
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 238 | 8.2% |
| Hotpoint | 163 | 8.3% |
| Hisense | 132 | 17.3% |
| NEFF | 105 | 5.3% |
| Smeg | 104 | 8.4% |
| LG | 99 | 18.3% |
| Indesit | 92 | 6.7% |
| AEG | 86 | 12.2% |
| Samsung | 75 | 20.7% |
| Roberts | 56 | 3.0% |
| Siemens | 54 | 6.7% |
| Panasonic | 51 | 9.8% |
| TCL | 50 | 18.8% |
| Russell Hobbs | 49 | 12.9% |
| AVF | 48 | 0.2% |
| Miele | 48 | 10.7% |
| Sony | 47 | 11.1% |
| Sanus | 43 | 5.2% |
| Vivanco | 38 | 2.7% |
| Beko | 38 | 7.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 13 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £531.33 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Samsung QEQN93F 65inch 4K Ultra HD Neo QLED HDR Smart TV - QE65QN93F
Samsung QEQN93F 75inch 4K Ultra HD Neo QLED HDR Smart TV - QE75QN93F
Braun JB7551BK PowerBlender 7 1400W Jug Blender - Black
Smeg CX93GMBL 90cm Concert Dual Fuel Range Cooker - Black
De Longhi DEX212SF Tasciugo AriaDry Multi Dehumidifier 12L
KitchenAid 5KES8557BPL Fully Automatic Espresso KF7 Quiet Mark Dual Cup - Porcelain
LG GSXE90BSDD 628L Door-In-Door American Style Fridge Freezer - Steel
Sage the Soft Top Luxe 1.7L Kettle - Rosewater Meringue
AEG CCX1530ACB SurroundCook Electric Cooker with Ceramic Hob - Black
TP-Link Tapo P100 Mini Smart Wi-Fi Socket 4-pack
Duux DXCH20UK Edge 1000 Smart Convector Heater - Grey
Smeg DCF02SBMUK Retro Design Drip Filter Coffee Machine - Storm Blue
KitchenAid 5KES8557BSX Fully Automatic Espresso KF7 Quiet Mark Dual Cup - Stainless Steel
Neff N90 C24FS31G0B Built-in compact oven with steam function
Panasonic NNCT54JWBPQ 1000W Combination Microwave
Panasonic NNCT57JMBPQ 27L 3-in-1 Combination Microwave Oven
Miele K4003D Undercounter 141l Fridge with DailyFresh & DynaCool
AEG CCB6741ACM 6000 SteamBake Cooker with Ceramic Hob - Stainless Steel
Liebherr CTe 2531 Fridge Freezer with SmartFrost & DuoCooling - White
AEG LFSR74144UD 7000 ProSteam UniversalDose 10kg Washing Machine - White
Roberts STREAM67L Internet Radio/DAB/DAB+/FM Smart Radio
AEG CCX6540ACW 116L Double Oven with 4 Ceramic Hobs - White
Leisure CLA60CEK Classic Electric Cooker with Ceramic Hob
Hotpoint HOI6A8PT1SXUK Class 6 60cm Built-In Single Pyrolytic ActiveMultiflow Oven - Stainless Steel
TP-Link P304M Smart Wi-Fi Power Strip - White
Smeg DF344BX 13 Place Setting Dishwasher - Silver
JURA Z10 15360 Smart Bean to Cup Coffee Machine - White Aluminium
Hotpoint HDE6VDCASX 60cm Electric Double Cooker - Stainless Steel
Samsung BRB80F26ADS0EU Series 7 264l Total No Frost Integrated Smart Fridge Freezer
CDA EVA60BL 600mm Chimney Cooker Hood
Miele G 7130 SC AutoDos 14 Place Setting Dishwasher - White
Samsung RS70F65QEFEU 659l Total No Frost American Style Fridge Freezer - Black