Iceland Sale

These Star Buy products from Iceland have the lowest prices when compared to all the stores we've checked them against.

Which brands do Iceland stock?

Top 20 Iceland brands
BrandNo. of productsAverage discount
Iceland16372.0%
Cadbury1461.9%
Iceland Luxury1021.0%
Heinz943.1%
Slimming World804.2%
Birds Eye753.1%
TGI Fridays732.9%
McVitie's671.4%
Walkers664.1%
MyProtein631.8%
Cathedral City540.9%
Kellogg's533.3%
Young's441.1%
Müller430.0%
Warburtons430.5%
Whitworths421.8%
Home410.0%
Nescafé410.8%
Coca-Cola400.5%
The Daily Bakery394.0%

When is the biggest Iceland sale?

So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%


Top 20 Iceland sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
02/10/2025October6132.8%
01/10/2025October6122.8%
29/09/2025September6062.8%
04/10/2025October6032.8%
03/10/2025October6032.8%
05/10/2025October5992.8%
24/09/2025September5762.7%
25/09/2025September5772.7%
27/09/2025September5772.7%
26/09/2025September5772.7%
06/10/2025October5752.7%
30/09/2025September5732.7%
31/10/2025October5632.7%
29/10/2025October5652.6%
30/10/2025October5652.6%
28/09/2025September5642.6%
27/10/2025October5512.6%
23/10/2025October5512.6%
28/10/2025October5462.6%
22/10/2025October5492.5%

When is the next sale?

We are predicting the next Iceland sale to be the Autumn sale in September. 328 days to go!


When are most items on sale?

 
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25

Use the graph to see the best time of the year for discounts at Iceland


How have Iceland average prices varied over the last four years?

MonthAverage Price
2025202420232022
Jan£2.84£2.85£2.72£509.95
Feb£2.82£2.84£2.81£505.24
Mar£2.84£2.80£2.82£505.62
Apr£2.86£2.80£2.88£560.16
May£2.87£2.81£2.87£290.15
Jun£2.87£2.80£2.89£2.55
Jul£2.88£2.80£2.87£2.54
Aug£2.92£2.81£2.85£2.54
Sep£2.98£2.79£2.91£2.56
Oct£2.98£2.79£2.94£2.59
Nov---£2.84£3.01£2.74
Dec---£2.91£2.99£2.78
Key: Lowest month Highest month

We monitor Iceland prices every day and have collated the average prices per month into this table.

Radox Mineral Therapy Bath Soak Sleep Aromatherapy 500 ml
Radox
Radox Mineral Therapy Bath Soak Sleep Aromatherapy 500 ml
From
£2.00
Star Buy
Zoflora 250ml Assortment
Zoflora
Zoflora 250ml Assortment
From
£2.50
Star Buy
DREAMIES Cat Treat Biscuits With Cheese Flavour 60g
Iceland
DREAMIES Cat Treat Biscuits With Cheese Flavour 60g
From
£1.25
Star Buy
Astonish Toilet Bowl Fizz & Fresh Eucalyptus Fresh Tablets 8 x 25g (200g)
Astonish
Astonish Toilet Bowl Fizz & Fresh Eucalyptus Fresh Tablets 8 x 25g (200g)
From
£1.50
Star Buy
Nescafe Dolce Gusto Flat White coffee pods X16
Nescafé
Nescafe Dolce Gusto Flat White coffee pods X16
From
£5.00
Star Buy
Nescafe Dolce Gusto Caf au lait coffee pods x16
Nescafé
Nescafe Dolce Gusto Caf au lait coffee pods x16
From
£5.00
Star Buy
Dreamies Creamy Snack Cat & Kitten Treat with Chicken 4 x 10g
Dreamies
Dreamies Creamy Snack Cat & Kitten Treat with Chicken 4 x 10g
From
£1.15
Star Buy
Comfort Fabric Conditioner Pure 160 washes (4.8 L)
Comfort
Comfort Fabric Conditioner Pure 160 washes (4.8 L)
From
£9.00
Star Buy
Comfort Fabric Conditioner Blue Skies 83 washes (2.49 L)
Comfort
Comfort Fabric Conditioner Blue Skies 83 washes (2.49 L)
From
£4.75
Star Buy
Andrex Ultimate Quilts Toilet Tissue 9 Rolls
Iceland
Andrex Ultimate Quilts Toilet Tissue 9 Rolls
From
£6.50
Star Buy
Radox Mineral Therapy Bath Soak Muscle Soak 500 ml
Radox
Radox Mineral Therapy Bath Soak Muscle Soak 500 ml
From
£2.00
Star Buy
Simple Kind to Skin Shower Gel Refreshing 450 ml
Simple
Simple Kind to Skin Shower Gel Refreshing 450 ml
From
£2.00
Star Buy
Flash Bathroom Cleaning Spray 800ml
Iceland
Flash Bathroom Cleaning Spray 800ml
From
£2.50
Star Buy
Astonish Pomegranate & Raspberry Antibacterial Surface Cleanser 750ml
Astonish
Astonish Pomegranate & Raspberry Antibacterial Surface Cleanser 750ml
From
£1.00
Star Buy
Astonish Pink Blossom Carpet Freshener with Odour Neutraliser 350g
Astonish
Astonish Pink Blossom Carpet Freshener with Odour Neutraliser 350g
From
£1.00
Star Buy
CESAR Classics Terrine Dog Food Trays Mixed in Loaf 8 x 150g
Cesar
CESAR Classics Terrine Dog Food Trays Mixed in Loaf 8 x 150g
From
£6.60
Star Buy
Dove Liquid Hand Wash Deeply Nourishing 250 ml
Dove
Dove Liquid Hand Wash Deeply Nourishing 250 ml
From
£1.50
Star Buy
Comfort Fabric Conditioner Blue Skies 33 washes (990 ml)
Comfort
Comfort Fabric Conditioner Blue Skies 33 washes (990 ml)
From
£2.00
Star Buy
Dr. Beckmann Original Service-It Deep Clean Washing Machine Cleaner Lemon Fresh 250g
Dr. Beckmann
Dr. Beckmann Original Service-It Deep Clean Washing Machine Cleaner Lemon Fresh 250g
From
£2.00
Star Buy
Surf 3 in 1 Laundry Washing Detergent Capsules Tropical Lily 60 washes
Surf
Surf 3 in 1 Laundry Washing Detergent Capsules Tropical Lily 60 washes
From
£11.00
Star Buy
Dove Body Wash Nourishing 720 ml
Dove
Dove Body Wash Nourishing 720 ml
From
£3.75
Star Buy
PEDIGREE DENTASTIX Daily Dental Chews Medium Dog Treat 5 Sticks
Pedigree
PEDIGREE DENTASTIX Daily Dental Chews Medium Dog Treat 5 Sticks
From
£1.50
Star Buy
Persil Laundry Washing Liquid Detergent Non Bio 95 washes (2.565 L)
Persil
Persil Laundry Washing Liquid Detergent Non Bio 95 washes (2.565 L)
From
£12.50
Star Buy
Domestos Bleach Cleaner Spray Multi-Purpose 700 ml
Domestos
Domestos Bleach Cleaner Spray Multi-Purpose 700 ml
From
£2.00
Star Buy
Whiskas 1+ Fish Favourites Adult Wet Cat Food Pouches in Jelly 12 x 85g
Iceland
Whiskas 1+ Fish Favourites Adult Wet Cat Food Pouches in Jelly 12 x 85g
From
£4.75
Star Buy
DREAMIES Meaty Sticks Adult Cat Treats with Scrumptious Salmon 30g
Iceland
DREAMIES Meaty Sticks Adult Cat Treats with Scrumptious Salmon 30g
From
£1.25
Star Buy
Domestos Thick Bleach Original 750 ml
Domestos
Domestos Thick Bleach Original 750 ml
From
£1.30
Star Buy
Radox Mineral Therapy 2-in-1 Shower Gel & Shampoo Feel Awake 225 ml
Radox
Radox Mineral Therapy 2-in-1 Shower Gel & Shampoo Feel Awake 225 ml
From
£1.00
Star Buy
Domestos Toilet & Bathroom Cleaner Spray Power Foam Arctic Fresh 450 ml
Domestos
Domestos Toilet & Bathroom Cleaner Spray Power Foam Arctic Fresh 450 ml
From
£3.00
Star Buy
Multi Branded Lynx Gift Set Africa The O.G. Duo 2 piece
Lynx
Multi Branded Lynx Gift Set Africa The O.G. Duo 2 piece
From
£4.50
Star Buy
Tequila Rose Strawberry Cream Liqueur 2 x 5cl & 2 Shot Glasses
Blue Tree
Tequila Rose Strawberry Cream Liqueur 2 x 5cl & 2 Shot Glasses
From
£7.00
Star Buy
Radox Mineral Therapy Shower Gel Feel Refreshed 225 ml
Radox
Radox Mineral Therapy Shower Gel Feel Refreshed 225 ml
From
£1.00
Star Buy
Simple Lotion Replenishing Rich 125 ml
Simple
Simple Lotion Replenishing Rich 125 ml
From
£2.50
Star Buy
Viakal Fresh Limescale Remover Spray 500ML
Febreze
Viakal Fresh Limescale Remover Spray 500ML
From
£3.00
Star Buy
WINALOT Meaty Chunks Mixed in Gravy Wet Dog Food 12x100g
Winalot
WINALOT Meaty Chunks Mixed in Gravy Wet Dog Food 12x100g
From
£4.75
Star Buy
BAKERS Superfoods Small Dog Chicken Dry Dog Food 1.1kg
Bakers
BAKERS Superfoods Small Dog Chicken Dry Dog Food 1.1kg
From
£3.50
Star Buy
Fairy Original Washing Up Liquid Green with LiftAction 1015ML
Fairy
Fairy Original Washing Up Liquid Green with LiftAction 1015ML
From
£3.00
Star Buy
Gaviscon Double Action Heartburn & Indigestion Liquid Mint Flavour 150ml
Gaviscon
Gaviscon Double Action Heartburn & Indigestion Liquid Mint Flavour 150ml
From
£4.50
Star Buy
Persil Laundry Washing Liquid Detergent Non Bio 105 wash 2.835 l
Persil
Persil Laundry Washing Liquid Detergent Non Bio 105 wash 2.835 l
From
£10.00
Star Buy
Lynx Aerosol Body Spray Africa 200 ml
Lynx
Lynx Aerosol Body Spray Africa 200 ml
From
£3.50
Star Buy
Lynx Body Wash Africa 225 ml
Lynx
Lynx Body Wash Africa 225 ml
From
£1.50
Star Buy
Lynx Aerosol Body Spray Black 200 ml
Lynx
Lynx Aerosol Body Spray Black 200 ml
From
£3.50
Star Buy