AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £62
  •  Average Discount 14%
  •  Average Price (RRP) £783

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5560.0%
Smeg4780.8%
Apple4080.1%
Samsung3801.5%
Hisense3132.3%
Beko2610.4%
AEG2500.8%
Bosch2243.6%
Playstation1850.8%
Hotpoint1810.6%
Russell Hobbs1473.4%
NEFF1281.4%
Bertazzoni1250.0%
Nintendo1220.1%
Xbox1191.0%
LG1182.0%
Hoover1154.0%
Stoves1030.0%
Indesit1020.6%
Haier982.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 14% and an average saving of £62.23. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 15 days to go!

Rangemaster Estel Deluxe ESDLB110DFPBOR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Antique Brass - A/A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDLB110DFPBOR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Antique Brass - A/A Rated, Red
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Krcher K 4 Power Control Flex Home 1.324-304.0 Pressure Washer - Yellow, Yellow
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Ninja FrostVault 30QT/28L FB131UKWH Cool Box - Cloud White, White
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Ninja FrostVault 30QT/28L FB131UKWH Cool Box - Cloud White, White
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£199.00
Samsung Galaxy Watch Ultra LTE 2025, GPS - 47mm - Titanium White, White
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Samsung Galaxy Watch Ultra LTE 2025, GPS - 47mm - Titanium White, White
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£599.00
Smeg GRILLPLATE Pan Griddle - Black, Black
Smeg
Smeg GRILLPLATE Pan Griddle - Black, Black
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£149.00
Beko CaffeExperto CEG7348X Bean to Cup Coffee Machine - Black / Stainless Steel, Black
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Beko CaffeExperto CEG7348X Bean to Cup Coffee Machine - Black / Stainless Steel, Black
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ASUS Vivobook 16 M1607KA-MB148W 16" Laptop - AMD Ryzen AI 5, 512GB SSD, 16 GB RAM - Blue, Blue
Asus
ASUS Vivobook 16 M1607KA-MB148W 16" Laptop - AMD Ryzen AI 5, 512GB SSD, 16 GB RAM - Blue, Blue
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Rangemaster Classic Deluxe 110 CLDLO110DFPSTB/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Stone Blue / Chrome - A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPSTB/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Stone Blue / Chrome - A Rated, Blue
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£3,699.00
Rangemaster Classic RMCL4S304WH 4 Slice Toaster - White, White
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Rangemaster Classic RMCL4S304WH 4 Slice Toaster - White, White
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£119.00
Honor 400 Smart 128GB Smartphone in Velvet Black, Black
Honor
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Secura QLTK1-B4 Starter Kit Tilting TV Wall Bracket For 40 to 70 inch TV's, Black
Secura
Secura QLTK1-B4 Starter Kit Tilting TV Wall Bracket For 40 to 70 inch TV's, Black
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Beko DTLCE70051S 7Kg Condenser Tumble Dryer - Silver - B Rated, Silver
Beko
Beko DTLCE70051S 7Kg Condenser Tumble Dryer - Silver - B Rated, Silver
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£269.00
7kg
Smeg 50's Retro KLF03PGUK Kettle - Pastel Green, Green
Smeg 50's Retro
Smeg 50's Retro KLF03PGUK Kettle - Pastel Green, Green
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£149.00
Leisure Cuisinemaster CS90D530X 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A/A Rated, Stainless Steel
Leisure
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LG Styler S3WF Wifi Connected Steam Clothing Care System - White, White
LG
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Indesit IHGC6.5LMX 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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Whirlpool W7IHT40TSUK Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
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Whirlpool W7IHT40TSUK Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
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Beats Studio Pro Wireless Noise Cancelling Over-Ear Headphones - Black, Black
Beats
Beats Studio Pro Wireless Noise Cancelling Over-Ear Headphones - Black, Black
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CyberPowerPC AO22222 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22222 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
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Tefal Loft TT760140 4 Slice Toaster - White, White
Tefal
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£39.00
Siemens IQ-300 ED811BS16E 80cm Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
Siemens
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Hotpoint NSWM 946 BS UK 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
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Apple Watch Ultra 2, 49mm, Natural Titanium Case, GPS + Cellular [2024] - Tan Alpine Loop - Medium, Gold
Apple
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Hisense 3S Series WF3S1243BB3 12kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Hisense
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Siemens IQ-500 HB578GBS7B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
Siemens
Siemens IQ-500 HB578GBS7B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
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Fisher & Paykel Series 7 DW60U4HI2 Wifi Connected Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 DW60U4HI2 Wifi Connected Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
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Rangemaster Estel Deluxe ESDLB110DFPBOR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDLB110DFPBOR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A/A Rated, Red
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£3,999.00
Ninja FrostVault 50QT/47L FB151UKGY Cool Box - Eclipse Grey, Grey
Ninja
Ninja FrostVault 50QT/47L FB151UKGY Cool Box - Eclipse Grey, Grey
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£249.00
Samsung U8000F 85" 4K Ultra HD Smart TV [2025] - UE85U8000F, Black
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Samsung U8000F 85" 4K Ultra HD Smart TV [2025] - UE85U8000F, Black
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Hotpoint HTG5GCW 50cm Single Oven Gas Cooker - White - A+/A Rated, White
Hotpoint
Hotpoint HTG5GCW 50cm Single Oven Gas Cooker - White - A+/A Rated, White
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£399.00
Samsung Galaxy Watch Ultra LTE 2025, GPS - 47mm - Titanium Grey, Grey
Samsung
Samsung Galaxy Watch Ultra LTE 2025, GPS - 47mm - Titanium Grey, Grey
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£599.00
Haier X Series 7 HW100-B14367U-UK 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Haier
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ASUS ROG Zephyrus G16 GU605CR-QR102W 16" Gaming Laptop - NVIDIA GeForce RTX 5070 Ti, Intel Core Ultra 9, 1TB SSD - Eclipse Grey, Grey
Asus
ASUS ROG Zephyrus G16 GU605CR-QR102W 16" Gaming Laptop - NVIDIA GeForce RTX 5070 Ti, Intel Core Ultra 9, 1TB SSD - Eclipse Grey, Grey
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Rangemaster Classic Deluxe 90 CLDL90DFPPCR/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Cream / Antique Brass - A Rated, Cream
Rangemaster
Rangemaster Classic Deluxe 90 CLDL90DFPPCR/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Cream / Antique Brass - A Rated, Cream
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Rangemaster Classic Dome RMCLDK301WH Kettle - White, White
Rangemaster
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Honor 400 Smart 5G 128GB Smartphone in Velvet Black, Black
Honor
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£150.00
The Legend of Zelda: Breath of the Wild for Nintendo Switch, White
Nintendo
The Legend of Zelda: Breath of the Wild for Nintendo Switch, White
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Beko DTLCE70051B 7Kg Condenser Tumble Dryer - Black - B Rated, Black
Beko
Beko DTLCE70051B 7Kg Condenser Tumble Dryer - Black - B Rated, Black
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Smeg 50's Retro SMF03RDUK Stand Mixer with 4.8 Litre Bowl - Red, Red
Smeg
Smeg 50's Retro SMF03RDUK Stand Mixer with 4.8 Litre Bowl - Red, Red
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Leisure Cuisinemaster CS90F530K 90cm Dual Fuel Range Cooker with Gas Hob - Black - A/A/A Rated, Black
Leisure
Leisure Cuisinemaster CS90F530K 90cm Dual Fuel Range Cooker with Gas Hob - Black - A/A/A Rated, Black
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£1,139.00
NEFF N50 U1ACE5HN0B Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
NEFF
NEFF N50 U1ACE5HN0B Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
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Smeg Opera A1-9 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A+ Rated, Stainless Steel
Smeg
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