AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £59
  •  Average Discount 12%
  •  Average Price (RRP) £731

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5070.1%
Smeg4741.2%
Apple4230.2%
Samsung3811.5%
Hisense2891.1%
AEG2800.4%
Beko2660.7%
Bosch2251.8%
Hotpoint1860.8%
Playstation1660.4%
NEFF1410.3%
Xbox1290.6%
Russell Hobbs1262.5%
Indesit1160.8%
Hoover1151.2%
LG1132.5%
Asus1111.5%
Stoves1030.5%
Nintendo1000.0%
Miele1001.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £58.96. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 107 days to go!

Smeg Classic SF9390X1 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Smeg
Smeg Classic SF9390X1 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Save 7%
£1,569.00£1,459.00
Smeg Classic SIM3964MB Induction Hob - Matt Black, Black
Smeg
Smeg Classic SIM3964MB Induction Hob - Matt Black, Black
Save 7%
£1,719.00£1,599.00
Smeg Classic PX364LMB 60cm Gas Hob - Matt Black, Black
Smeg
Smeg Classic PX364LMB 60cm Gas Hob - Matt Black, Black
Save 7%
£449.00£419.00
Hive Mini H&HW Self Install with 3.0 Hive Hub Smart Thermostat - Self Install - White, White
Hive
Hive Mini H&HW Self Install with 3.0 Hive Hub Smart Thermostat - Self Install - White, White
Save 7%
£149.00£139.00
Samsung Galaxy A26 5G 256GB Smartphone in Mint, Green
Samsung
Samsung Galaxy A26 5G 256GB Smartphone in Mint, Green
Save 7%
£289.00£269.00
Samsung Galaxy A26 5G 256GB Smartphone in White, White
Samsung
Samsung Galaxy A26 5G 256GB Smartphone in White, White
Save 7%
£289.00£269.00
Panasonic W61A 50" 4K Ultra HD Smart Freely TV - TB-50W61AEY, Black
Panasonic
Panasonic W61A 50" 4K Ultra HD Smart Freely TV - TB-50W61AEY, Black
Save 7%
£429.00£399.00
Bosch Series 2 FFL023MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
Bosch
Bosch Series 2 FFL023MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
Save 7%
£149.00£139.00
ASUS TUF Gaming A18 Gaming Laptop - NVIDIA GeForce RTX 5060, AMD Ryzen 7, 1TB SSD - Grey, Grey
Asus
ASUS TUF Gaming A18 Gaming Laptop - NVIDIA GeForce RTX 5060, AMD Ryzen 7, 1TB SSD - Grey, Grey
Save 7%
£1,499.00£1,399.00
Beko bPRO 500 BBXTF25300X Built Under Electric Double Oven - Black - A/A Rated, Black
Beko
Beko bPRO 500 BBXTF25300X Built Under Electric Double Oven - Black - A/A Rated, Black
Save 7%
£429.00£399.00
LG VX70 Series AI Direct Drive F4X7011TWB 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
LG
LG VX70 Series AI Direct Drive F4X7011TWB 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Save 7%
£749.00£699.00
Smeg Classic PS9062 90cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Classic PS9062 90cm Gas Hob - Stainless Steel, Stainless Steel
Save 7%
£699.00£649.00
LG UltraFine 27" 4K Ultra HD 60Hz Monitor - White, White
LG
LG UltraFine 27" 4K Ultra HD 60Hz Monitor - White, White
Save 7%
£209.00£195.00
Midea MDWEF1433G(SS)-WG-UK Wifi Connected Full Size Dishwasher - Stainless Steel - B Rated, Stainless Steel
Midea
Midea MDWEF1433G(SS)-WG-UK Wifi Connected Full Size Dishwasher - Stainless Steel - B Rated, Stainless Steel
Save 7%
£429.00£399.00
ASUS Dual 4K USB-C Dock - Black, Black
Asus
ASUS Dual 4K USB-C Dock - Black, Black
Save 7%
£69.00£64.00
Star Buy
Bosch Series 6 KGE49AWCAG 201cm High 70/30 Fridge Freezer - White - C Rated, White
Bosch
Bosch Series 6 KGE49AWCAG 201cm High 70/30 Fridge Freezer - White - C Rated, White
Save 7%
£749.00£699.00
LG QNED80A6 55" 4K Ultra HD QNED Smart TV - 55QNED80A6A, Black
LG
LG QNED80A6 55" 4K Ultra HD QNED Smart TV - 55QNED80A6A, Black
Save 7%
£749.00£699.00
Samsung S85F 55" 4K Ultra HD OLED Smart TV [2025] - QE55S85F, Black
Samsung
Samsung S85F 55" 4K Ultra HD OLED Smart TV [2025] - QE55S85F, Black
Save 7%
£1,499.00£1,399.00
Hoover H-DISH 300 HI4E7L0S-80 Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
Hoover
Hoover H-DISH 300 HI4E7L0S-80 Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
Save 7%
£299.00£279.00
Bosch Series 4 WNA144V9GB 9Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
Bosch
Bosch Series 4 WNA144V9GB 9Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
Save 7%
£749.00£699.00
Russell Hobbs RH82BULF1E1W Integrated Under Counter 82cm High Fridge - Sliding Door Fixing Kit - White - E Rated, White
Russell Hobbs
Russell Hobbs RH82BULF1E1W Integrated Under Counter 82cm High Fridge - Sliding Door Fixing Kit - White - E Rated, White
Save 7%
£299.00£279.00
Fridgemaster MUR4894EB Compact 84cm High Fridge with Ice Box - Black - E Rated, Black
Fridgemaster
Fridgemaster MUR4894EB Compact 84cm High Fridge with Ice Box - Black - E Rated, Black
Save 7%
£149.00£139.00
Beko WDER744421B 7Kg/4Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], D Rated [Wash Only], Black
Beko
Beko WDER744421B 7Kg/4Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], D Rated [Wash Only], Black
Save 7%
£449.00£419.00
LG B56LA 55" 4K Ultra HD OLED Smart TV - OLED55B56LA, Black
LG
LG B56LA 55" 4K Ultra HD OLED Smart TV - OLED55B56LA, Black
Save 7%
£1,499.00£1,399.00
Smeg Classic SFR9302TX Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Smeg
Smeg Classic SFR9302TX Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Save 7%
£1,599.00£1,489.00
Honor Pad X9a " 128GB Tablet - Grey, Grey
Honor
Honor Pad X9a " 128GB Tablet - Grey, Grey
Save 6%
£169.00£159.00
Beats Studio Buds + True Wireless Noise Cancelling Earbuds - Black / Gold, Black
Beats
Beats Studio Buds + True Wireless Noise Cancelling Earbuds - Black / Gold, Black
Save 6%
£179.00£169.00
Bosch Series 6 WGG254Z1GB 10kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 6 WGG254Z1GB 10kg Washing Machine with 1400 rpm - White - A Rated, White
Save 6%
£649.00£609.00
Optoma HD146x 1080p Full HD Lamp Projector - Midnight Black, Black
Optoma
Optoma HD146x 1080p Full HD Lamp Projector - Midnight Black, Black
Save 6%
£469.00£440.00
Smeg Victoria SI964NM 60cm Induction Hob - Black, Black
Smeg
Smeg Victoria SI964NM 60cm Induction Hob - Black, Black
Save 6%
£799.00£749.00
Belling ComfortCook BEL GHU603RI 60cm Gas Hob - Stainless Steel, Stainless Steel
Belling
Belling ComfortCook BEL GHU603RI 60cm Gas Hob - Stainless Steel, Stainless Steel
Save 6%
£169.00£159.00
Smeg Victoria TR4110IGR2 110cm Electric Range Cooker with Induction Hob - Slate Grey - A/A Rated, Grey
Smeg
Smeg Victoria TR4110IGR2 110cm Electric Range Cooker with Induction Hob - Slate Grey - A/A Rated, Grey
Save 6%
£3,099.00£2,899.00
AEG 6000 AutoSense LWX60746B 7Kg/4Kg Washer Dryer with 1600 rpm - White - D Rated [Wash&Dry], B Rated [Wash Only], White
AEG
AEG 6000 AutoSense LWX60746B 7Kg/4Kg Washer Dryer with 1600 rpm - White - D Rated [Wash&Dry], B Rated [Wash Only], White
Save 6%
£649.00£613.00
ASUS Vivobook 18 18.4" Laptop - AMD Ryzen 7, 1TB SSD, 16 GB RAM - Blue, Blue
Asus
ASUS Vivobook 18 18.4" Laptop - AMD Ryzen 7, 1TB SSD, 16 GB RAM - Blue, Blue
Save 6%
£799.00£749.00
Indesit DII 10D B Built In Electric Double Oven - Black - A/A Rated, Black
Indesit
Indesit DII 10D B Built In Electric Double Oven - Black - A/A Rated, Black
Save 6%
£349.00£329.00
Hotpoint C HD C92 GGGD UK 9Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
Hotpoint
Hotpoint C HD C92 GGGD UK 9Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
Save 6%
£349.00£329.00
9kg
MSI Cyborg 15 AI A1VEK-002UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core Ultra 7, 512GB SSD - Black, Black
MSI
MSI Cyborg 15 AI A1VEK-002UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core Ultra 7, 512GB SSD - Black, Black
Save 6%
£899.00£848.00
Samsung S93F 55" 4K Ultra HD OLED Smart TV [2025] - QE55S93F, Black
Samsung
Samsung S93F 55" 4K Ultra HD OLED Smart TV [2025] - QE55S93F, Black
Save 6%
£1,699.00£1,599.00
PlayStation 5 (Model Group - Slim) 1 TB with EA SPORTS F1 25 - White, White
Playstation
PlayStation 5 (Model Group - Slim) 1 TB with EA SPORTS F1 25 - White, White
Save 6%
£535.00£505.00
Rangemaster Kitchener KCH110DFFBL/C 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Kitchener KCH110DFFBL/C 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Save 6%
£2,149.00£2,015.00
Star Buy
Beko bPRO 500 B5T49231IG 9Kg Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
Beko
Beko bPRO 500 B5T49231IG 9Kg Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
Save 6%
£469.00£439.00
9kg
Rangemaster Classic RMCL4S201GY 4 Slice Toaster - Silver, Silver
Rangemaster
Rangemaster Classic RMCL4S201GY 4 Slice Toaster - Silver, Silver
Save 6%
£139.00£130.00