
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 231 | 8.0% |
| Hotpoint | 153 | 8.3% |
| Hisense | 137 | 18.8% |
| LG | 102 | 19.4% |
| Smeg | 99 | 7.6% |
| Indesit | 93 | 6.9% |
| NEFF | 89 | 4.9% |
| AEG | 84 | 10.1% |
| Samsung | 74 | 19.8% |
| Panasonic | 57 | 6.9% |
| Siemens | 54 | 6.7% |
| Roberts | 54 | 3.1% |
| Miele | 49 | 9.6% |
| TCL | 49 | 16.1% |
| Russell Hobbs | 49 | 11.2% |
| Sony | 48 | 16.1% |
| AVF | 47 | 0.2% |
| Sanus | 40 | 6.8% |
| Vivanco | 39 | 3.2% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 25 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £537.73 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Siemens LJ97BAM60B 90cm Built-in Cooker Hood - Black
AEG NSC5S18ZES 5000 ColdSense 271l LowFrost Integrated Fridge Freezer
Creda C90RCCT 90cm Electric Range Cooker with 5 Zones - Cream
Neff HLAWG25S3B N 30 800W 20l Built-In Microwave Oven - Black
Creda CROTAHOB 100cm Gas Hob with Adjustable Angle Installation - Black
AEG T6DBG720N 6000 ProSense 7kg Condenser Tumble Dryer - White
CDA ECP62SS Glass Curved Chimney Hood
LG FDV709W DUAL Inverter 9kg Tumble Dryer - White
Beko GN446224VPS 572L NeoFrost U/S Fridge Freezer - Stainless Steel
Liebherr CNSFD 5704 Combined Fridge Freezer with EasyFresh & NoFrost - Silver
Neff KI6873FE0G N 70 272l Low Frost Integrated Fridge Freezer
Neff KI5872SE0G N 50 270l Integrated Low Frost Fridge Freezer
Beko FDC6731W 60cm Electric Cooker With Ceramic Hob - White
AEG BPK355061B 6000 SteamBake Pyrolytic Self Clean Oven - Black
Neff VNA341U8GB 8kg Wash 5kg Dry 1400rpm Washer Dryer - White
Samsung RS70F65QEFEU 659l Total No Frost American Style Fridge Freezer - Black
Smeg KBT600XE 3 Speed Universal Chimney Hood - Stainless Steel
Neff I95CAQ6N0B N 50 90cm Ceiling Cooker Hood - Stainless Steel
Neff D94QFM1N0B N 50 90cm Wall-Mounted Cooker Hood - Stainless Steel
Leisure Classic CLB60ECK 600mm Freestanding Electric Cooker - Black
Hisense HV673C61UK Integrated Dishwasher with Auto Dry- White
Hisense WF5S1245BB 12kg 1400rpm Freestanding Washing Machine - Black
Rangemaster EDDLB110EIGBLKCM Edge Deluxe 110 Induction Hob Range Cooker - Black Glass with Chrome Trim
Smeg DI262D Universal Fully Integrated 13 Place Setting Dishwasher
ASKO T108HW.UK 8kg Heat Pump Tumble Dryer - White
Neff NL4GR31G1B N70 21L Built-In Microwave Oven
Miele G 7130 SC AutoDos 14 Place Setting Dishwasher - White
Rangemaster ESDL90DFPGBLCM1 Estel Deluxe 90 Dual Fuel Gloss Black - with Chrome Trim
AEG FFB73727PM 600m 15 Place Setting Dishwasher - Stainless
Miele G 7130 SCCLST AutoDos 14 Place Setting Dishwasher - Stainless Steel
Bosch SMH4HTX02G Series 4 13 Place Setting Built-in Dishwasher
Rangemaster ESDL90DFPPCRCM1 Estel Deluxe 90 Dual Fuel - Pale Cream with Chrome Trim
JURA ENA8 Bean To Cup Coffee Machine - Black
Rangemaster ESDLO110DFPGBLCM Estel Deluxe 110 Dual Fuel - Gloss Black with Chrome Trim
Samsung RM90F67CECEU 654l Bespoke AI Series 9 American Style Fridge Freezer - Black
Beko CFG4501W 286l Frost Free Fridge Freezer
Neff KU1212FE0G N 50 134l Built-In Larder Fridge
Stoves 90Ei TCH Electric Range Cooker - Black
Bosch Series 6 BIC510NB0 Built-In Warming Drawer 14 Plate Capacity - Black
Neff W543BX2GB 8kg 1400rpm Built-In Washing Machine