
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 231 | 8.4% |
| Hotpoint | 155 | 8.5% |
| Hisense | 142 | 18.6% |
| LG | 104 | 19.4% |
| Smeg | 101 | 7.9% |
| Indesit | 96 | 7.0% |
| NEFF | 92 | 5.1% |
| AEG | 83 | 10.8% |
| Samsung | 75 | 19.7% |
| Panasonic | 58 | 7.6% |
| Roberts | 56 | 3.3% |
| Siemens | 54 | 6.7% |
| TCL | 50 | 16.0% |
| Miele | 49 | 9.8% |
| Russell Hobbs | 48 | 12.5% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 28 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £539.27 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Indesit INGF 6421 XP4UK Total No Frost 4 Door American Fridge Freezer - Brushed Steel
Neff B1DCC0AK3B N 30 71l 60cm Built-In Oven - Black
Siemens WQ46H2D9GB iQ500 9kg Heat Pump Tumble Dryer - White
Hisense WF5S1045BW 10.5kg Load 1400rpm Spin Washing Machine with Auto Dosing
Siemens WG56B2A3GB 10kg 1600rpm Washing Machine - White
Siemens WR47B2C9GB IQ700 9kg Heat Pump Smart Tumble Dryer - White
Siemens WQ46H2DXGB iQ500 9kg Heat Pump Tumble Dryer - Graphite
Hotpoint TT 1090 BA 90cm 5 Zone Induction Hob - Black
Siemens WR47B2CSGB IQ700 9kg Heat Pump Smart Tumble Dryer - Graphite
Hisense RB435N4BWE 336l No Frost Fridge Freezer - White
Hotpoint FTGHG 751 D/H(BK) 75cm 5 Burner Gas Hob - Black
Neff KI2822FE0G N 50 246l Built-In Fridge with Ice Box
Beko B5D59645UW 9kg Wash 6kg Dry Load Smart Washer Dryer - White
Neff S195HCX02G N50 Integrated Dishwasher 14 Place Settings - Stainless Steel
AEG FSB53647Z 5000 60cm Fully Integrated 13 Place Settings AirDry Dishwasher
Hisense RS818N4TIE 632L Total No Frost American Style Fridge Freezer
Hisense RIB312F4AWE 246l Frost Free Integrated Fridge Freezer
Neff T69FHV4L0 N70 90cm 5 Zone Induction Hob - Black
Bosch WRB247C9GB Series 8 9kg Smart Heat Pump Tumble Dryer - White
Bosch KGN36NWEAG 305l Total No Frost Fridge Freezer - White
Hisense WD3M841BWI 8/6kg 1400rpm Integrated Washer Dryer - White
Bosch Series 8 BFL7221B1B Built-In Microwave Oven 900w Power 21L Capacity - Black
Neff C1AMG84N1B N 50 60mm 900W Built-In Microwave Oven - Stainless Steel
Smeg UKFF18EN2HB No Frost Tall Freezer - Black
Beko WTIK84122F Integrated 8kg 1400prm Washing Machine - White
Fridgemaster MS91558DES 541l Side By Side American Style Fridge Freezer - Silver
Smeg UKFS18EV2HX Tall Fridge - Stainless Steel
Siemens iQ300 GS36NVIEPG 242l Upright noFrost Freezer - Stainless Steel
Hotpoint HDE5VDCB 50cm Electric Double Cooker with 4 Zone Ceramic Hob - Black
Bosch PIE631BB5E Series 4 60cm 4 Burner Induction Hob
Siemens WN54C2ATGB IQ700 Washer Dryer 10.5kg/6kg 1400rpm - Silver
VAX ECB1SPV1 Platinum Power Max Carpet Cleaner - Black & Grey
Bosch WQH246D9GB Series 6 9kg Heat Pump Tumble Dryer - White
Neff KU9202HF0G 30cm Integrated Wine Cooler - Black
Bosch GUN21VFE0G Series 4 85l No Frost Built-In Freezer
Liebherr ICSe 5103 Pure 264l SmartFrost Integrated Fridge Freezer
Hisense WF5S1245BW 12kg Load 1400rpm Spin Washing Machine with Auto Dosing
Bosch KIN86NFE0G Series 2 260l No Frost Integrated Fridge Freezer
TCL PF650K 65inch 4K HDR PRO Smart Fire TV with Freely - 65PF650K
Siemens KG39NXXBF 363L Fridge Freezer Total noFrost - Black Steel
Bosch KFN96VPEAG Series 4 French Door Total No Frost Fridge Freezer