
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Liebherr IRBci 5150 Prime BioFresh 296l Built-In Larder Fridge
AEG NSC5S18ZES 5000 ColdSense 271l LowFrost Integrated Fridge Freezer
Bosch Series 6 DRC97AQ50B Island Cooker Hood - Stainless Steel
Creda C90GFCWG 90cm 5 Zone Gas Hob - Black
Bosch Series 2 SPV2HKX42G 10 Place Setting Fully Integrated Slimline Dishwasher
Neff B64FS31G0B N90 Built-In Oven with Steam Function - Graphite Grey
Creda C90RCC 90cm Electric Range Cooker with 5 Ceramic Hobs - Black
Neff S875HKX21G 10 Place Setting Fully Integrated Slimline Dishwasher
Whirlpool WL S7960 NE 60cm 4 Zone Induction Hob - Black
Creda C90RCC 90cm Electric Range Cooker with 5 Ceramic Hobs - Silver
Neff KI5862SE0G N 50 267l Low Frost Integrated Fridge Freezer
Miele K 7737 D 309l Built-In Larder Fridge
Whirlpool W2I HD526 UK Fully-Integrated 14 Place Settings Dishwasher - White
Creda C90RCCT 90cm Electric Range Cooker with 5 Zones - Cream
Whirlpool W8I HF58 TU UK Built-In 14 Place Settings Dishwasher - Black
Beko FDC6731W 60cm Electric Cooker With Ceramic Hob - White
Creda CROTAHOB 100cm Gas Hob with Adjustable Angle Installation - Black
Beko B5W59411AW AquaTech RecycledTub 9kg 1400rpm Washing Machine - White
Neff N 50 N1AHA01G0B Built-In Warming Drawer
Neff N70 B54CR71N0B Built-In Single Oven - Slide & Hide & Pyrolytic & CircoTherm
Beko B5W59411AG AquaTech RecycledTub 9kg 1400rpm Washing Machine
Samsung RS70F65QEFEU Bespoke AI Series 6 American Style 659l Total No Frost Smart Fridge Freezer - Black Doi
Neff N70 B54CR71G0B 71L Built-In Single Oven - with Slide & Hide & CircoTherm
Indesit IBNF 55182 W UK No Frost Fridge Freezer - White
Whirlpool WF S3977 NE 77cm 4 Zone Induction Hob - Black
Neff C24FT53G0B Built-In Oven with Steam function
Whirlpool WVH 92 K F KIT/1 83cm 4 Zone Vented Glass-Ceramic Induction Hob - Black
Siemens iQ700 LC91KLT60B 90cm Built-in Cooker Hood - Black
Neff N70 C24GR3XG1B Built-In 1000w Microwave With Grill
AEG HGB95522YM 6000 Slim Line 90cm 5 Burner Gas Hob - Stainless Steel
LG F4Y510GBLN1 10kg 1400rpm Washing Machine - Slate Grey
Siemens LJ97BAM60B 90cm Built-in Cooker Hood - Black
Rangemaster EDDLB110EIGBLKCM Edge Deluxe 110 Induction Hob Range Cooker - Black Glass with Chrome Trim
Neff C24MR21N0B N70 45L Compact Oven with Microwave - Stainless Steel
Siemens KF96NVPEAG iQ300 American Style 605l Total noFrost Smart Fridge Freezer - Stainless Steel
Neff C24MR21G0B N70 45L Compact Oven with Microwave - Grey
TCL RP282BXE0UK 282L Total No Frost Fridge Freezer - Stainless steel
Whirlpool WHVS 90F LT C K W Collection 90cm Wall Mounted Cooker Hood - Black
Rangemaster ESDL90DFPGBLCM1 Estel Deluxe 90 Dual Fuel Gloss Black - with Chrome Trim
Bosch KGN39AWCTG Series 6 Total No Frost Fridge Freezer with Flex Interior - White
Whirlpool WSIC 3M27 C UK N Built-In Slimline 10 Place Settings Dishwasher - Silver
Rangemaster ESDL90DFPPCRCM1 Estel Deluxe 90 Dual Fuel - Pale Cream with Chrome Trim