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HugglePets History

HugglePets was founded by Mike Dixon in Wolverhampton in 2010, initially as an eBay store selling pet supplies online. Mike, a dog owner with a personal passion for animals, had identified pet supplies as a strong-performing niche through his own research and launched the business from home. The name HugglePets came from his young son asking for "a hug and a cuddle". As online sales grew, Mike and his father Ian Dixon opened a brick-and-mortar store in Wolverhampton in 2014. The business is operated by PGO (Trade) UK Limited, incorporated in December 2013, and is based at Cooper Street, Wolverhampton.

HugglePets has grown into one of the Midlands' most well-regarded independent pet retailers, covering pet supplies, pet food, accessories, live animals and reptiles from a dedicated store and fulfilment centre in Wolverhampton. The company holds 86 aquatic tanks in-store stocking coldwater and tropical fish, and also offers livestock including small animals, reptiles and budgies. All live animal sales go through a careful vetting process to ensure animals are going to suitable homes. In 2018, HugglePets participated in eBay's Retail Revival programme - the first such programme launched in Europe - which helped the business significantly grow its online presence and reach. In the twelve months following participation, HugglePets achieved over £1.7 million in eBay turnover.

HugglePets has also developed its own branded range of pet care products, designed and sourced directly from manufacturers with no middleman, keeping prices accessible. For several years now, the business has developed its own branded range of pet care products manufactured to its own specification and delivered directly to Wolverhampton, cutting out the middleman entirely.

What does HugglePets sell?

Dog Supplies

HugglePets stock a comprehensive range of dog food, treats, leads, collars, harnesses, beds, crates, toys and grooming products. The range includes both mainstream and specialist natural and raw food options, which have proven particularly popular with customers seeking alternative diets for their dogs.

Reptiles and Aquatics

HugglePets are a specialist reptile and aquatics retailer with 86 aquatic tanks in-store covering coldwater and tropical fish. They stock vivariums, heating, lighting and substrate for reptiles, alongside live reptile livestock for experienced keepers. All livestock is sourced from reputable suppliers and customers are carefully assessed before purchase.

Small Animals, Cats and Birds

HugglePets stock supplies for cats, rabbits, guinea pigs, hamsters, budgies and other small animals, including cages, bedding, food and accessories. A boarding service is available for small animals, reptiles and birds. The in-store team includes specialist animal experts who can offer hands-on advice.

Common HugglePets Questions

Where is HugglePets based?

HugglePets is based in Wolverhampton in the West Midlands. The retail store and fulfilment centre are located at the PGO Building, Cooper Street, Wolverhampton. The store is home to live animals as well as a wide range of pet products, and orders placed online are packed and dispatched directly from the same Wolverhampton site.

Does HugglePets sell live animals?

Yes - HugglePets sell live fish (coldwater and tropical), small animals including guinea pigs and rabbits, reptiles, and budgies from their Wolverhampton store. They operate a careful vetting process for live animal sales and have been known to decline sales where they are not confident the animal will go to a suitable home.

What is HugglePets in the Community?

HugglePets in the Community is a registered Community Interest Company (CIC) launched in 2018 by Mike and Ian Dixon alongside their retail business. It uses animal-assisted therapy to support mental health and wellbeing, running sessions for children with special needs, elderly care home residents and people experiencing isolation. Activities include animal therapy sessions, educational workshops and coffee mornings with animals.

Does HugglePets offer free delivery?

HugglePets offer free delivery on orders over £30. Orders are packed and dispatched from their Wolverhampton fulfilment centre, and all products are handled in the UK from purchase to delivery.

When is the next HugglePets sale?

HugglePets run promotional events throughout the year, with Black Friday in November typically being the biggest discount event. Seasonal sales also occur around summer (cooling and outdoor products) and winter (bedding and wild bird food), reflecting the natural seasonality of pet product demand.

Does HugglePets offer NHS or student discounts?

HugglePets do not currently advertise a dedicated NHS or student discount scheme. It is worth checking their website or contacting the store directly for any current promotional offers.

Black Friday History

HugglePets participate in Black Friday each November with discounts across their pet food, accessories and supplies range. As an independent retailer with strong direct supplier relationships, their Black Friday deals tend to offer genuine savings on everyday pet essentials as well as more specialist reptile and aquatics products. New offers are typically added throughout the Black Friday week.

Contact Information

Links

What to typically expect from HugglePets

• Free delivery on orders over £30
• Click & Collect from Wolverhampton store
• In-store animal experts for specialist advice
• Live animals in-store (fish, reptiles, small animals, birds)
• Boarding service for small animals, reptiles and birds
• Own-brand pet care products