AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £59
  •  Average Discount 12%
  •  Average Price (RRP) £731

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5070.1%
Smeg4741.2%
Apple4230.2%
Samsung3811.5%
Hisense2891.1%
AEG2800.4%
Beko2660.7%
Bosch2251.8%
Hotpoint1860.8%
Playstation1660.4%
NEFF1410.3%
Xbox1290.6%
Russell Hobbs1262.5%
Indesit1160.8%
Hoover1151.2%
LG1132.5%
Asus1111.5%
Stoves1030.5%
Nintendo1000.0%
Miele1001.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £58.96. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 106 days to go!

Smeg Cucina FMI425X 25 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina FMI425X 25 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
Save 6%
£469.00£439.00
Hisense 3 Series WDQA8014EVJMT 8Kg/5Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
Hisense
Hisense 3 Series WDQA8014EVJMT 8Kg/5Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
Save 6%
£349.00£329.00
Smeg 50s Style Retro Left Hand Hinge FAB32LBL5UK 197cm High 60/40 Frost Free Fridge Freezer - Black - D Rated, Black
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB32LBL5UK 197cm High 60/40 Frost Free Fridge Freezer - Black - D Rated, Black
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£1,859.00£1,749.00
MSI Summit E16 AI Studio A1VFTG-001UK 16" Laptop - NVIDIA GeForce RTX 4060, Intel Core Ultra 7, 2TB SSD, 32 GB RAM - Black, Black
MSI
MSI Summit E16 AI Studio A1VFTG-001UK 16" Laptop - NVIDIA GeForce RTX 4060, Intel Core Ultra 7, 2TB SSD, 32 GB RAM - Black, Black
Save 6%
£1,799.00£1,698.00
Panasonic W61A 55" 4K Ultra HD Smart Freely TV - TB-55W61AEY, Black
Panasonic
Panasonic W61A 55" 4K Ultra HD Smart Freely TV - TB-55W61AEY, Black
Save 6%
£529.00£499.00
Samsung Series 7 SpaceMax RS70F68QBFEU Wifi Connected Total No Frost American Fridge Freezer - Black - B Rated, Black
Samsung
Samsung Series 7 SpaceMax RS70F68QBFEU Wifi Connected Total No Frost American Fridge Freezer - Black - B Rated, Black
Save 6%
£1,699.00£1,599.00
Hotpoint HDG6GDC2TWX 60cm Double Oven Gas Cooker - Stainless Steel - A+/A Rated, Stainless Steel
Hotpoint
Hotpoint HDG6GDC2TWX 60cm Double Oven Gas Cooker - Stainless Steel - A+/A Rated, Stainless Steel
Save 6%
£669.00£629.00
Samsung DU8500 75" 4K Ultra HD Smart TV [2024] - UE75DU8500, Grey
Samsung
Samsung DU8500 75" 4K Ultra HD Smart TV [2024] - UE75DU8500, Grey
Save 6%
£849.00£799.00
Bosch Series 2 KIN85NFE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIN85NFE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Save 6%
£779.00£729.00
LG C55LA 55" 4K Ultra HD OLED Smart TV - OLED55C55LA, Silver
LG
LG C55LA 55" 4K Ultra HD OLED Smart TV - OLED55C55LA, Silver
Save 6%
£1,699.00£1,599.00
LG G56LS 65" 4K Ultra HD OLED Smart TV - OLED65G56LS, Silver
LG
LG G56LS 65" 4K Ultra HD OLED Smart TV - OLED65G56LS, Silver
Save 6%
£3,099.00£2,899.00
Samsung QN85D 75" 4K Ultra HD MiniLED Neo QLED Smart TV - QE75QN85D, Silver
Samsung
Samsung QN85D 75" 4K Ultra HD MiniLED Neo QLED Smart TV - QE75QN85D, Silver
Save 6%
£1,599.00£1,499.00
Apple Watch Ultra 2, 49mm, Black Titanium Case, GPS + Cellular [2024] - Black Titanium Milanese Loop - L, Black
Apple
Apple Watch Ultra 2, 49mm, Black Titanium Case, GPS + Cellular [2024] - Black Titanium Milanese Loop - L, Black
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£899.00£849.00
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, Intel Core i7, 1TB SSD - Black, Black
3XS
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, Intel Core i7, 1TB SSD - Black, Black
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£1,799.00£1,699.00
Russell Hobbs RH82BUFZ1E1W Integrated Under Counter Freezer with Sliding Door Fixing Kit - E Rated, White
Russell Hobbs
Russell Hobbs RH82BUFZ1E1W Integrated Under Counter Freezer with Sliding Door Fixing Kit - E Rated, White
Save 6%
£319.00£299.00
Beko HarvestFresh BCFD4V50 178cm High 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Beko
Beko HarvestFresh BCFD4V50 178cm High 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Save 6%
£529.00£499.00
Candy Idea FIDCX615 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Candy
Candy Idea FIDCX615 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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£179.00£169.00
LG C55LA 77" 4K Ultra HD OLED Smart TV [2025] - OLED77C55LA, Silver
LG
LG C55LA 77" 4K Ultra HD OLED Smart TV [2025] - OLED77C55LA, Silver
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£3,499.00£3,299.00
Smeg Cucina SRV596GH5 88cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina SRV596GH5 88cm Gas Hob - Stainless Steel, Stainless Steel
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£529.00£499.00
Haier I-Link HADG6CBS4BWIFI Wifi Connected 60cm Angled Chimney Cooker Hood - Black, Black
Haier
Haier I-Link HADG6CBS4BWIFI Wifi Connected 60cm Angled Chimney Cooker Hood - Black, Black
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£499.00£469.00
MSI G32CQ4 E2 31.5" Wide Quad HD 170Hz Gaming Monitor with FreeSync Premium - Black, Black
MSI
MSI G32CQ4 E2 31.5" Wide Quad HD 170Hz Gaming Monitor with FreeSync Premium - Black, Black
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£159.00£149.00
Hoover H-WASH&DRY 350 H3DPS4966TAMBR80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Hoover
Hoover H-WASH&DRY 350 H3DPS4966TAMBR80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Save 5%
£399.00£379.00
Hoover H-WASH&DRY 350 H3DPS4966TAMB-80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover H-WASH&DRY 350 H3DPS4966TAMB-80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Save 5%
£399.00£379.00
Beko B3T41011DW 10Kg Condenser Tumble Dryer - White - B Rated, White
Beko
Beko B3T41011DW 10Kg Condenser Tumble Dryer - White - B Rated, White
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£419.00£399.00
Fridgemaster MCF198EB Chest Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MCF198EB Chest Freezer - Black - E Rated, Black
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£209.00£199.00
Apple Watch SE (2nd Gen), 40mm, Midnight Aluminium Case, GPS + Cellular [2024] - Midnight Sport Band - S/M, Black
Apple
Apple Watch SE (2nd Gen), 40mm, Midnight Aluminium Case, GPS + Cellular [2024] - Midnight Sport Band - S/M, Black
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£289.00£275.00
Apple Watch SE (2nd Gen), 40mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
Apple
Apple Watch SE (2nd Gen), 40mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
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£289.00£275.00
Microsoft Surface 7 Copilot+ 15" Laptop - Qualcomm Snapdragon, 1TB SSD, 16 GB RAM - Black, Black
Microsoft
Microsoft Surface 7 Copilot+ 15" Laptop - Qualcomm Snapdragon, 1TB SSD, 16 GB RAM - Black, Black
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£1,749.00£1,662.00
Belling BEL IHL773 Induction Hob - Black, Black
Belling
Belling BEL IHL773 Induction Hob - Black, Black
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£389.00£369.00
Indesit ITE6VMB 60cm Single Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
Indesit
Indesit ITE6VMB 60cm Single Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
Save 5%
£369.00£349.00
Sharp KD-NHB8S6GW3-EN 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Sharp
Sharp KD-NHB8S6GW3-EN 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
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£389.00£369.00
8kg
AEG 9000 ProAssist TT9PB831AB Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
AEG
AEG 9000 ProAssist TT9PB831AB Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
Save 5%
£1,099.00£1,049.00
Smeg DI362DQ Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
Smeg
Smeg DI362DQ Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
Save 5%
£369.00£349.00
Hotpoint DUH 10D B Built Under Electric Double Oven - Black - A Rated, Black
Hotpoint
Hotpoint DUH 10D B Built Under Electric Double Oven - Black - A Rated, Black
Save 5%
£419.00£399.00
Jura ENA 8 15509 Wifi Connected Bean to Cup Coffee Machine - White, White
Jura
Jura ENA 8 15509 Wifi Connected Bean to Cup Coffee Machine - White, White
Save 5%
£949.00£899.00
Hotpoint HBUF011.UK Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
Hotpoint
Hotpoint HBUF011.UK Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
Save 5%
£379.00£359.00
Indesit IDE6VMW 60cm Electric Cooker with Ceramic Hob - White - A Rated, White
Indesit
Indesit IDE6VMW 60cm Electric Cooker with Ceramic Hob - White - A Rated, White
Save 5%
£419.00£399.00
Indesit ITG6GW 60cm Single Oven Gas Cooker - White - A+ Rated, White
Indesit
Indesit ITG6GW 60cm Single Oven Gas Cooker - White - A+ Rated, White
Save 5%
£399.00£379.00
HP Victus 15-fb2006na 15.6" Gaming Laptop - NVIDIA GeForce RTX 4060, AMD Ryzen 7, 512GB SSD - Black, Black
HP
HP Victus 15-fb2006na 15.6" Gaming Laptop - NVIDIA GeForce RTX 4060, AMD Ryzen 7, 512GB SSD - Black, Black
Save 5%
£1,099.00£1,049.00
Panasonic W61A 65" 4K Ultra HD Smart Freely TV - TB-65W61AEY, Black
Panasonic
Panasonic W61A 65" 4K Ultra HD Smart Freely TV - TB-65W61AEY, Black
Save 5%
£629.00£599.00
ASUS ROG Zephyrus G14 14" Gaming Laptop - NVIDIA GeForce RTX 5060, AMD Ryzen 9, 1TB SSD - Eclipse Grey, Grey
Asus
ASUS ROG Zephyrus G14 14" Gaming Laptop - NVIDIA GeForce RTX 5060, AMD Ryzen 9, 1TB SSD - Eclipse Grey, Grey
Save 5%
£1,850.00£1,749.00
Hotpoint HDG6GDCX 60cm Double Oven Gas Cooker - Stainless Steel, Stainless Steel
Hotpoint
Hotpoint HDG6GDCX 60cm Double Oven Gas Cooker - Stainless Steel, Stainless Steel
Save 5%
£569.00£539.00