AO Sale

  •  SALE on, save up to 47%
  •  Average Saving £65
  •  Average Discount 12%
  •  Average Price (RRP) £729

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5110.1%
Smeg4751.2%
Apple4280.2%
Samsung3951.6%
AEG2821.0%
Beko2681.1%
Hisense2651.0%
Bosch2251.9%
Playstation1800.5%
Hotpoint1771.7%
NEFF1400.4%
Xbox1250.5%
Russell Hobbs1182.4%
Indesit1151.4%
Hoover1151.3%
LG1093.0%
Asus1092.2%
Stoves1050.8%
Miele981.1%
Nintendo960.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £65.47. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 102 days to go!

Stoves Richmond Deluxe 90cm Dual Fuel Range Cooker - Cream - A/A/A Rated, Cream
Stoves
Stoves Richmond Deluxe 90cm Dual Fuel Range Cooker - Cream - A/A/A Rated, Cream
From
£2,219.00
Samsung Galaxy S25 Ultra 256GB Smartphone in Titanium Grey, Grey
Samsung
Samsung Galaxy S25 Ultra 256GB Smartphone in Titanium Grey, Grey
From
£1,138.00
Rangemaster Estel Deluxe ESDL90DFPSLT/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPSLT/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A/A Rated, Grey
From
£2,899.00
Dyson Airwrap I.D. Straight & Wavy 533593-01 Hot Air Styler - Ceramic Patina / Topaz, Orange
Dyson
Dyson Airwrap I.D. Straight & Wavy 533593-01 Hot Air Styler - Ceramic Patina / Topaz, Orange
From
£399.00
DOOM: The Dark Ages for PS5, White
Playstation
DOOM: The Dark Ages for PS5, White
From
£62.00
Samsung Q7F 50" 4K Ultra HD QLED Smart TV [2025] - QE50Q7F, Black
Samsung
Samsung Q7F 50" 4K Ultra HD QLED Smart TV [2025] - QE50Q7F, Black
From
£529.00
PlayStation PULSE Explore Wireless Gaming Headset - Midnight Black, Black
Playstation
PlayStation PULSE Explore Wireless Gaming Headset - Midnight Black, Black
From
£200.00
Stoves Richmond Deluxe 110DF 110cm Dual Fuel Range Cooker - Anthracite - A Rated, Grey
Stoves
Stoves Richmond Deluxe 110DF 110cm Dual Fuel Range Cooker - Anthracite - A Rated, Grey
From
£2,799.00
TCL V5C 40" Full HD QLED Smart Android TV [2025] - 40V5C-UK, Black
TCL
TCL V5C 40" Full HD QLED Smart Android TV [2025] - 40V5C-UK, Black
From
£179.00
Sanus Vuepoint F32C-B2 Fixed TV Wall Bracket For 32 to 47 inch TV's, Black
Sanus Vuepoint
Sanus Vuepoint F32C-B2 Fixed TV Wall Bracket For 32 to 47 inch TV's, Black
From
£29.00
Microsoft Surface Slim Pen 2 - Black, Black
Microsoft
Microsoft Surface Slim Pen 2 - Black, Black
From
£81.00
Star Buy
Rangemaster Professional Deluxe PDL90EICR/C 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Professional Deluxe PDL90EICR/C 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
From
£2,749.00
Hisense BID95211BGUK Built In Electric Double Oven - Black - A/A Rated, Black
Hisense
Hisense BID95211BGUK Built In Electric Double Oven - Black - A/A Rated, Black
From
£349.00
Smeg 50's Retro Mini KLF05PGUK Kettle - Pastel Green, Green
Smeg
Smeg 50's Retro Mini KLF05PGUK Kettle - Pastel Green, Green
From
£119.00
NEFF N90 C24MS71G0B Wifi Connected Built In Compact Electric Single Oven with Microwave Function with Pyrolytic Cleaning - Graphite, Silver
NEFF
NEFF N90 C24MS71G0B Wifi Connected Built In Compact Electric Single Oven with Microwave Function with Pyrolytic Cleaning - Graphite, Silver
From
£1,499.00
Fridgemaster MS91547DFE Non-Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Fridgemaster
Fridgemaster MS91547DFE Non-Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£549.00
Philips L'OR Barista LM8014/60 Pod Coffee Machine - Black, Black
Philips
Philips L'OR Barista LM8014/60 Pod Coffee Machine - Black, Black
From
£136.00
Haier HSW79F18DIPT Wifi Connected Plumbed Frost Free American Fridge Freezer - Black - D Rated, Black
Haier
Haier HSW79F18DIPT Wifi Connected Plumbed Frost Free American Fridge Freezer - Black - D Rated, Black
From
£1,169.00
Russell Hobbs Classics 24090 4 Slice Toaster - Stainless Steel, Stainless Steel
Russell Hobbs
Russell Hobbs Classics 24090 4 Slice Toaster - Stainless Steel, Stainless Steel
From
£39.00
Apple Smart Folio for iPad Air 13-inch (M2) M2 - Light Violet, Purple
Apple
Apple Smart Folio for iPad Air 13-inch (M2) M2 - Light Violet, Purple
From
£94.00
Hoover H-WASH&DRY 350 H3DPS41066TABR80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Hoover
Hoover H-WASH&DRY 350 H3DPS41066TABR80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
From
£399.00
Russell Hobbs RH143FZ552E1SS 143cm High Small Upright Freezer - Stainless Steel - E Rated, Stainless Steel
Russell Hobbs
Russell Hobbs RH143FZ552E1SS 143cm High Small Upright Freezer - Stainless Steel - E Rated, Stainless Steel
From
£319.00
Apple iPhone 16 Plus 128GB in White, White
Apple
Apple iPhone 16 Plus 128GB in White, White
From
£799.00
Bosch Series 2 KIN96NSE0G 194cm High 60/40 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIN96NSE0G 194cm High 60/40 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£899.00
Braun Silk-pil 9 Epilator Pink, Pink
Braun
Braun Silk-pil 9 Epilator Pink, Pink
From
£110.00
Apple Lightning to USB Cable (1m) - White, White
Apple
Apple Lightning to USB Cable (1m) - White, White
From
£19.00
PanzerGlass Screen Protector for iPhone 16 - Ultra-Wide Fit, Transparent
PanzerGlass
PanzerGlass Screen Protector for iPhone 16 - Ultra-Wide Fit, Transparent
From
£34.00
Samsung Galaxy S25 Ultra 512GB Smartphone in Titanium Grey, Grey
Samsung
Samsung Galaxy S25 Ultra 512GB Smartphone in Titanium Grey, Grey
From
£1,199.00
Rangemaster Estel Deluxe ESDL90EIPBOR/CM1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDL90EIPBOR/CM1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
From
£3,299.00
Dyson Airwrap I.D. Curly & Coily 533735-01 Hot Air Styler - Ceramic Patina / Topaz, Orange
Dyson
Dyson Airwrap I.D. Curly & Coily 533735-01 Hot Air Styler - Ceramic Patina / Topaz, Orange
From
£399.00
AEG 8000 AuroraTech NDV8761CT 60cm Chimney Cooker Hood - Matt Black, Black
AEG
AEG 8000 AuroraTech NDV8761CT 60cm Chimney Cooker Hood - Matt Black, Black
From
£799.00
Star Buy
Ring Outdoor Camera Plus (Plug In) 2K Smart Home Security Camera - White, White
Ring
Ring Outdoor Camera Plus (Plug In) 2K Smart Home Security Camera - White, White
From
£99.00
Stoves Richmond Deluxe 110DF 110cm Dual Fuel Range Cooker with Gas Hob - Ice White - A Rated, White
Stoves
Stoves Richmond Deluxe 110DF 110cm Dual Fuel Range Cooker with Gas Hob - Ice White - A Rated, White
From
£2,799.00
Hisense A6Q 43" 4K Ultra HD Smart Freely TV [2025] - 43A6QTUK, Black
Hisense
Hisense A6Q 43" 4K Ultra HD Smart Freely TV [2025] - 43A6QTUK, Black
From
£429.00
Logitech MK270 Wireless USB Keyboard with Optical Mouse - Black, Black
Logitech
Logitech MK270 Wireless USB Keyboard with Optical Mouse - Black, Black
From
£34.00
Apple Magic Keyboard Folio for iPad (10th generation) - White, White
Apple
Apple Magic Keyboard Folio for iPad (10th generation) - White, White
From
£244.00
Hoover H-DISH 500 HDPH2D1049W Slimline Dishwasher - White - E Rated, White
Hoover
Hoover H-DISH 500 HDPH2D1049W Slimline Dishwasher - White - E Rated, White
From
£249.00
Vax Platinum Power Max ECB1SPV1 Carpet Cleaner, Silver
VAX
Vax Platinum Power Max ECB1SPV1 Carpet Cleaner, Silver
From
£169.00
Rangemaster Nexus Steam NEX110SODFFIV/C 110cm Dual Fuel Range Cooker with Gas Hob - Ivory / Chrome - A Rated, Cream
Rangemaster
Rangemaster Nexus Steam NEX110SODFFIV/C 110cm Dual Fuel Range Cooker with Gas Hob - Ivory / Chrome - A Rated, Cream
From
£4,999.00
Hisense BI62211CX Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Hisense
Hisense BI62211CX Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
From
£229.00
Smeg 50's Retro Mini KLF05RDUK Kettle - Red, Red
Smeg
Smeg 50's Retro Mini KLF05RDUK Kettle - Red, Red
From
£119.00
AEG FSS53637Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
AEG
AEG FSS53637Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
From
£545.00