
LEGO is one of the most globally recognised brands in recent history. Originating in Denmark in 1932, the name is derived from the Danish phrase leg godt, meaning play well. The company started with wooden toys but transitioned to producing plastic interlocking bricks in 1958. These LEGO bricks, with their strong structural integrity, laid the foundation for LEGO's success. In the 1960s the modern Lego brick was introduced, which allowed for more variety and creative constructions. LEGO is constantly expanding its themes from the likes of space and castles, to partnerships with TV shows, movies and Comics. In particular, collaborations with brands such as Star Wars helped bring the brand back to full popularity. The 2000s saw LEGO regaining popularity with adults, with more complex and time consuming project sets being produced.
| Top 20 Lego Outlet brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| LEGO | 6831 | 1.2% |
| Unbranded | 87 | 19.7% |
| Brick Solutions UK | 14 | 0.0% |
| BRICK IN IT | 12 | 5.7% |
| lego BLAS TECH INDUSTRIES | 7 | 0.0% |
| lego BRICKBUMS | 6 | 0.0% |
| Branded | 6 | 1.2% |
| capes4minifigs | 6 | 0.0% |
| MOC LEGO | 3 | 1.0% |
| sky fixtures | 2 | 0.0% |
| JJ Custom Creations | 2 | 7.5% |
| Simply My Love | 1 | 0.0% |
| Metal Technic Parts | 1 | 0.0% |
| Strictly Briks | 1 | 0.0% |
| For LEGO | 1 | 0.0% |
| Lego Bricks / Generic Chain | 1 | 0.0% |
| TECHNIC | 1 | 9.0% |
| 3Dudes & Dad | 1 | 0.0% |
| inperspextive | 1 | 6.0% |
Last year the best sale for Lego Outlet was the October sale with 1668 items reduced and an average discount of 1.7%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 05/10/2025 | October | 1668 | 1.7% |
| 03/10/2025 | October | 1671 | 1.7% |
| 04/10/2025 | October | 1661 | 1.7% |
| 02/10/2025 | October | 1634 | 1.7% |
| 06/10/2025 | October | 1612 | 1.7% |
| 07/10/2025 | October | 1730 | 1.5% |
| 09/11/2025 | November | 1784 | 1.5% |
| 14/11/2025 | November | 1582 | 1.6% |
| 08/11/2025 | November | 1763 | 1.5% |
| 07/11/2025 | November | 1671 | 1.4% |
| 11/01/2026 | January | 1608 | 1.3% |
| 10/01/2026 | January | 1583 | 1.3% |
| 12/01/2026 | January | 1551 | 1.3% |
| 09/01/2026 | January | 1573 | 1.3% |
| 12/11/2025 | November | 1460 | 1.1% |
| 11/11/2025 | November | 1464 | 1.1% |
| 13/11/2025 | November | 1379 | 1.1% |
| 07/01/2026 | January | 967 | 1.5% |
| 08/01/2026 | January | 1271 | 1.0% |
| 27/07/2025 | July | 1180 | 1.0% |
We are predicting the next Lego Outlet sale to be the Summer sale in July. 172 days to go!
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