
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 236 | 7.7% |
| Hotpoint | 166 | 8.5% |
| Hisense | 137 | 18.4% |
| Smeg | 104 | 8.0% |
| NEFF | 102 | 5.1% |
| LG | 97 | 18.6% |
| Indesit | 94 | 7.0% |
| AEG | 86 | 11.7% |
| Samsung | 77 | 22.0% |
| Panasonic | 58 | 7.4% |
| Roberts | 55 | 3.0% |
| Siemens | 54 | 6.8% |
| Miele | 50 | 10.2% |
| TCL | 50 | 18.3% |
| Russell Hobbs | 48 | 11.6% |
| Sony | 48 | 15.6% |
| AVF | 47 | 0.2% |
| Sanus | 41 | 5.5% |
| Vivanco | 39 | 3.2% |
| Beko | 38 | 8.8% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 18 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £533.72 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Russell Hobbs 20462 1.7L Quiet Boil Kettle - Black Stainless Steel
AEG HGB64200SM 60cm Stainless Steel Gas Hob
Sonos ROAM2 WiFi & Bluetooth Ready Speaker With Voice Control - White
Sonos ROAM2 WiFi & Bluetooth Ready Speaker With Voice Control - Black
AEG LFR61844B 6000 PROSENSE 8kg Washing Machine
Hisense RS741N4WCE 578L American Style Fridge Freezer
Hoover NDE H9A3TCE-80/N 9kg Heat Pump Smart Tumble Dryer - White
Hotpoint HTC18D011A1 268l Low Frost Integrated Fridge Freezer
Reolink Advantage Series G430 2K PT Battery 4G LTE Security Camera + Solar + 64GB
Sonos Move 2 Portable Stereo Wireless Bluetooth Speaker - White
Sonos Move 2 Portable Stereo Wireless Bluetooth Speaker - Black
Reolink Advantage Series G450 4K PT Battery 4G LTE Wildlife Camera + Solar + 32GB
Reolink Advantage Series B740X 4K 180 Battery WiFi Security Camera + Solar + 64GB
TCL D12F3W0K Multi Mode Dehumidifier 12L
Hisense RF632N4WIE 485l Total No Frost Fridge Freezer
De Longhi Gran Latissima Nespresso Coffee Machine EN640.B with Milk Frother
AEG TR708L0B 7000 SensiDry 8kg Heat Pump Tumble Dryer - White
LG GSXE90BSDD 628L Door-In-Door American Style Fridge Freezer - Steel
Hisense HS622E90BUK 13 Place Setting Freestanding Dishwasher - Black
Miele FNS 4382 D WH 278L Freezer with NoFrost Technology - White
Henry NRV370-11 XL Plus 15l Capacity Cylinder Vacuum Cleaner - Red
AEG LFR94946WS 9000 AbsoluteCare 9kg Washing Machine
AEG TR819A4B 8000 AbsoluteCare 9kg Heat Pump Tumble Dryer - White
Hoover HWCB60UKN Wine Cooler - Black
Liebherr CBNBDA572I 360l NoFrost Fridge Freezer - Black Steel
Hisense RF749N4SWFE 579l Total No Frost American Fridge Freezer
AEG DGE5661HB 6000 54cm Built-In Smart Hood - Black
Duux DXCH20UK Edge 1000 Smart Convector Heater - Grey
Smeg DCF02SBMUK Retro Design Drip Filter Coffee Machine - Storm Blue
Sonos Sub Mini Wireless Subwoofer with Trueplay Tuning Technology - Black
Sonos Sub Mini Wireless Subwoofer with Trueplay Tuning Technology - White