
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 231 | 8.0% |
| Hotpoint | 153 | 8.3% |
| Hisense | 137 | 18.8% |
| LG | 102 | 19.4% |
| Smeg | 99 | 7.6% |
| Indesit | 93 | 6.9% |
| NEFF | 89 | 4.9% |
| AEG | 84 | 10.1% |
| Samsung | 74 | 19.8% |
| Panasonic | 57 | 6.9% |
| Siemens | 54 | 6.7% |
| Roberts | 54 | 3.1% |
| Miele | 49 | 9.6% |
| TCL | 49 | 16.1% |
| Russell Hobbs | 49 | 11.2% |
| Sony | 48 | 16.1% |
| AVF | 47 | 0.2% |
| Sanus | 40 | 6.8% |
| Vivanco | 39 | 3.2% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 25 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £536.72 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch BIC510NS0B Built-In Warming Drawer 15kg Capacity
AEG CCX6740ACB 112L Freestanding Double Oven with 4 Ceramic Hobs - Black
Neff S197YCX05G 14 Place Setting Fully Integrated Smart Dishwasher with Zeolith
Neff D94BHM1N0B N50 90cm Wall Mounted Cooker Hood - Stainless Steel
Hotpoint C HD 93M WW UK 9kg Heat Pump Tumble Dryer - White
Whirlpool WS Q2160 NE 6TH SENSE 60cm 4 Zone Induction Hob - Black
AEG CGX1130ACM Gas Cooker Double Oven with 4 Hobs - Stainless Steel
Neff T66FHX4L0 N70 60cm 4 Zone Induction Hob - Black
Neff D65XAM2S0B 600mm Chimney Cooker Hood
Samsung DW60BG750FSL Series 11 60cm Dishwasher with WaterJetClean - Silver
Neff D94BHM1S5B N50 90cm Wall Mounted Cooker Hood - Black
Miele G 5611 SC Active 14 Place Settings Dishwasher - Brilliant White
Fisher & Paykel CI904CTB1 90cm Series 5 4 Zone Induction Hob - Black
Miele G 7040 SC 14 Place Settings AutoDos Smart Dishwasher - Brilliant White
Neff D83IDK1S0B N30 80cm 3 Speed Wall Mounted Flat Cooker Hood - Black
Neff GI7815CE0G N90 212l Full NoFrost Built-In Freezer
Hotpoint H7 89 GPOWER UK 8kg 1400rpm Washing Machine - White
Bosch PXV831HC1E Series 6 80cm Smart 5 Burner Hob - Black
Hotpoint H8 99AD GPOWER UK 9kg 1400rpm Washing Machine - White
Bosch PVS811B16E Series 4 80cm 4 Burner Hob with Integrated Ventilation - Black
Fisher & Paykel HP90IHCB4 Series 7 Integrated Insert Wall Hood 3 Speeds - Stainless Steel
Neff T36FBE1L0 N30 60cm 4 Burner Hob - Black
Fisher & Paykel HP60IHCB4 Series 7 Integrated Insert Wall Hood 3 Speeds - Stainless Steel
Neff T69FUV4L0 N90 90cm 5 Burner Smart Hob - Black
Smeg DI362DQ Fully-Integrated 14 Place Setting 60cm Built-In Dishwasher
Neff V58NBS1L0 N50 80cm 4 Burner Hob with Integrated Ventilation - Black
Bosch Series 8 SMD8YCX03G Fully Integrated Dishwasher 14 Place Settings - White
AEG CCB6741ACM 6000 SteamBake Cooker with Ceramic Hob - Stainless Steel
Bosch KGN34NLEAG Series 2 Total No Frost Fridge Freezer
Neff V6540X3GB Built-In 1400rpm 7/4kg Washer Dryer
Hotpoint BI WDHG 75148 UK N 7kg Wash 5kg Dry Built-In Washer Dryersrs
Bosch SMS2HVI67G Series 2 Dishwasher 14 Place Settings - Silver
Hotpoint H7 99 GPOWER UK 9kg 1400rpm Washing Machine - White
Bosch KGE49AICAG Series 6 413l Low Frost Fridge Freezer
Sony XR50X90S BRAVIA 50inch XR Full Array HDR 4K LED Smart Google TV
Bosch SMS4EMW06G Series 4 60cm 14 Place Setting Dishwasher - White
Hotpoint H8 99ADS GPOWER UK 9kg 1400rpm Washing Machine - Silver
Bosch SMS6ZCI10G Series 6 Smart Dishwasher 14 Place Settings - Silver
Bosch SMS4EMI06G Series 4 60cm 14 Place Setting Dishwasher - Silver Inox
Hotpoint HB 103 CARE UK Fabric Care 10kg 1400rpm Washing Machine - White
Hotpoint WMTF 722U UK N AntiStain 7kg 1200rpm Top Loading Washing Machine - White
Bosch SMS6ZCW10G Series 6 Dishwasher 14 Place Settings - White