
AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers
| Top 20 AO brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Rangemaster | 530 | 0.3% |
| Smeg | 479 | 1.2% |
| Apple | 364 | 0.4% |
| Hisense | 294 | 0.5% |
| Samsung | 293 | 1.3% |
| AEG | 235 | 1.0% |
| Beko | 230 | 0.4% |
| Bosch | 230 | 0.9% |
| Playstation | 178 | 2.0% |
| Hotpoint | 158 | 0.4% |
| Russell Hobbs | 143 | 3.0% |
| Hoover | 132 | 1.3% |
| NEFF | 130 | 1.0% |
| Bertazzoni | 120 | 0.0% |
| Xbox | 119 | 1.7% |
| Nintendo | 119 | 1.7% |
| LG | 107 | 0.9% |
| Haier | 102 | 1.7% |
| Stoves | 98 | 1.1% |
| Asus | 87 | 1.1% |
AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.
Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.
Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.
The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.
The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.
One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?
AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.
Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.
On Offeroftheday, AO has an average discount of 14% and an average saving of £58.81. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.
AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.
You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!
You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here
AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.
If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.
If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.
AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/
If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.
AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.
You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.
Don't forget that AO offers FREE 100 day returns on your items!
So far this year the best sale for AO has been the Black Friday sale in November with 1435 items reduced and an average discount of 3.1%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 22/11/2025 | November | 1435 | 3.1% |
| 23/11/2025 | November | 1400 | 3.0% |
| 24/11/2025 | November | 1379 | 3.0% |
| 21/11/2025 | November | 1272 | 2.7% |
| 16/11/2025 | November | 1221 | 2.6% |
| 15/11/2025 | November | 1220 | 2.5% |
| 17/11/2025 | November | 1210 | 2.5% |
| 18/11/2025 | November | 1227 | 2.5% |
| 14/11/2025 | November | 1196 | 2.5% |
| 13/11/2025 | November | 1192 | 2.4% |
| 29/11/2025 | November | 1113 | 2.3% |
| 30/11/2025 | November | 1095 | 2.3% |
| 12/11/2025 | November | 1132 | 2.2% |
| 01/12/2025 | December | 1077 | 2.3% |
| 02/12/2025 | December | 1068 | 2.3% |
| 08/11/2025 | November | 1121 | 2.2% |
| 28/11/2025 | November | 1080 | 2.3% |
| 27/11/2025 | November | 1049 | 2.3% |
| 10/11/2025 | November | 1103 | 2.2% |
| 11/11/2025 | November | 1100 | 2.2% |
We are predicting the next AO sale to be the Black Friday sale in November. 325 days to go!
Russell Hobbs Pearl Glide 23972 2600 Watt Iron - Pink, Pink
MSI MAG 322URDF E16 31.5" 4K Ultra HD 160Hz Gaming Monitor - Black, Black
Morphy Richards 501022 1.6 Litre Soup Maker - Stainless Steel, Stainless Steel
MSI Modern MD342CQPW 34" UltraWide Quad HD 120Hz Curved Monitor - White, White
Philips OLED760/12 55" 4K Ultra HD OLED Smart Ambilight TV [2025] - 55OLED760/12, Black
MSI PRO MP272L 27" Full HD 100Hz Monitor - Black, Black
MSI MAG 321CUP QD-OLED 4K Ultra HD 165Hz OLED Curved Gaming Monitor - Black, Black
Panasonic W95B 55" 4K Ultra HD MiniLED Smart Fire Freely TV [2025] - TV-55W95BEB, Black
Apple MacBook Pro, M5, 24GB RAM, 10 Core GPU, 1TB, 2025 - Silver, Silver
MSI Modern MD271UL 27" 4K Ultra HD 60Hz Monitor - Grey, Grey
MSI MPG 275CQRXF 27" Wide Quad HD 240Hz Curved Gaming Monitor - Black, Black
Apple Watch Series 11, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2025] - Light Blush Sport Band - S/M, Pink
MSI MPG 321URXW 31.5" 4K Ultra HD 240Hz OLED Gaming Monitor - White, White
Smeg 50's Style CGF11PBUK Coffee Grinder - Pastel Blue, Blue
Oral-B Vitality PRO Kids Giftset Frozen Electric Toothbrush - Blue, Blue
Ring Video Doorbell Pro 2 Plug-In Smart Doorbell HD+ 1536p - Nickel, Aluminium
Ring Video Doorbell Pro 2 Hardwired Smart Doorbell HD+ 1536p - Nickel, Aluminium
Ring Outdoor Camera Plus (Plug In) 2K Smart Home Security Camera - White, White
Miele Duoflex HX1 Cat & Dog Cordless Vacuum Cleaner with up to 55 Minutes Run Time - Obsidian Black - 12377940, Black
Ring Outdoor Camera Plus (Plug In) 2K Smart Home Security Camera - Black, Black
Ring Outdoor Camera Plus (Battery) 2K Smart Home Security Camera - Black, Black
Ring Outdoor Camera Plus (Battery) 2K Smart Home Security Camera - White, White
Russell Hobbs Luna 23221 2 Slice Toaster - Grey, Grey
Emporia EUPHORIA-LTE 128MB Mobile Phone in Black, Black
Bosch Styline TAT8611NGB 2 Slice Toaster - White, White
Just Dance 2026 (Code In Box) for Nintendo Switch - Digital Download, White
Vax HomePro Pet Cordless Vacuum Cleaner with up to 45 Minutes Run Time - Graphite / Blue - CLSV-HPKP, Graphite
Shark CarpetXpert HairPro Pet EX220UK Carpet Cleaner, Red
Russell Hobbs One Temperature 26020 2600 Watt Iron - Teal, Green
Ring Floodlight Cam Wired Plus Full HD 1080p Smart Home Security Camera - White, White
Ring Floodlight Cam Wired Plus Full HD 1080p Smart Home Security Camera - Black, Black
Samsung NK36C5070US/UR 90cm Chimney Cooker Hood - Stainless Steel / Black, Stainless Steel
Eufy Omni S1 Pro Robotic Vacuum Cleaner - Matte Black, Black
Tefal Express Airglide SV8020G0 Pressurised Steam Generator Iron - Grey / White, Grey
Siemens EQ500 TQ513GB1 Bean to Cup Coffee Machine - Silver / Black, Black