4B 7000 SensiDry 8kg Heat Pump Tumble Dryer - White
Indesit BDE 96436 SV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - Silver
Bosch WGH254ARGB 10kg Washing Machine 1400rpm with i-Dos - Graphite
Neff KI7851FE0G N 30 249l Full NoFrost Integrated Fridge Freezer
Bosch WQH246D9GB Series 6 9kg Heat Pump Tumble Dryer - White
Smeg DF344BW 13 Place Dishwasher - White
Neff KI2822FE0G N 50 246l Built-In Fridge with Ice Box
Hotpoint HDE5VDCB 50cm Electric Double Cooker with 4 Zone Ceramic Hob - Black
Siemens KG39NXXBF 363L Fridge Freezer Total noFrost - Black Steel
Siemens EX851HVC1E iQ700 80cm Smart 5 Burner Hob - Black
Siemens SN25EW13CE 14 Place Setting Dishwasher - White
Siemens KF96RSBEA iQ700 American Style 572l Total noFrost Smart Fridge Freezer - Black
Siemens SN95EX12CG iQ500 60cm 14 Place Setting Fully-Integrated Dishwasher
Miele WWD020 8kg 1400rpm Freestanding Washing Machine
Siemens SN25EC13CE 14 Place Settings Freestanding Dishwasher - Black
Hisense RL3B303SAWE 300l Built-In Larder Fridge
Bosch KIN86VSE0G Series 4 260l No Frost Integrated Fridge Freezer
Hotpoint HSFO 3T223 W X UK N 10 Place Settings Slimline Dishwasher - Inox
Hotpoint UIF 9.3F LB X 90cm Chimney Island Hood - Stainless Steel
Hisense RB5K330GSFC KitchenFit Eclipse 330l Total No Frost Fridge Freezer - Black
AEG DCS531160M 6000 SurroundCook Catalytic Built-In Double Oven
Hisense FV298N4ACE Upright Total No Frost 240l Freezer
Rangemaster Professional Plus 60 PROPL60ECBLC Electric Cooker with Ceramic Hob
Smeg TSF03WHUK Retro 50s Style 4 Slice Toaster - White
Rangemaster Professional Plus 60 PROPL60EISSC Electric Cooker
Bosch DWK85DK60B Built-in 80cm Cooker Hood - Black
Liebherr CBNBDA572I 360l NoFrost Fridge Freezer - Black Steel
Siemens BI710C1B1B iQ700 60cm Warming Drawer - Black
Liebherr CTE2131 196l SmartFrost Fridge with IceBox
AEG TR849P4B 8000 AbsoluteCare 9kg Heat Pump Tumble Dryer - White
Hotpoint TT 1090 BA 90cm 5 Zone Induction Hob - Black
Siemens ED651HSB1E iQ500 60cm Induction Hob - Black
Indesit ITG6GW 60cm Gas Twin Cavity Cooker with 4 Gas Buner Hob - White
Hotpoint FTGHG 751 D/H(BK) 75cm 5 Burner Gas Hob - Black
Siemens KG49NXIDF 440L Freestanding Fridge Freezer NoFrost - Black Steel