
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 72 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
LG Series X10 8kg / 5kg Direct Drive Washer Dryer - W4X1085NWK
Haier HDPW5620ANPD Series 5 409l Total No Frost Fridge Freezer - Dark Inox
Haier HSW79F18DIPT SBS 90 Series 7 American Style 601l Total No Frost Smart Fridge Freezer - Slate Black
Haier HD80-A2939R I-Pro Series 3 8kg Heat Pump Tumble Dryer - Graphite
AEG OS6PB50AK 6000 SenseCook Built-in Oven with Pyrolytic Self Clean - Black
Bissell CrossWave Cordless Max 2765E Wet & Dry 3-in-1 Vacuum
Bosch Series 6 WGG254F1GB 10kg Washing Machine 1400rpm with i-Dos - White
Hisense WF5S1245BW 12kg Load 1400rpm Spin Washing Machine with Auto Dosing
TCL RP631SSE1UK American Style 631l Total No Frost Fridge Freezer - Light Grey Inox
AEG CCB6741ACB 6000 SteamBake Cooker with Ceramic Hob - Black
Fridgemaster MC55240DE 252l Fridge Freezer with Water Dispenser
Fisher & Paykel RF605QNUVX1 Series 7 American Style 538l Frost Free Smart Fridge Freezer - Stainless Steel
Creda C60BIMFX 60L Built-in Single Oven - Stainless Steel
Indesit EWDE 761483 W UK 7kg Wash 6kg Dry 1400rpm Washer Dryer - White
Miele WWK360 10kg 1400rpm Miele@Home Washing Machine - White
JURA E8 Fully Automatic Coffee Machine - Black
Miele WWG880WCS 9kg 1400rpm Twin Dos & Steam Washing Machine - White
Samsung U8020F 85inch 4K Ultra HD LED Crystal Processor 4K Smart TV - UE85U8020F
Reolink E Series 2K+ PTZ Auto Track WiFi Outdoor Security Camera + 64GB
Reolink Advantage Series 4K+ NVR PoE Bullet Add-on Cam 2pk - NVC-B10M2PK
Reolink Advantage Series 4K+ NVR PoE Dome Add-on Cam 2pk - NVC-D10M2PK
Miele K4003D Undercounter 141l Fridge with DailyFresh & DynaCool
AEG CCB6741ACM 6000 SteamBake Cooker with Ceramic Hob - Stainless Steel
LG 87A6B 75inch 4K HDR Smart webOS TV with AI Concierge - 75QNED87A6B
TCL Q6C 55inch 4K Ultra HD QD-Mini LED Google TV 55Q6CUK
Indesit KINH 1271 B4UK 262l No Frost Integrated Fridge Freezer
Bosch WAN28259GB Series 4 1400rpm 9kg Washing Machine - White
Samsung QEQN93F 85inch 4K Ultra HD Neo QLED HDR Smart TV - QE85QN93F
Liebherr CUE2331 210L Fridge Freezer with SmartFrost - White
Indesit DIO 3T131 FE UK Push&Go Fully Integrated 14 Place Settings Dishwasher
Beko ASD2442VPZ American Style 576l NeoFrost Fridge Freezer - Black Steel
Russell Hobbs RHMM701B-N Colours Plus 17l 700W Manual Microwave - Black
Hisense WF3S9043BW3 9kg 1400rpm Washing Machine - White
Neff S153HKX03G 13 Place Setting Fully Integrated Dishwasher
Bosch KAD93ABEP Series 6 American Style 562l Total No Frost Fridge Freezer - Black
Liebherr CUele 2831 SmartFrost Fridge Freezer - Silver
Beko BM3T3833W 8kg Heat Pump Tumble Dryer - White
Bosch SMV4HVX00G Series 4 60cm WiFi Fully Integrated Dishwasher - Stainless Steel