AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £63
  •  Average Discount 12%
  •  Average Price (RRP) £734

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5090.1%
Smeg4811.0%
Apple4270.3%
Samsung3921.4%
AEG2891.0%
Hisense2671.0%
Beko2651.1%
Bosch2251.8%
Playstation1820.3%
Hotpoint1671.4%
NEFF1390.3%
Xbox1270.5%
Hoover1151.3%
Russell Hobbs1121.3%
Indesit1081.4%
Stoves1050.8%
Asus1051.9%
LG1023.4%
Miele990.9%
Nintendo950.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of ÂŖ62.61. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For ÂŖ32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 99 days to go!

Swann 8 channel 4 bullet camera1080P 1TBHDD DVR CCTV kit 1080p Smart Home Security Cameras - White, White
Swann
Swann 8 channel 4 bullet camera1080P 1TBHDD DVR CCTV kit 1080p Smart Home Security Cameras - White, White
From
£349.00
Melitta EPOS Espresso Coffee Machine - Black / Gold - 6776227, Black
Melitta
Melitta EPOS Espresso Coffee Machine - Black / Gold - 6776227, Black
From
£349.00
TCL T8C 75" 4K Ultra HD QLED Smart Google TV [2025] - 75T8C-UK, Silver
TCL
TCL T8C 75" 4K Ultra HD QLED Smart Google TV [2025] - 75T8C-UK, Silver
From
£798.00
MSI PRO MP272L 27" Full HD 100Hz Monitor - Black, Black
MSI
MSI PRO MP272L 27" Full HD 100Hz Monitor - Black, Black
From
£69.00
Apple 140W USB-C Power Adapter 140 Watt - White, White
Apple
Apple 140W USB-C Power Adapter 140 Watt - White, White
From
£99.00
Samsung QN900F 65" 8K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE65QN900F, Black
Samsung
Samsung QN900F 65" 8K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE65QN900F, Black
From
£2,999.00
Beko BDFN26442W Full Size Dishwasher - White - C Rated, White
Beko
Beko BDFN26442W Full Size Dishwasher - White - C Rated, White
From
£369.00
Lenovo IdeaPad Slim 3 15Q8X10 Laptop - Qualcomm Snapdragon, 256GB SSD, 16 GB RAM - Lunar Grey, Grey
Lenovo
Lenovo IdeaPad Slim 3 15Q8X10 Laptop - Qualcomm Snapdragon, 256GB SSD, 16 GB RAM - Lunar Grey, Grey
From
£599.00
Hisense GG773B 75cm Gas Hob - Black, Black
Hisense
Hisense GG773B 75cm Gas Hob - Black, Black
From
£287.00
Rangemaster Professional Deluxe PDL90EICR/C 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Professional Deluxe PDL90EICR/C 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
From
£2,749.00
Melitta Barista TS Smart 6764549 Bean to Cup Coffee Machine - Black, Black
Melitta
Melitta Barista TS Smart 6764549 Bean to Cup Coffee Machine - Black, Black
From
£619.00
Smeg 50's Retro Mini KLF05PGUK Kettle - Pastel Green, Green
Smeg
Smeg 50's Retro Mini KLF05PGUK Kettle - Pastel Green, Green
From
£119.00
Swan Nordic SK14610GRYN Kettle - Grey, Grey
Swan Nordic
Swan Nordic SK14610GRYN Kettle - Grey, Grey
From
£40.00
Whirlpool BIWMWG81485UK Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
Whirlpool
Whirlpool BIWMWG81485UK Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
From
£499.00
8kg
TCL S5400AK 40" Full HD Smart Android TV [2023] - 40S5400AK, Black
TCL
TCL S5400AK 40" Full HD Smart Android TV [2023] - 40S5400AK, Black
From
£158.00
Beko LSP4671W 171cm Fridge - White - E Rated, White
Beko
Beko LSP4671W 171cm Fridge - White - E Rated, White
From
£489.00
Candy Rapid RO16106DWMCR7-80 10kg WiFi Connected Washing Machine with 1600 rpm - Graphite - A Rated, Silver
Candy
Candy Rapid RO16106DWMCR7-80 10kg WiFi Connected Washing Machine with 1600 rpm - Graphite - A Rated, Silver
From
£379.00
Bosch Series 4 WAN28258GB 8kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 4 WAN28258GB 8kg Washing Machine with 1400 rpm - White - A Rated, White
From
£479.00
8kg
Beko ASN642VPS Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko ASN642VPS Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£849.00
AEG 6000 AutoSense LFX6G7434BI Integrated 7kg Washing Machine with 1400 rpm - White - B Rated, White
AEG
AEG 6000 AutoSense LFX6G7434BI Integrated 7kg Washing Machine with 1400 rpm - White - B Rated, White
From
£548.00
7kg
Apple iPhone 16 Plus Silicone Case with MagSafe for iPhone 16 Plus - Ultramarine, Blue
Apple
Apple iPhone 16 Plus Silicone Case with MagSafe for iPhone 16 Plus - Ultramarine, Blue
From
£49.00
Apple iPad mini 8.3" 128GB WiFi 2024 - Starlight, White
Apple
Apple iPad mini 8.3" 128GB WiFi 2024 - Starlight, White
From
£461.00
Nilfisk 140-6 POWERCONTROL 128471254 Pressure Washer - Sapphire Blue, Blue
Nilfisk
Nilfisk 140-6 POWERCONTROL 128471254 Pressure Washer - Sapphire Blue, Blue
From
£186.00
Turtle Beach VelocityOne Stand Flight Stand - Black, Black
Turtle Beach
Turtle Beach VelocityOne Stand Flight Stand - Black, Black
From
£165.00
Siemens TP715GB1 Bean to Cup Coffee Machine - Graphite, Silver
Siemens
Siemens TP715GB1 Bean to Cup Coffee Machine - Graphite, Silver
From
£899.00
Segway Ninebot eKickScooter E2 PRO E Electric Scooter, Black
Segway
Segway Ninebot eKickScooter E2 PRO E Electric Scooter, Black
From
£329.00
Apple USB-C to Lightning Cable (2m) - White, White
Apple
Apple USB-C to Lightning Cable (2m) - White, White
From
£29.00
Samsung QN90F 55" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE55QN90F, Black
Samsung
Samsung QN90F 55" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE55QN90F, Black
From
£1,399.00
Haier FD 70 Series 3 HFR3718ENMM Total No Frost American Fridge Freezer - Platinum Inox - E Rated, Silver
Haier
Haier FD 70 Series 3 HFR3718ENMM Total No Frost American Fridge Freezer - Platinum Inox - E Rated, Silver
From
£749.00
Shark FlexFusion Straight 5-in-1 HD652SUK Hot Air Styler - Cosmic Blush, Purple
Shark
Shark FlexFusion Straight 5-in-1 HD652SUK Hot Air Styler - Cosmic Blush, Purple
From
£370.00
Hotpoint FabicCare C HSD 82M BB UK 8Kg Heat Pump Tumble Dryer - Black - A+ Rated, Black
Hotpoint
Hotpoint FabicCare C HSD 82M BB UK 8Kg Heat Pump Tumble Dryer - Black - A+ Rated, Black
From
£429.00
8kg
Everybody's Golf Hot Shots for Nintendo Switch 2, White
Nintendo
Everybody's Golf Hot Shots for Nintendo Switch 2, White
From
£49.00
Sony HTA3000.CEK 3.1 Soundbar - Black, Black
Sony
Sony HTA3000.CEK 3.1 Soundbar - Black, Black
From
£499.00
Hisense RB327N4BWE 182cm High 50/50 No Frost Fridge Freezer - White - E Rated, White
Hisense
Hisense RB327N4BWE 182cm High 50/50 No Frost Fridge Freezer - White - E Rated, White
From
£319.00
Tefal OptiGrill XL GC722D40 Health Grill - Stainless Steel, Stainless Steel
Tefal
Tefal OptiGrill XL GC722D40 Health Grill - Stainless Steel, Stainless Steel
From
£136.00
Rangemaster Nexus Steam NEX110SODFFIV/C 110cm Dual Fuel Range Cooker with Gas Hob - Ivory / Chrome - A Rated, Cream
Rangemaster
Rangemaster Nexus Steam NEX110SODFFIV/C 110cm Dual Fuel Range Cooker with Gas Hob - Ivory / Chrome - A Rated, Cream
From
£4,999.00
Ninja Foodi Max AG551UK Air Fryer - Grey, Grey
Ninja
Ninja Foodi Max AG551UK Air Fryer - Grey, Grey
From
£269.00
Smeg 50's Retro Mini KLF05RDUK Kettle - Red, Red
Smeg
Smeg 50's Retro Mini KLF05RDUK Kettle - Red, Red
From
£119.00
Yale Conexis L2 Smart Door Lock - No Subscription Required - White, White
Yale
Yale Conexis L2 Smart Door Lock - No Subscription Required - White, White
From
£238.00
Whirlpool BIWMWG91485UK Integrated 9kg Washing Machine with 1400 rpm - White - B Rated, White
Whirlpool
Whirlpool BIWMWG91485UK Integrated 9kg Washing Machine with 1400 rpm - White - B Rated, White
From
£529.00
9kg
Beko CNG7603VPX 204cm High 70/30 Frost Free Fridge Freezer - Brushed Steel - B Rated, Stainless Steel
Beko
Beko CNG7603VPX 204cm High 70/30 Frost Free Fridge Freezer - Brushed Steel - B Rated, Stainless Steel
From
£759.00
LG UltraGear 27" 4K Ultra HD 144Hz Gaming Monitor with FreeSync Premium with NVidia G-Sync - Black / Purple, Black
LG
LG UltraGear 27" 4K Ultra HD 144Hz Gaming Monitor with FreeSync Premium with NVidia G-Sync - Black / Purple, Black
From
£510.00