
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 230 | 8.6% |
| Hotpoint | 152 | 8.8% |
| Hisense | 140 | 18.7% |
| LG | 102 | 19.5% |
| Smeg | 99 | 7.6% |
| Indesit | 95 | 6.9% |
| NEFF | 90 | 4.9% |
| AEG | 83 | 10.9% |
| Samsung | 74 | 19.5% |
| Panasonic | 57 | 7.1% |
| Roberts | 54 | 3.1% |
| Siemens | 54 | 6.7% |
| TCL | 50 | 16.2% |
| Miele | 49 | 9.8% |
| Russell Hobbs | 48 | 11.6% |
| Sony | 48 | 16.3% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 40 | 6.8% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 26 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £538.43 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Neff C24MR21G0B N70 45L Compact Oven with Microwave - Grey
Bosch Series 6 WKD28543GB 7kg+4kg Built-In Washer Dryer 1400rpm - White
Indesit IBNF 55182 W UK No Frost Fridge Freezer - White
Siemens iQ300 LC67KFN60B 60cm Built-in Cooker Hood
Creda C60CMRA 600mm Double Oven with 4 Ceramic Hobs - Anthracite
Bosch Series 8 HRG7764B1B Electric Built-In Oven - Black
Bosch KGN392LBFG Series 4 Total No Frost 363l Fridge Freezer - Stainles Steel
Fisher & Paykel RF540ADUB7 569L U/S French Door Fridge Freezer with Ice & Water - Black Stainless Steel
Siemens iQ300 LC87KFN60B 80cm Built-in Cooker Hood
Creda C60CMRBL 600mm Double Oven with Ceramic Hobs - Black
AEG DKB5960HM 90cm Stainless Steel Hood With Touch Controls
Bosch Series 8 CMG7241B1B Single Oven with Microwave Function
AEG HGB95522YM 6000 Slim Line 90cm 5 Burner Gas Hob - Stainless Steel
Siemens LJ67BAM60B 60cm Built-in Cooker Hood - Black
Creda C60CMRCRM 600mm Double Oven with Ceramic Hobs - Cream
AEG IPE84531FB 80cm 4-Zone Induction Hob With Hob2Hood Technology
Bosch Series 8 HBG7741B1B 71L Built-in oven with Airfry function - Black
Whirlpool W8I HP42 L UK MaxiSpace Built-In 14 Place Settings Dishwasher - Black
Siemens CM776G1B1B iQ700 Built-In Compact Oven with Microwave - Black
Bosch Series 6 WGG254F1GB 10kg Washing Machine 1400rpm with i-Dos - White
Creda C60DFDOA 600mm Dual Fuel Double Cooker with Wok Burner - Anthracite
Bosch Series 6 DRC97AQ50B Island Cooker Hood - Stainless Steel
Creda C60DFDOBL 600mm Dual Fuel Double Cooker with Wok Burner - Black
AEG IPE64551FB 60cm 4-Zone Induction Hob
Bosch BID7101B1B Series 8 Built-in Warming Drawer - Black
AEG CCB6741ACB 6000 SteamBake Cooker with Ceramic Hob - Black
Creda C60DFDOX 600mm Dual Fuel Double Cooker with Wok Burner - Stainless Steel
Bosch BIC7101B1B Series 8 Built-in Warming Drawer - Black
Miele KFN 4795 AD BST NoFrost Fridge Freezer - Black Steel
Creda C60DFMRA 600mm Dual Fuel Cooker with Wok Burner - Anthracite
Bosch HBG7784B1 Series 8 Built-In Oven
Hisense RS694N4IBE 562L American Style Fridge Freezer
Creda C60DFMRBL 600mm Dual Fuel Cooker with Wok Burner - Black
AEG FSB42607Z 3000 AirDry Fully-Integrated Built-In Dishwasher
Bosch Series 8 CMG7761B1B Single Oven with Microwave Function
Neff B64FS31G0B N90 Built-In Oven with Steam Function - Graphite Grey
Belling MRAFHOUSE60EBLK Ceramic Electric Double Oven Cooker - Black
Creda C60DFMCRM 600mm Dual Fuel Cooker with Wok Burner - Cream
Leisure CS110F722 Cuisinemaster 110cm Dual Fuel Range Cooker
Hisense RB390N4WBE 304l Total No Frost Freestanding Fridge Freezer - Black
Whirlpool W2I HD526 UK Fully-Integrated 14 Place Settings Dishwasher - White
Bosch Series 8 HBG7764B1B 71L Built-in oven with Airfry function - Black