
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 231 | 8.4% |
| Hotpoint | 155 | 8.5% |
| Hisense | 142 | 18.6% |
| LG | 104 | 19.4% |
| Smeg | 101 | 7.9% |
| Indesit | 96 | 7.0% |
| NEFF | 92 | 5.1% |
| AEG | 83 | 10.8% |
| Samsung | 75 | 19.7% |
| Panasonic | 58 | 7.6% |
| Roberts | 56 | 3.3% |
| Siemens | 54 | 6.7% |
| TCL | 50 | 16.0% |
| Miele | 49 | 9.8% |
| Russell Hobbs | 48 | 12.5% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 28 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £539.27 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Neff T27CIQ8N0 N70 75cm 5 Burner Gas Hob - Stainless Steel
AEG FSE74507Z 10 Place Setting 45cm Slimline Integrated Dishwasher
Smeg DI4522 Built-In 9 Place 45cm Dishwasher - Black
Hotpoint HDD6GDC2W Dual Fuel Double Oven Cooker - White
Neff D65IFN1S0B 600mm Chimney Cooker Hood
Rangemaster EDDL100EIGBLKCM1 Edge Deluxe 100 Induction Range Cooker - Black Glass with Chrome Trim
Liebherr CFE2500 Pure 497L Chest Freezer with FrostProtect - White
Bosch SMV4HVX00G Series 4 60cm WiFi Fully Integrated Dishwasher - Stainless Steel
Rangemaster EDDL90EIGBLK/CM1 90 cm Electric Induction Range Cooker - Black & Chrome
Bosch KIN86VSE0G Series 4 260l No Frost Integrated Fridge Freezer
Neff KI7851FE0G N 30 249l Full NoFrost Integrated Fridge Freezer
Whirlpool WF S1577 CPNE CleanProtect 77cm 4 Zone Induction Hob - Black
Rangemaster ESDL100EIPMSBCM1 Estel Deluxe 100 Induction Range Cooker - Misty Blue with Chrome Trim
Bosch Serie 6 PPM9A6I40 hob Black Built-in 90 cm Gas 5 zone
Rangemaster ESDLO110DFPMSBCM Estel Deluxe 110 Dual Fuel - Misty Blue with Chrome Trim
Bosch WGB256A2GB Series 8 10kg 1400rpm Smart Washing Machine with i-Dos
AEG NSC7G181DS 7000 GreenZone 256l No Frost Integrated Fridge Freezer
Siemens EX851HVC1E iQ700 80cm Smart 5 Burner Hob - Black
Hisense HV693A60UVADUK 16 Place Setting Built-in Dishwasher
Siemens KF96RSBEA iQ700 572l Total noFrost American Style Fridge Freezer - Black
Neff B1ACE4AG3B N 50 60cm 71l Built-In Oven - Graphite Grey
Smeg DF344BW 13 Place Dishwasher - White
AEG BPX53506EM 3000 Pyrolytic Self Clean Built-in Single Oven
Neff B3ACE4AG3B N 50 60cm 71l Built-In Oven - Graphite
Samsung RB38C7B6BB1 Bespoke SpaceMax Total No Frost Smart Fridge Freezer - Black
AEG TR849P4B 8000 AbsoluteCare 9kg Heat Pump Tumble Dryer - White
Neff B3ACE4AN3B N 50 60cm 71l Built-In Oven - Stainless Steel
Hisense RL415N4ACE Freestanding 322L Fridge - Grey
Neff U1ACE2AG3B N 50 CircoTherm Built-In Double Oven - Graphite
Liebherr CND5204 Pure 319L NoFrost Easy Fresh Fridge Freezer
Hotpoint H7F HS51 X UK Maxi Space 15 Place Settings Dishwasher - Stainless Steel
Neff U1ACE2AN3B N 50 CircoTherm Built-In Double Oven - Stainless Steel
Liebherr CND5704 359L Pure NoFrost Fridge Freezer
Hotpoint H7F HP43 X UK Maxi Space 15 Place Setting Freestanding Dishwasher - Silver
Siemens WG46H2A9GB iQ500 9kg Drum 1600rpm Smart Washing Machine - White
Haier HW90B14959U1UK 9kg Washing Machine 1400rpm with WiFi - White
Siemens WG46H2AXGB iQ500 9kg Drum 1600rpm Smart Washing Machine - Silver Inox
Bosch DWP94BC50B Built-In Cooker Hood - Brushed Steel
Bosch DWK85DK60B Built-in 80cm Cooker Hood - Black
Siemens WG56B2A2GB 10kg 1600rpm Washing Machine - White
Hotpoint UIF 9.3F LB X 90cm Chimney Island Hood - Stainless Steel
Siemens KG49NXIDF 440L Freestanding Fridge Freezer NoFrost - Black Steel