
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Sony BRAVIA 8A 65inch 4K Ultra HD OLED Smart Google TV - K-65XR8AU
Samsung QN80F 65inch 4k Ultra HD Neo QLED Neo Quantum HDR Smart TV QE65QN80F
Braun MQ 55755 M MultiQuick 5 Pro Hand Blender
TCL Q6C 85inch 4K Ultra HD QD-Mini LED Google TV 85Q6CUK
Smeg EGF03WHUK 50 s Style Espresso Coffee Machine with Grinder - White
LG GSBC40PYPE 664l Total No Frost American Style Fridge Freezer - Silver
LG GSLC41PYPE 641L American Style Fridge Freezer - Silver
LG F4X9009TBC VX90 Series AI Direct Drive 1400rpm 9kg Smart Washing Machine
LG GBBSJ10DPY Total No Frost Fridge Freezer with DoorCooling - Silver
KitchenAid 5KES6551BBK Semi Automatic Espresso Quiet Mark Dual Cup - Black
KitchenAid 5KES6551BPL Semi Automatic Espresso Quiet Mark Dual Cup - White
AEG TR718L4B 7000 SensiDry 8kg Heat Pump Tumble Dryer - White
Sony BRAVIA 5 55inch 4K XR Mini LED Smart Google TV - K55XR55B
Bosch Unlimited 7 BCS711GB ProHome Cordless Vacuum Cleaner
Haier HTW5618DWMG 600mm Total No Frost Fridge Freezer - Stainless Steel
Bosch BCS71HYGGB Unlimited 7 Aqua Cordless Vacuum Cleaner & Mop - White
Samsung Q7F 75inch 4K Ultra HD QLED HDR Smart TV - QE75Q7FA
Hisense 43A7NQTUK 43inch 4K QLED Smart TV 60Hz Refresh Rate with Freely
KitchenAid 5KSM175PSBAC 300W 4.8L Artisan Stand Mixer - Cream
Smeg EGF03BLUK 50 s Style Espresso Coffee Machine with Grinder - Black
Smeg EGF03CRUK 50 s Style Espresso Coffee Machine with Grinder - Cream
Smeg EGF03PGUK 50 s Style Espresso Coffee Machine with Grinder - Pastel Green
Smeg EGF03RDUK 50 s Style Espresso Coffee Machine with Grinder - Red
TCL 55T8C-UK 55inch 4K QLED HDR PRO Smart TV - 55T8CUK
Hisense E5QTUK 32inch Full 1080 HD QLED Freely Smart TV - 32E5QTUK
LG 84A6C 43inch 4K Ultra HD QNED HDR Smart TV - 43QNED84A6C
Braun MQ7045 MultiQuick 7 Hand Blender
TCL Q6C 65inch 4K Ultra HD QD-Mini LED Google TV 65Q6CUK
Hisense 32A5NQTUK 32inch QLED Full 1080 HD Smart TV 60Hz Refresh Rate
LG GSXE90BSDD 628L Door-In-Door American Style Fridge Freezer - Steel
VAX CLSV-PAKS Pace Cordless Vacuum Cleaner - Graphite/Blue
Samsung DV90T6240LE Series 7 9kg Heat Pump Smart Tumble Dryer - White
Sony BRAVIA 8 II 55inch 4K QD-OLED Google TV with Acoustic Surface Audio+ - K55XR8M25BP
Sony HTSD40 Bluetooth Soundbar With Wireless Subwoofer
Hotpoint H6 W845WB UK GentlePower 8kg 1400prm Washing Machine - White
De Longhi DEX212SF Tasciugo AriaDry Multi Dehumidifier 12L
Samsung QN80F 100inch 4k Ultra HD Neo QLED Neo Quantum HDR Smart TV QE100QN80F
Hisense A6QTUK 50inch 4K Ultra HD LED Freely Smart TV - 50A6QTUK