
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
LG 84A6C 50inch 4K Ultra HD QNED HDR Smart TV - 50QNED84A6C
Samsung U8020F 75inch 4K Ultra HD LED Crystal Processor 4K Smart TV - UE75U8020F
Samsung U8020F 55inch 4K Ultra HD LED Crystal Processor 4K Smart TV - UE55U8020F
AEG CCX1530ACB SurroundCook Electric Cooker with Ceramic Hob - Black
Fisher & Paykel DW60UT4HI2 Series 9 Integrated 16 Place Smart Dishwasher - Black
LG C54LA 65inch 4K HDR Smart webOS TV with AI Concierge - OLED65C54LA
LG F4X1009NWK 9kg 1400rpm Washing Machine - White
LG W4X7016TWB 11kg/6kg Washer Dryer with AI Direct Drive - White
Samsung Q7F 85inch 4K Ultra HD QLED HDR Smart TV - QE85Q7FA
AEG GA5PB501AB 5000 SurroundCook Built-in Oven with SteamBake & Pyrolytic - Black
Sony BRAVIA 5 65inch 4K XR Mini LED Smart Google TV - K65XR55B
Hisense RB645N4BFE 495L Total No Frost - Freestanding Fridge Freezer - Black
Samsung RM70F67RDREU Bespoke AI Series 8 American Style Fridge Freezer - Stainless Steel
AEG FSB53647Z 5000 60cm Fully Integrated 13 Place Settings AirDry Dishwasher
Liebherr CTele 2131 SmartFrost DuoCooling Fridge Freezer - Silver
AEG HK634060XB 60cm Built-In 4 Zone Ceramic Hob
Smeg FQI60KD 522l No Frost American Style Fridge Freezer - Black
JBL CHARGE 6 Portable Waterproof & Drop-Proof Bluetooth Speaker - Red
JBL CHARGE 6 Portable Waterproof & Drop-Proof Bluetooth Speaker - White
Hotpoint NT M11 92SSK UK CreaseCare 9kg Heat Pump Tumble Dryer - Silver
TCL 65T8C-UK 65inch 4K QLED HDR PRO Smart TV - 65T8CUK
TCL RP293BXE1UK 291L Total No Frost Fridge Freezer with Water Dispenser - Black Inox
Miele BOOST CX1 PowerLine Bagless Cylinder Vacuum Cleaner
Samsung The Frame 43inch 4K Ultra HD QLED Quantum HDR Smart TV - QE43LS03FA
Smeg KSC01WHMWW Collezione Aesthetic Digital Kitchen Scale - Matt White
TCL D20F4W0K Large Capacity Dehumidifier 20L
Samsung U8020F 65inch 4K Ultra HD LED Crystal Processor 4K Smart TV - UE65U8020F
TCL D25P6W0K Extra Large Capacity Dehumidifier 25L
JBL Flip 7 Portable Bluetooth Speaker with JBL Pro Sound - Black
Hisense 65A85NTUK 65inch 4K OLED Smart TV 120Hz Refresh Rate
Hisense RF632N4BCE 485l Total No Frost Freestanding Fridge Freezer
Beko ASD2442VPZ 576L American Style NeoFrost Fridge Freezer - Black Steel
LG C54LA 42inch 4K HDR Smart webOS TV with AI Concierge - OLED42C54LA