LG 77 Inch OLED77C55LA Smart 4K UHD HDR OLED TV

Using innovative LG OLED evo technology, the LG OLED C5 gives you outstanding picture quality so you can enjoy your favourite films and games like youve never seen them before. With OLED, all of the screens pixels are self-lit, allowing for perfect contrast, 100% colour accuracy and the sharpest pixel-perfect details. With OLED evo technology - comprising 9 AI processor and Brightness Booster technology - you get even more brightness and sharpness for true brilliance in clarity of content. Enhanced brig...

• Immersive 3.1ch surround sound
• Diverse listening experiences with 3-Band EQ
• Always ideal audio from AI Sound Pro
• Easy Soundbar control for TV with WOW Interface
• Smart webOS platform with advanced AI functionality plus all your favourite streaming services
• Perfect Black – self-lit pixels provide infinite contrast
• Incredible brightness with Brightness Booster
• Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED