
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 230 | 8.6% |
| Hotpoint | 152 | 8.8% |
| Hisense | 140 | 18.7% |
| LG | 102 | 19.5% |
| Smeg | 99 | 7.6% |
| Indesit | 95 | 6.9% |
| NEFF | 90 | 4.9% |
| AEG | 83 | 10.9% |
| Samsung | 74 | 19.5% |
| Panasonic | 57 | 7.1% |
| Roberts | 54 | 3.1% |
| Siemens | 54 | 6.7% |
| TCL | 50 | 16.2% |
| Miele | 49 | 9.8% |
| Russell Hobbs | 48 | 11.6% |
| Sony | 48 | 16.3% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 40 | 6.8% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 26 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £538.43 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Neff T68FUV4L0 80cm 4 Burner Inudction Hob
Siemens HB732G1B1B iQ700 Built-in Electric Oven with ecoClean - Black
Neff N 50 N1AHA01G0B Built-In Warming Drawer
Miele KS 4383 DD EL 399l Fridge with DailyFresh & DynaCool - Stainless Look
Siemens WG46G2Z1GB iQ500 9kg Washing Machine 1600rpm - White + Black
Bosch Series 4 KGN392WDFG Total No Frost Fridge Freezer
Miele KS 4383 DD WH 399l Fridge with DailyFresh & DynaCool - White
Fisher & Paykel RF540ANUX6 569L U/S Fridge Freezer with Ice & Water - Stainless Steel
Indesit ITG6GW 60cm Gas Twin Cavity Cooker with 4 Gas Buner Hob - White
Smeg UKFF18EN2HX No Frost Tall Freezer - Silver
Smeg SF6400TB 70L Built-In Electric Single Oven
AEG CKB6541ACM 5000 SurroundCook Dual Fuel Cooker - Stainless Steel
Beko B5T48231RW 8kg Heat Pump Tumble Dryer - White
Siemens KF96NVPEAG 605l Total noFrost American Fridge Freezer - Stainless Steel
Bosch KIN86VFE0G Series 4 260l No Frost Integrated Fridge Freezer
Smeg FQ60BDE 572l American Fridge Freezer Total No Frost - White
Siemens SN27TI02CE 14 Place Setting Smart Dishwasher - Anti-Fingerprint Brushed Steel
Liebherr IRBci 5150 Prime BioFresh 296l Built-In Larder Fridge
Creda C100RCDFT 1000mm Dual Fuel Range Cooker with Wok Burner - Black
Hotpoint BI WDHG 861485 UK 8kg Wash 6kg Dry Built-In Washer Dryer
Bosch CMA583MB0B Series 4 Built-In 900W 44L Microwave
Bosch Series 8 PXX875D67E Induction Hob 4-Plates - Black
Bosch Series 2 SPV2HKX42G 10 Place Setting Fully Integrated Slimline Dishwasher
Bosch HQA534BW3B 71L Built-in Single Oven - White
Creda C60CDOA 60cm Double Oven Ceramic Cooker - Anthracite
Leisure CC90F531K 175L Dual-Fuel Range Cooker with 5 Gas Burner Hobs
Neff S875HKX21G 10 Place Setting Fully Integrated Slimline Dishwasher
Creda C60CDOBL 60cm Double Oven Ceramic Cooker - Black
Neff C24FT53G0B Built-In Oven with Slide&Hide & CircoTherm
Neff GU7212FE0G N50 85l Full NoFrost Built-In Freezer
Miele K 7737 D 309l Built-In Larder Fridge
Indesit IP 252R XUK 40l 900W Built-In Microwave Grill - Stainless Steel
Creda C60CDOS 60cm Double Oven Ceramic Cooker - Silver
AEG IKE64450FB 60cm 4-Zone Induction Hob Multibridge Surface
Neff N70 C24GR3XG1B Built-In 1000w Microwave With Grill
Creda C60CDOW 60cm Double Oven Ceramic Cooker - White
Beko KDVF100K 126L Dual Fuel Range Cooker Double Oven 7 Hob Burners
Neff C24MR21N0B N70 45L Compact Oven with Microwave - Stainless Steel
Neff S187ZCX03G 14 Place Setting Fully Integrated Dishwasher
Bosch PKH811BB1D 80cm Built-in Electric Hob
Creda C60CDOX 60cm Double Oven Ceramic Cooker - Stainless Steel