AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £59
  •  Average Discount 14%
  •  Average Price (RRP) £772

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5280.3%
Smeg4811.1%
Apple3640.3%
Samsung2941.4%
Hisense2920.4%
Beko2340.4%
AEG2291.0%
Bosch2250.9%
Playstation1770.3%
Hotpoint1560.2%
Russell Hobbs1443.1%
Hoover1321.3%
NEFF1280.9%
Bertazzoni1180.0%
Xbox1180.9%
Nintendo1161.4%
LG1080.7%
Haier1001.7%
Stoves980.6%
Asus891.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 14% and an average saving of £59.02. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

So far this year the best sale for AO has been the Black Friday sale in November with 1435 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
22/11/2025November14353.1%
23/11/2025November14003.0%
24/11/2025November13793.0%
21/11/2025November12722.7%
16/11/2025November12212.6%
15/11/2025November12202.5%
17/11/2025November12102.5%
18/11/2025November12272.5%
14/11/2025November11962.5%
13/11/2025November11922.4%
29/11/2025November11132.3%
30/11/2025November10952.3%
12/11/2025November11322.2%
01/12/2025December10772.3%
02/12/2025December10682.3%
08/11/2025November11212.2%
28/11/2025November10802.3%
27/11/2025November10492.3%
10/11/2025November11032.2%
11/11/2025November11002.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 325 days to go!

Beko EnergySpin BM5D512845UW 12Kg/8Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], White
Beko
Beko EnergySpin BM5D512845UW 12Kg/8Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], White
Save 31%
£649.00£449.00
Russell Hobbs Classic Glass 26081 Kettle - White, White
Russell Hobbs Classic
Russell Hobbs Classic Glass 26081 Kettle - White, White
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£39.00£27.00
Tower Vortx 4L Digital T17205AFR Air Fryer - Black, Black
Tower
Tower Vortx 4L Digital T17205AFR Air Fryer - Black, Black
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£49.00£34.00
Shark PowerDetect NeverTouch Pro 2-in-1 Robotic Vacuum Cleaner - White, White
Shark
Shark PowerDetect NeverTouch Pro 2-in-1 Robotic Vacuum Cleaner - White, White
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£799.00£549.00
Shark Anti-Hair Wrap with PowerFins & Powered Lift Away Cordless Vacuum Cleaner with up to 60 Minutes Run Time - Red - ICZ300UK, Red
Shark
Shark Anti-Hair Wrap with PowerFins & Powered Lift Away Cordless Vacuum Cleaner with up to 60 Minutes Run Time - Red - ICZ300UK, Red
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£399.00£279.00
NEFF N70 KU9202HF0G Built In Wine Cooler - Black - F Rated, Black
NEFF
NEFF N70 KU9202HF0G Built In Wine Cooler - Black - F Rated, Black
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£1,279.00£899.00
Tower Vortx 8L Dual Basket T17181AFR Air Fryer - Black, Black
Tower
Tower Vortx 8L Dual Basket T17181AFR Air Fryer - Black, Black
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£99.00£69.00
Dyson V11 Advanced Cordless Vacuum Cleaner - Purple / Nickel, Purple
Dyson
Dyson V11 Advanced Cordless Vacuum Cleaner - Purple / Nickel, Purple
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£429.00£299.00
ASUS VIGOUR Backpack for 16" Laptop - Black, Black
Asus
ASUS VIGOUR Backpack for 16" Laptop - Black, Black
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£69.00£49.00
NEFF N70 KU9213HG0G Built In Wine Cooler - Black - G Rated, Black
NEFF
NEFF N70 KU9213HG0G Built In Wine Cooler - Black - G Rated, Black
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£1,726.00£1,229.00
Smeg Mini Pro Espresso Coffee Machine - Emerald Green - EMC02EGMUK, Green
Smeg
Smeg Mini Pro Espresso Coffee Machine - Emerald Green - EMC02EGMUK, Green
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£1,399.00£999.00
Canon PIXMA TR4755i Inkjet Printer - Black, Black
Canon
Canon PIXMA TR4755i Inkjet Printer - Black, Black
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£69.00£49.00
Mario + Rabbids Sparks of Hope (Code In Box) for Nintendo Switch - Digital Download, White
Nintendo
Mario + Rabbids Sparks of Hope (Code In Box) for Nintendo Switch - Digital Download, White
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£18.00£13.00
George Foreman Fit Grill - Medium 25810 Health Grill - Black, Black
George Foreman
George Foreman Fit Grill - Medium 25810 Health Grill - Black, Black
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£54.00£39.00
Russell Hobbs Honeycomb 26061 2 Slice Toaster - Black, Black
Russell Hobbs
Russell Hobbs Honeycomb 26061 2 Slice Toaster - Black, Black
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£32.00£23.00
Russell Hobbs Honeycomb 26053 Kettle - Grey, Grey
Russell Hobbs
Russell Hobbs Honeycomb 26053 Kettle - Grey, Grey
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£32.00£23.00
Russell Hobbs Honeycomb 26050 Kettle - White, White
Russell Hobbs Honeycomb
Russell Hobbs Honeycomb 26050 Kettle - White, White
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£32.00£23.00
Ninja FrostVault 50QT/47L FB151UKGY Cool Box - Eclipse Grey, Grey
Ninja
Ninja FrostVault 50QT/47L FB151UKGY Cool Box - Eclipse Grey, Grey
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£249.00£179.00
Panasonic SD-PN100KXC Bread Maker - Black, Black
Panasonic
Panasonic SD-PN100KXC Bread Maker - Black, Black
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£109.00£79.00
Belling ComfortCook BEL GHU753RI 75cm Gas Hob - Stainless Steel, Stainless Steel
Belling
Belling ComfortCook BEL GHU753RI 75cm Gas Hob - Stainless Steel, Stainless Steel
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£179.00£129.00
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Dyson Hot+Cool Gen1 HP10 Fan Heating Air Purifier - White, White
Dyson
Dyson Hot+Cool Gen1 HP10 Fan Heating Air Purifier - White, White
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£549.00£399.00
Hoover Pro Wash Series 5 HBP 413BL8G-80 13kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Hoover
Hoover Pro Wash Series 5 HBP 413BL8G-80 13kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
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£549.00£399.00
Russell Hobbs Steam Genie 27220 Handheld Garment Steamer - Jade Green, Green
Russell Hobbs
Russell Hobbs Steam Genie 27220 Handheld Garment Steamer - Jade Green, Green
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£44.00£32.00
Bissell PowerClean 2X 3112E Carpet Cleaner, Grey
Bissell
Bissell PowerClean 2X 3112E Carpet Cleaner, Grey
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£219.00£159.00
Acer Aspire Go 14 AG14-31P 14" Laptop - Intel Processor N-series, 128GB SSD, 4 GB RAM - Silver, Silver
Acer
Acer Aspire Go 14 AG14-31P 14" Laptop - Intel Processor N-series, 128GB SSD, 4 GB RAM - Silver, Silver
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£315.00£229.00
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Electra C4510IE Fully Integrated Slimline Dishwasher - White Control Panel with Fixed Door Hinge Kit - E Rated, White
Electra
Electra C4510IE Fully Integrated Slimline Dishwasher - White Control Panel with Fixed Door Hinge Kit - E Rated, White
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£229.00£169.00
Samsung NK36M3050PS 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Samsung
Samsung NK36M3050PS 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£229.00£169.00
Russell Hobbs Classic Glass 26080 Kettle - Glass, Glass
Russell Hobbs Classic
Russell Hobbs Classic Glass 26080 Kettle - Glass, Glass
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£39.00£29.00
Philips 2000 series True Wireless Earbuds - Black, Black
Philips
Philips 2000 series True Wireless Earbuds - Black, Black
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£39.00£29.00
Philips 2000 series True Wireless Earbuds - White, White
Philips
Philips 2000 series True Wireless Earbuds - White, White
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£39.00£29.00
Russell Hobbs Steam Power 24420 Pressurised Steam Generator Iron - Black / White, Black
Russell Hobbs
Russell Hobbs Steam Power 24420 Pressurised Steam Generator Iron - Black / White, Black
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£89.00£66.00
Bosch Series 6 MUMS6ZM00G Stand Mixer with 5.5 Litre Bowl - Black, Black
Bosch
Bosch Series 6 MUMS6ZM00G Stand Mixer with 5.5 Litre Bowl - Black, Black
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£599.00£450.00
Smeg 50's Retro DCF02GRUK Filter Coffee Machine with Timer - Slate Grey, Grey
Smeg
Smeg 50's Retro DCF02GRUK Filter Coffee Machine with Timer - Slate Grey, Grey
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£199.00£149.00
Dyson Supersonic Nural Straight+Wavy Hair Dryer - Amber Silk, Pink
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Dyson Supersonic Nural Straight+Wavy Hair Dryer - Amber Silk, Pink
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£399.00£299.00
Smeg 50s Style Retro Right Hand Hinge FAB28RDRB5 153cm Small Fridge - Ruby - D Rated, Red
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDRB5 153cm Small Fridge - Ruby - D Rated, Red
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£2,039.00£1,529.00
Tower T17141 Pizza Maker - Grey / Chrome, Grey
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Tower T17141 Pizza Maker - Grey / Chrome, Grey
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£199.00£149.00
Elica LANE60IXA52 51 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
Elica
Elica LANE60IXA52 51 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
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£369.00£279.00
Russell Hobbs Steam Power 24440 Pressurised Steam Generator Iron - Purple / White, Purple
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Russell Hobbs Steam Power 24440 Pressurised Steam Generator Iron - Purple / White, Purple
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£109.00£83.00
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Remington ONE Total Body PG780 Multi Groomer - Black, Black
Remington
Remington ONE Total Body PG780 Multi Groomer - Black, Black
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BeModern Espire 15784 Coal Bed Electric Stove With Remote Control - Matte Black, Black
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BeModern Espire 15784 Coal Bed Electric Stove With Remote Control - Matte Black, Black
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LG InstaView GMK960EV2E Total No Frost American Fridge Freezer - Essence Black Steel - E Rated, Essence Black Steel
LG
LG InstaView GMK960EV2E Total No Frost American Fridge Freezer - Essence Black Steel - E Rated, Essence Black Steel
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Hisense 1Q Series WF1Q8041BW 8kg Washing Machine with 1400 rpm - White - A Rated, White
Hisense
Hisense 1Q Series WF1Q8041BW 8kg Washing Machine with 1400 rpm - White - A Rated, White
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£329.00£249.00
8kg