AO Sale

  •  SALE on, save up to 47%
  •  Average Saving £64
  •  Average Discount 13%
  •  Average Price (RRP) £733

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5120.1%
Smeg4721.3%
Apple4300.2%
Samsung3951.7%
AEG2830.6%
Hisense2810.8%
Beko2660.6%
Bosch2261.8%
Hotpoint1790.9%
Playstation1740.6%
NEFF1410.3%
Xbox1280.6%
Russell Hobbs1192.4%
Hoover1171.4%
Indesit1170.8%
Asus1121.6%
LG1123.0%
Stoves1050.5%
Miele1011.0%
Nintendo990.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £64.18. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 105 days to go!

Morphy Richards Accents Pyramid 102045 Kettle - Navy, Blue
Morphy Richards
Morphy Richards Accents Pyramid 102045 Kettle - Navy, Blue
From
£64.00
Star Buy
TCL SF540K 32" Full HD Smart Fire TV [2023] - 32SF540K, Grey
TCL
TCL SF540K 32" Full HD Smart Fire TV [2023] - 32SF540K, Grey
From
£119.00
HoMedics TE-200-EU Thermometer, White
Homedics
HoMedics TE-200-EU Thermometer, White
From
£19.00
Stoves Richmond 100cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A/A/A Rated, Grey
Stoves
Stoves Richmond 100cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A/A/A Rated, Grey
From
£1,999.00
Hotpoint H55Z1 112W UK Under Counter Freezer - White - E Rated, White
Hotpoint
Hotpoint H55Z1 112W UK Under Counter Freezer - White - E Rated, White
From
£249.00
Apple iPad Air 11" 256GB WiFi 2025 - Purple, Purple
Apple
Apple iPad Air 11" 256GB WiFi 2025 - Purple, Purple
From
£655.00
ASUS ROG Strix XG27ACS 27" Quad HD 180Hz Gaming Monitor with FreeSync - Black, Black
Asus
ASUS ROG Strix XG27ACS 27" Quad HD 180Hz Gaming Monitor with FreeSync - Black, Black
From
£229.00
Krcher WD 2 Plus Wet & Dry Cleaner - Yellow, Yellow
Kärcher
Krcher WD 2 Plus Wet & Dry Cleaner - Yellow, Yellow
From
£63.00
NEFF N70 S197YCX05G Integrated Full Size Dishwasher - Stainless Steel Control Panel with Sliding Door Fixing Kit - A Rated, Stainless Steel
NEFF
NEFF N70 S197YCX05G Integrated Full Size Dishwasher - Stainless Steel Control Panel with Sliding Door Fixing Kit - A Rated, Stainless Steel
From
£999.00
Dyson Supersonic Straight & Wavy Hair Dryer - Prussian Blue / Rich Copper, Blue
Dyson
Dyson Supersonic Straight & Wavy Hair Dryer - Prussian Blue / Rich Copper, Blue
From
£329.00
Smeg 50's Style Pan 24 cm Non-stick Casserole Dish - Red, Red
Smeg
Smeg 50's Style Pan 24 cm Non-stick Casserole Dish - Red, Red
From
£129.00
Brother DSmobile Portable Scanner - White, White
Brother
Brother DSmobile Portable Scanner - White, White
From
£104.00
Smeg 50's Retro KLF03BLUK Kettle - Black, Black
Smeg 50's Retro
Smeg 50's Retro KLF03BLUK Kettle - Black, Black
From
£129.00
Rangemaster Classic CLA100EIBL/C 100cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic CLA100EIBL/C 100cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
From
£2,699.00
Hoover H-WASH 500 HW412AMC/1 12kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hoover
Hoover H-WASH 500 HW412AMC/1 12kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£419.00
AEG IAE64421FB 60cm Induction Hob - Black, Black
AEG
AEG IAE64421FB 60cm Induction Hob - Black, Black
From
£589.00
Dualit Architect 46505 4 Slice Toaster - Black / Brushed Steel, Black
Dualit
Dualit Architect 46505 4 Slice Toaster - Black / Brushed Steel, Black
From
£140.00
Rangemaster Classic Deluxe CDL90EIRG/B 90cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL90EIRG/B 90cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
From
£2,830.00
Fridgemaster MS83430EB Total No Frost American Fridge Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MS83430EB Total No Frost American Fridge Freezer - Black - E Rated, Black
From
£495.00
Belling BEL Chim 803T Chimney Cooker Hood - Stainless Steel, Stainless Steel
Belling
Belling BEL Chim 803T Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£349.00
Miele MilkPerfection CM6360 Bean to Cup Coffee Machine - Obsidian Black / Clean Steel Metallic, Black
Miele
Miele MilkPerfection CM6360 Bean to Cup Coffee Machine - Obsidian Black / Clean Steel Metallic, Black
From
£1,399.00
Samsung Galaxy A55 5G 256GB Smartphone in Awesome Navy, Blue
Samsung
Samsung Galaxy A55 5G 256GB Smartphone in Awesome Navy, Blue
From
£467.00
Electra W1463CT1W 10kg Washing Machine with 1400 rpm - White - A Rated, White
Electra
Electra W1463CT1W 10kg Washing Machine with 1400 rpm - White - A Rated, White
From
£269.00
Test Drive Unlimited - Solar Crown for Xbox Series X, White
Xbox
Test Drive Unlimited - Solar Crown for Xbox Series X, White
From
£39.00
AEG 6000 SteamBake CIB6743ACM 60cm Double Oven Electric Cooker with - Stainless Steel - A Rated, Stainless Steel
AEG
AEG 6000 SteamBake CIB6743ACM 60cm Double Oven Electric Cooker with - Stainless Steel - A Rated, Stainless Steel
From
£959.00
Apple Watch Series 10, 42mm, Natural Titanium Case, GPS + Cellular [2024] - Stone Grey Sport Band - M/L, Grey
Apple
Apple Watch Series 10, 42mm, Natural Titanium Case, GPS + Cellular [2024] - Stone Grey Sport Band - M/L, Grey
From
£699.00
Morphy Richards Signature Matt 245703 4 Slice Toaster - Midnight Blue, Blue
Morphy Richards
Morphy Richards Signature Matt 245703 4 Slice Toaster - Midnight Blue, Blue
From
£83.00
TCL SF540K 40" Full HD Smart Fire TV [2023] - 40SF540K, Grey
TCL
TCL SF540K 40" Full HD Smart Fire TV [2023] - 40SF540K, Grey
From
£158.00
Black + Decker HVLP200-GB Hand Held Paint Sprayer - Black / Orange, Black
Black + Decker
Black + Decker HVLP200-GB Hand Held Paint Sprayer - Black / Orange, Black
From
£68.00
LG NatureFRESH GSBC40PYPE Total No Frost American Fridge Freezer - Prime Silver - E Rated, Silver
LG
LG NatureFRESH GSBC40PYPE Total No Frost American Fridge Freezer - Prime Silver - E Rated, Silver
From
£829.00
Omron RS4 Blood Pressure Monitor, Black
Omron
Omron RS4 Blood Pressure Monitor, Black
From
£66.00
Apple iPad Air 11" 512GB WiFi 2025 - Starlight, White
Apple
Apple iPad Air 11" 512GB WiFi 2025 - Starlight, White
From
£899.00
TCL C6KS 75" 4K Ultra HD MiniLED Smart Google TV [2025] - 75C6KS-UK, Silver
TCL
TCL C6KS 75" 4K Ultra HD MiniLED Smart Google TV [2025] - 75C6KS-UK, Silver
From
£799.00
Krcher WD 5 Wet & Dry Cleaner - Yellow, Yellow
Kärcher
Krcher WD 5 Wet & Dry Cleaner - Yellow, Yellow
From
£149.00
Dyson Supersonic Nural Curly+Coily Hair Dryer - Prussian Blue / Rich Copper, Blue
Dyson
Dyson Supersonic Nural Curly+Coily Hair Dryer - Prussian Blue / Rich Copper, Blue
From
£329.00
Smeg 50's Style Pan 28 cm Non-stick Frying Pan - Red, Red
Smeg
Smeg 50's Style Pan 28 cm Non-stick Frying Pan - Red, Red
From
£59.00
Elica NT-SWITCH BG DO Venting Induction Hob - Black - For Ducted Ventilation, Black
Elica
Elica NT-SWITCH BG DO Venting Induction Hob - Black - For Ducted Ventilation, Black
From
£1,449.00
Rangemaster Kitchener KCH90ECCR/C 90cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Kitchener KCH90ECCR/C 90cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
From
£1,869.00
Hoover H-WASH 500 HW412AMBCB/1 12kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Hoover
Hoover H-WASH 500 HW412AMBCB/1 12kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
From
£449.00
AEG FFB73727PW Full Size Dishwasher - White - D Rated, White
AEG
AEG FFB73727PW Full Size Dishwasher - White - D Rated, White
From
£699.00
Best Seller
Dualit Classic 72820 Kettle - Chrome / Copper, Chrome
Dualit
Dualit Classic 72820 Kettle - Chrome / Copper, Chrome
From
£160.00
Rangemaster Classic Deluxe CDL90DFFRP/B 90cm Dual Fuel Range Cooker with Gas Hob - Royal Pearl / Brass - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe CDL90DFFRP/B 90cm Dual Fuel Range Cooker with Gas Hob - Royal Pearl / Brass - A/A Rated, Grey
From
£2,369.00