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DEALS
Iceland Sale
- SALE on, save up to 77%
- Average Saving £1
- Average Discount 33%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Softy Extra Large Soft Tissues £1.00
- Cadbury Twirl Chocolate Bar 9 Pack Multipack (9 x 21.5g) £3.20
- Iceland Black Forest Gateau 375g £2.25
- Cadbury Dairy Milk Ice Cream 480ml £4.00
- Iceland Luxury 8 Crispy Duck Skewers with Hoisin Dipping Sauce 290g £4.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
milk
turkey
cadbury easter eggs
chocolate boxes gifts
toilet roll kitchen roll tissues
multipacks
desserts
ice cream tubs
luxury meat poultry
mens toiletries
Iceland best sellers
- Willow Spread Alternative to Butter 500g £2.49
- Iceland Atlantic Cod Fillets 320g £3.50
butter margarine
fish fillets
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1445 | 1.3% |
| Cadbury | 131 | 1.3% |
| Iceland Luxury | 119 | 1.5% |
| Heinz | 89 | 2.8% |
| Slimming World | 73 | 3.4% |
| Birds Eye | 70 | 2.9% |
| TGI Fridays | 67 | 3.7% |
| Walkers | 67 | 0.0% |
| McVitie's | 66 | 2.3% |
| MyProtein | 61 | 1.6% |
| Cathedral City | 55 | 0.9% |
| Young's | 45 | 2.2% |
| Kellogg's | 44 | 5.6% |
| Müller | 43 | 0.0% |
| Whitworths | 42 | 2.7% |
| Warburtons | 40 | 0.0% |
| Home | 39 | 1.3% |
| Coca-Cola | 37 | 0.0% |
| The Daily Bakery | 36 | 0.0% |
| Nescafé | 35 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the End of summer sale in August with 418 items reduced and an average discount of 2.2%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 28/08/2025 | August | 418 | 2.2% |
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 20/08/2025 | August | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
| 06/10/2024 | October | 349 | 1.8% |
| 07/10/2024 | October | 349 | 1.8% |
| 01/10/2024 | October | 346 | 1.8% |
| 21/08/2025 | August | 332 | 1.8% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 28 days to go!
When are most items on sale?
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.91 | £2.81 | £2.85 | £2.54 |
| Sep | --- | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
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