AO Sale

  •  SALE on, save up to 48%
  •  Average Saving £59
  •  Average Discount 12%
  •  Average Price (RRP) £732

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5120.1%
Smeg4741.3%
Apple4320.2%
Samsung3881.5%
AEG2830.4%
Hisense2800.9%
Beko2660.7%
Bosch2261.8%
Hotpoint1780.8%
Playstation1760.4%
NEFF1410.3%
Xbox1280.6%
Russell Hobbs1202.2%
Indesit1160.8%
Hoover1161.2%
LG1132.7%
Asus1111.5%
Stoves1030.5%
Miele1011.0%
Nintendo1000.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £59.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 106 days to go!

Indesit IDG6GS 60cm Double Oven Gas Cooker - Silver, Silver
Indesit
Indesit IDG6GS 60cm Double Oven Gas Cooker - Silver, Silver
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£469.00£449.00
Jura E6 15467 Bean to Cup Coffee Machine - Black / Platinum, Black
Jura
Jura E6 15467 Bean to Cup Coffee Machine - Black / Platinum, Black
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£679.00£649.00
JBL Xtreme 4 Wireless Speaker - Black, Black
JBL
JBL Xtreme 4 Wireless Speaker - Black, Black
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£249.00£240.00
Hisense BSA65222PBUK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Hisense
Hisense BSA65222PBUK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
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£339.00£329.00
NEFF N50 Slide & Hide B6ACH7AG7B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
NEFF
NEFF N50 Slide & Hide B6ACH7AG7B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
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£799.00£773.00
Hoover H-WASH 300 LITE H3W492DA4/1-80 9kg Washing Machine with 1400 rpm - White - B Rated, White
Hoover
Hoover H-WASH 300 LITE H3W492DA4/1-80 9kg Washing Machine with 1400 rpm - White - B Rated, White
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£289.00£279.00
9kg
Samsung Galaxy S23 FE 128GB Smartphone in Purple, Purple
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Samsung Galaxy S23 FE 128GB Smartphone in Purple, Purple
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£399.00£389.00
Rangemaster Professional Plus 60 PROPL60NGFBL/C 60cm Double Oven Gas Cooker with Full Width Electric Grill - Black / Chrome - A+/A Rated, Black
Rangemaster
Rangemaster Professional Plus 60 PROPL60NGFBL/C 60cm Double Oven Gas Cooker with Full Width Electric Grill - Black / Chrome - A+/A Rated, Black
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£878.00£849.00
Indesit I5G3PMX 50cm Single Oven Dual Fuel Cooker - Stainless Steel, Stainless Steel
Indesit
Indesit I5G3PMX 50cm Single Oven Dual Fuel Cooker - Stainless Steel, Stainless Steel
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£299.00£289.00
Rangemaster Classic 60 CLA60EIBL/C 60cm Electric Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic 60 CLA60EIBL/C 60cm Electric Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
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£929.00£899.00
Samsung Galaxy S23 Ultra 256GB Smartphone in Phantom Black, Black
Samsung
Samsung Galaxy S23 Ultra 256GB Smartphone in Phantom Black, Black
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£669.00£649.00
AEG HGB64200SM 60cm Gas Hob - Stainless Steel, Stainless Steel
AEG
AEG HGB64200SM 60cm Gas Hob - Stainless Steel, Stainless Steel
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£299.00£289.00
Smeg Classic SFP6301TVX Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
Smeg
Smeg Classic SFP6301TVX Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
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£669.00£649.00
AEG 5000 Series TN64IA04FB 60cm Induction Hob - Black, Black
AEG
AEG 5000 Series TN64IA04FB 60cm Induction Hob - Black, Black
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£349.00£339.00
Bosch Series 4 SMV4ECX23G Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
Bosch
Bosch Series 4 SMV4ECX23G Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
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£699.00£679.00
Beko HarvestFresh BCND4VE73 178cm High 70/30 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Beko
Beko HarvestFresh BCND4VE73 178cm High 70/30 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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£579.00£559.00
Hoover H-DRY 350 HRE C9TBE-80 Wifi Connected 9Kg Condenser Tumble Dryer - White - B Rated, White
Hoover
Hoover H-DRY 350 HRE C9TBE-80 Wifi Connected 9Kg Condenser Tumble Dryer - White - B Rated, White
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£329.00£319.00
9kg
Beko KDV555AS 50cm Double Oven Electric Cooker with Solid Plate Hob - Silver - A/A Rated, Silver
Beko
Beko KDV555AS 50cm Double Oven Electric Cooker with Solid Plate Hob - Silver - A/A Rated, Silver
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£349.00£339.00
Smeg Opera A4-81 Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/B Rated, Stainless Steel
Smeg
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Miele W1 PowerWash & TwinDos WSG883 WCS 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Miele
Miele W1 PowerWash & TwinDos WSG883 WCS 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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£1,399.00£1,359.00
9kg
AEG AirDry FSB54607Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
AEG
AEG AirDry FSB54607Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
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£499.00£485.00
Liebherr Rd1400-A22 85cm High Small Fridge - White - D Rated, White
Liebherr
Liebherr Rd1400-A22 85cm High Small Fridge - White - D Rated, White
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£369.00£359.00
Bosch Series 8 BIC7101B1B Built In Warming Drawer - Black, Black
Bosch
Bosch Series 8 BIC7101B1B Built In Warming Drawer - Black, Black
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£599.00£579.00
Beko KDC5422AK 50cm Single Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
Beko
Beko KDC5422AK 50cm Single Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
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£359.00£349.00
Siemens IQ-500 HB537GBS3B Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Siemens
Siemens IQ-500 HB537GBS3B Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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£599.00£579.00
Melitta Barista TS Smart 6764548 Bean to Cup Coffee Machine - Silver, Silver
Melitta
Melitta Barista TS Smart 6764548 Bean to Cup Coffee Machine - Silver, Silver
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£629.00£607.00
Samsung Galaxy S23 FE 128GB Smartphone in Mint, Green
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Samsung Galaxy S23 FE 128GB Smartphone in Mint, Green
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Hoover H-WASH 500 HW49AMBCB/1 9kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Hoover
Hoover H-WASH 500 HW49AMBCB/1 9kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
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£329.00£319.00
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Rangemaster Professional Plus PROP110DFFCY/C 110cm Dual Fuel Range Cooker with Gas Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Professional Plus PROP110DFFCY/C 110cm Dual Fuel Range Cooker with Gas Hob - Cranberry / Chrome - A/A Rated, Red
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Hisense RB327N4WCE 182cm High 50/50 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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Hisense RB327N4WCE 182cm High 50/50 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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Samsung S93D 48" 4K Ultra HD OLED Smart TV [2024] - QE48S93D, Silver
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Samsung S93D 48" 4K Ultra HD OLED Smart TV [2024] - QE48S93D, Silver
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Hisense BSA63222ABUK Built In Electric Single Oven - Black - A Rated, Black
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Hisense BSA63222ABUK Built In Electric Single Oven - Black - A Rated, Black
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Hoover NDEH11A2TCEXM Wifi Connected 11Kg Heat Pump Tumble Dryer - White - A++ Rated, White
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Hoover NDEH11A2TCEXM Wifi Connected 11Kg Heat Pump Tumble Dryer - White - A++ Rated, White
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Hotpoint HDE5VDCB 50cm Double Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
Hotpoint
Hotpoint HDE5VDCB 50cm Double Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
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Indesit I6G3PMW/UK 60cm Single Oven Dual Fuel Cooker - White - A Rated, White
Indesit
Indesit I6G3PMW/UK 60cm Single Oven Dual Fuel Cooker - White - A Rated, White
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£429.00£419.00
Panasonic 2000 Watt High Power Mini Hi-Fi System with Bluetooth - Black, Black
Panasonic
Panasonic 2000 Watt High Power Mini Hi-Fi System with Bluetooth - Black, Black
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£329.00£321.00
AEG 6000 SenseCook OS6PB50AK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
AEG
AEG 6000 SenseCook OS6PB50AK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
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£649.00£639.00
Rug Doctor 1095527 Carpet Cleaner with Tool Kit and Detergent Bundle, Black
Rug Doctor
Rug Doctor 1095527 Carpet Cleaner with Tool Kit and Detergent Bundle, Black
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£349.00£341.00
Belling Cookcentre 110E 110cm Electric Range Cooker with Ceramic Hob - Black - A/A Rated, Black
Belling
Belling Cookcentre 110E 110cm Electric Range Cooker with Ceramic Hob - Black - A/A Rated, Black
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AEG 9000 ProAssist TK9NK821B 49 Litre 46cm High, Built In Combination Microwave Oven - Black, Black
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AEG 9000 ProAssist TK9NK821B 49 Litre 46cm High, Built In Combination Microwave Oven - Black, Black
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Rangemaster Classic Deluxe CDL90EIOG/C 90cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL90EIOG/C 90cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
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LG NatureFRESH GBF3102EEP 186cm High 60/40 No Frost Fridge Freezer - Matte Black - E Rated, Black
LG
LG NatureFRESH GBF3102EEP 186cm High 60/40 No Frost Fridge Freezer - Matte Black - E Rated, Black
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£659.00£649.00